Msg#: 4216443 posted 8:48 pm on Oct 13, 2010 (gmt 0)
You know how it goes, you work online so you get to be the free webmaster for every tom dick and harry site that knows you. I got volunteered to be the webmaster for a local sports club who are running a national championship event. And because I opened my mouth (always a bad idea) I got volunteered to be on the corporate sponsorship fundraising committee.
Here's what I came up with. I think this might be duplicable for some of you SEO folks.
I'm going to offer web sponsorship levels. Now that's nothing new - lots of that stuff out there. Pay a fee, get a page of content plus some incontent links.Check.
But I'm going to have one of those pages for my site too, and I want the greatest value for it. So here's the next two things I'm going to do in addition:
1) I am going to heavily promote the site asking for links from every other site in the industry. I'm going to ask for links for other clubs to register for the event, anything I can think of. The more backlinks I get to this site, the better my sponsorship page does. 2) I've contacted the club who did the event last year and got the domain. Then I archived their entire site (including their sponsors from last year) under a 'past events - 2010' link. Now I'm going to set things up so that the club that hosts the event next year can easily update that to keep the domain live, while archiving the 2011 site - which includes my sponsorship page.
In the end, I'm setting myself up for a permanent link, and from a non-commercial website about a national sporting event so I should be able to get a some high end links (.edu's links from places that have clubs for this sport anyone?).
Msg#: 4216443 posted 9:07 pm on Oct 13, 2010 (gmt 0)
Maybe go the web badge route. If it's a national event it's probably prestigious enough for folks to display "Gold Sponsor of..." or "We're Participating in..." badges. Kind of like you're actually "giving" them something instead of just asking for a link.
Repeatable? As long as the guy who comes after you doesn't muck it up ;-)
Msg#: 4216443 posted 12:10 pm on Oct 18, 2010 (gmt 0)
Is this repeatable? In the end, these are not core links given freely as votes, as per the original idea.
Sure they are. Because you're using the wrong definition when you imply freely=free. These are people who have sponsored a national sporting event. That means these are relevant, important links and they should be noted. The sponsorship is for the tournament, the link is for the citation.