|.ORG Links, Number of Links on a Page and More|
Can some of the veterans here weigh in on the importance of a variety of links from not just .com sites , but also .org, .edu and .gov?
In other words, if you have links from a variety of sites, is it more beneficial?
And can one assume that link juice from a page is divided by the number of external links on that page?
And finally (quote a variety of question here), the value of a link is assumed to be more valuable if it is from a "relevant" site. But is it more important that the site is related to the link, or that the PAGE is relevant" to the link. In other words, you have a site that is about Health. On an interior page they talk about golf and on that page you have a link to your golf website. Still relevant? So is it the theme of the website that is important, or the theme of the page?
Thanks for the help.
|links from a variety of sites, is it more beneficial |
Yes. The more variety, the better, because that will help to convince the search engines that there are genuine editorial links in your mix, not just links that you arranged.
|assume that link juice from a page is divided by the number of external links on that page |
No, assume that it's divided by ALL the links on that page, both internal and external.
|So is it the theme of the website that is important, or the theme of the page? |
They both matter, but first and foremost the link needs to make sense to users who come across it in context. If you achieve that, your signals of relevance are probably okay. If the whole site is strongly about your desired theme, consider that a bonus.
Not sure what you mean by "users who come across it in context". DO you mean...the link occurs in the middle of the page or a sentence?
I wasn't thinking of any particular place it would need to be located on the page, just that wherever the link does get put, it needs to make sense to human users. If you achieve that, the search engines will probably like the link just fine.
The page is more important when it comes to relevance although the domain matters to some extent. Think about all the news websites out there with seemingly unrelated content, then check their PR :).
A relevant page on a relevant domain is always best, but I wouldn't shy away from a relevant page on a quasi related domain either.