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Limiting 'sponsored link' detection
wheel

WebmasterWorld Senior Member wheel us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4218476 posted 8:50 pm on Oct 18, 2010 (gmt 0)

If you're designing a site that accepts sponsorship (where the sponsorship is not for the link), and you want to avoid automated detection methods for devaluing sponsored links, how would you do so?

i.e.
Sponsors' page:
company A (links to page A)
company B (links to page B)

Page A:
content on company A, with link to company A.

Page B:
content on company B, with link to company B.

I guess one might remove the words 'sponsor' at a minimum (and replace it with what?). Any other thoughts? Is this perhaps just a myth anyway?

 

martinibuster

WebmasterWorld Administrator martinibuster us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4218476 posted 9:09 pm on Oct 18, 2010 (gmt 0)

(and replace it with what?)


A related keyword phrase, then let it rank in the SERPs?

LifeinAsia

WebmasterWorld Administrator lifeinasia us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 4218476 posted 9:51 pm on Oct 18, 2010 (gmt 0)

If the sponsorship is not for the link, why should they care if the link is devalued?

wheel

WebmasterWorld Senior Member wheel us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4218476 posted 11:55 pm on Oct 18, 2010 (gmt 0)

Rhetorical question. If the sponsorship is not for the link, then why should the link be devalued?

It's Google's job to devalue links, not mine. And of course the link does have value. So as a good webmaster I expect to take steps to ensure that this value is maintained for the sponsors.

LifeinAsia

WebmasterWorld Administrator lifeinasia us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 4218476 posted 12:08 am on Oct 19, 2010 (gmt 0)

If the sponsorship is not for the link, then why should the link be devalued?
Irrelevant. The focus is the sponsorship, not the link juice.

Of course the link has value. But that's not what is being bought (sponsored). Any value from the link is incidental to the sponsorship.

Google is not preventing anyone from following the link to the sponsor's site. The visitors still flow, even if juice doesn't. Visitors still see the sponsor's name.

I can understand your wanting to "add value" to the sponsorship by providing something above and beyond what they are buying. But too much obsessing can be harmful. Not just for your mental health, but by Google figuring out that you are trying to "deceive" their algo.

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