Msg#: 4239489 posted 11:13 pm on Dec 6, 2010 (gmt 0)
I'm just curious what the value of clickthru is versus an impression... I've been offered a "trade" where if I link to a site that "sells impressions" -- for every clickthru I generate, I'll get an impression in return.
Does this sound kosher or fishy? And if it's kosher, then should I be happy with a one-for-one clickthru for impression trade -- or should I ask for more impressions?
Would you ask for 2 impressions for every clickthru? 3? 10? 100? I'm just trying to get an idea of what a "fair trade" should be....