Usually each client I have done some SEO work for has 1 unique URL. I am able to focus all inbound links and efforts to this one site and it's subpages and it is pretty straightforward.
HOWEVER, I have just started working with a client that has 26 unique URL's (they are all different hospitals our client manages). Like I said, each of these pages has a unique domain name, content, etc...
On top of that, it really only makes sense to do geo-targeted SEO, which in my opinion is more difficult when it comes to finding links and relevant content.
Anyway, if anybody here has ever had a client like this and has had success, I would love to get a nudge in the right direction. Right now I feel like I am spending most of my time doing their monthly reports (26 sites!) and I'd like to focus my energy more efficiently.
p.s. We are unable to consolidate these unique domains under 1 main one, they just aren't willing. That was my first suggestion.
We have about five domains (different everything) of varying size covering various aspects of the same topic and we're getting reasonable success doing interlinking them (as in "mesh").
We doing links in content, like on a site about history of widget X I'd write "the widget X was first used in year 999 and did I mention we have a modern version on sale at our site -url-?".
Also, somehow I got the feeling that multiple smaller sites on multiple domains interlinked this way produce better results than one single domain with a large site. That's probably unless you have a very large site like wikipedia.
Thanks for the insight Vamm. I am not sure how exactly I would do this interlinking in a logical way because they basically all offer the same thing (surgery, radiology, whatever) across the country. It would not make sense to say "If you have kidney cancer in Las vegas....go here, but in Texas....go here". It would just sound weird and I think they are trying to behave as separate entities.
Over 90% of search traffic these sites get is from brand searches, meaning people are just using the engines cause they don't know the URL off the top of their head. The only significant non-brand traffic drivers are searches like "Hospitals in (city name)" - and as you could guess Google Maps is hogging a lot of this traffic.
I hope that sheds more light on my dilemma. Do I have a client that is a lost cause? If so...this stinks.
Anybody else going through the agony of having a geo-targeted client with a large amount of sites?