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penalized for purchasing links ?
mike2010




msg:4281473
 4:03 pm on Mar 14, 2011 (gmt 0)

I need to know for sure whether or not Google penalizes websites for purchasing text link ads from these TLA companies?

It always seems like its one of those 'up in the air' things....where we don't really know for sure...if they do or don't ?

 

SEOsoon




msg:4281504
 4:48 pm on Mar 14, 2011 (gmt 0)

Hey,

sure this is no "up in the air" things ....

1. they are not able to distinguish "purchased" or "not purchased" links
2. There are millions of webmasters, inhouseSEOs, etc. purchasing backlinks to improve their rankings for years

In cases of penalties, Google never detected that the links were bought. They recognized that that they had massive backlinks and anchor texts that didnīt match with the content of their URLs...

bluntforce




msg:4281623
 8:35 pm on Mar 14, 2011 (gmt 0)

It's pretty easy to distinguish probable paid links, but I believe the current Google stance is to "discount" the value of probable paid links without any penalty.

If the volume of paid links is very large, then a penalty might be applied.

mike2010




msg:4281693
 12:00 am on Mar 15, 2011 (gmt 0)

1. they are not able to distinguish "purchased" or "not purchased" links


I'm not so sure about that..

All an Advertiser has to do is click on the link their advertising on...In the backroom manager area of that particular text-link company...and wallaa...now google analytics see's where that 'referring url' came from. And is now suspicious of that site paying for links to increase their PR.

Or vice-versa....a Webmaster clicks on an Advertiser's link VIA his backroom manager in that particular text-link site.

SEOsoon




msg:4281804
 8:03 am on Mar 15, 2011 (gmt 0)

Interesting point Mike2010,
but why should you click on the link an you are paying for?
As far as I know, at least the most professional market places for text links are working with crawlers that verifiy if your backlink is assembled accurately.

Concerning penalties of these companies ...
I remember that Google himself hosted some SEO events TOGETHER with companies like TLA. I think aquiring backlinks is part of the link building game and Google knows it and they put up with it, also because there is nothing they can do about it.

sijugk




msg:4282360
 11:38 am on Mar 16, 2011 (gmt 0)

It seems Google detects a paid link by checking the link with the theme of the website. If the specific link is not adding any value to the user, Google may treat it as paid link (atleast a link intended to manipulate PR).

Scenario:

One motor car site linking to a cosmetic or film review site

This link is not providing any value to users and Google has all the right to decide it as a paid link (unless a nofollow tag is added). So the factor which determine whether a link is paid or natural is the relevancy of the link.

viggen




msg:4282363
 11:43 am on Mar 16, 2011 (gmt 0)

This link is not providing any value to users and Google has all the right to decide it as a paid link (unless a nofollow tag is added). So the factor which determine whether a link is paid or natural is the relevancy of the link.

I am currently involved in organising sponsoring for a city marathon. There are several packages most of them include that their logo is on the folder, brochures, poster, that they are covered in press and local Tv and one of the perks is a link on the city marathon page, which happen to be a PR6 link. (None of the people involved running the site heard of nofollow link, they have no clue what I was talking about) Now some companies dont even know or care about that, but some do, how would you (Google) know who purchased this link now for search engines and who not? It is one huge guessing game, and many times G. is guessing wrong...

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