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Leveraging competitors in other regions for links
wheel

WebmasterWorld Senior Member wheel us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4157045 posted 7:05 pm on Jun 22, 2010 (gmt 0)

Thought some might find this interesting.

1) I bought a keyword rich domain name. Check your logs for good keyword rich domains. The domain name I just bought is like {region}(niche} dot com. It's clearly region specific.
2) I built an almost completely plain text website. Not quite an article directory, it's trying to be a generic resource. Quite a few articles on products, written as unbiased as I can. Also articles and info and links for people in my niche, i.e. how to start a business in my niche, regulations, etc.
3) I created a tool for my competitors. Most of my competitors are not tech savvy - the program took about 3 hours of my developer's time.

4) I'm going to give away the tool for free to my competitors. They will have to call by phone to get it however - it won't be just a download, they'll have to talk to me and agree to the 'price'. The 'price' will be a link back to my keyword rich domain from their homepage. Now here's one thing I think is important. They'll be linking to {location}{niche}.com - which is not where they are located. So they are unlikely to have any concerns.

5) implementation. I have a list of people in my niche who've asked me to email them once in a while. And I've got a list of people in my niche who have previously dealt with me. Everyone gets an email. I've also had a software company in my niche indicate they will email their client base on my behalf (a few thousand businesses).

The end result should hopefully be something like 10-50 one way inbounds from good quality sites in my niche (all independent businesses) using keyword rich anchor text that matches the domain exactly.

I just put the site live today and changed the DNS. Emails should start going out this week as I have time.

 

martinibuster

WebmasterWorld Administrator martinibuster us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4157045 posted 6:38 pm on Jun 24, 2010 (gmt 0)

Hey Wheel, that's an interesting way to obtain links from similar sites that are not in competition because of regions.

wheel

WebmasterWorld Senior Member wheel us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4157045 posted 7:02 pm on Jun 24, 2010 (gmt 0)

I'm hopeful it will work well. The idea of dealing with 'competitors' in other regions isn't new of course. But I've added on giving them something of not-insignificant value in exchange for a link to my site AND pointed all the links at a keyword rich, region specific domain.

When I put it that way it sounds kinda spammy :).

Site went up a few days ago. Emails went out moments ago, people are already hitting the demo of what I'm giving away. So they're interested.

ZydoSEO

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4157045 posted 5:29 am on Jun 25, 2010 (gmt 0)

Wheel, I love your ideas. They always get me thinking.

I think this is a great twist on an old "widget" idea but traditionally the "widget" had a link embedded in it to your site and the TOS for the widget would state that the link could not be removed.

The only problem is that without some sort of TOS stating that the link MUST remain in place for as long as they use your tool, a way to "prove" they agreed to the TOS, as well as a way to audit that the link remains in place for as long as they use the tool, what's to stop them from giving you the link, getting the tool, then dropping the link? I don't think a verbal commitment over the phone is legally binding. LOL

I built a Mortgage Calculator Widget, Mortgage Rates Widget, and Mortgage News Widget at LendingTree for this very reason - to get backlinks for hard to rank for phrases. You can find them at /widgets if you'd like to check them out.

I offered webmasters multiiple color schemes and multiple widget widths for each widget type. The key was the webmaster downloading the widget's HTML had to agree to the TOS before being shown the HTML to render the widget. The TOS stated they could not modify the widget or the link(s) therein in any way.

The widget is basically a block of static HTML the webmaster can drop on their site. It has an outer div with a link to LendingTree's mortgage calculator, mortgage rates, or mortgage news page (depending on the widget) with that page's targeted phrase as the link text. It also provided a link back to the page where the widget could be downloaded with "Get <widget type> widget" as the link text. There were other optional links the user could chose to include or not with check boxes. Inside the main div is also an iframe that calls the actual calculator tool, rates tool, or news tool at a URL on our site and renders the results inside the iframe. Iframing the tool allowed me at any time to determine which sites were using the tool by looking at all of the widget URLs' referers. I could then go and check whether they had removed my link(s) any time I needed to perform an audit.

Unfortunately, the widgets were put in place a week before I got laid off after 10 years there so... no one is promoting the widget pages... So it will likely never bear fruit there.

But it was a great plan! ROFL much like yours. I would only suggest that you put something in place where they have to agree to keep the links up for as long as they use the tool as well as a way to audit it if need be.

wheel

WebmasterWorld Senior Member wheel us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4157045 posted 11:58 am on Jun 25, 2010 (gmt 0)

The only problem is that without some sort of TOS stating that the link MUST remain in place for as long as they use your tool, a way to "prove" they agreed to the TOS, as well as a way to audit that the link remains in place for as long as they use the tool, what's to stop them from giving you the link, getting the tool, then dropping the link? I don't think a verbal commitment over the phone is legally binding. LOL

There is some element of trust. However the scenario is a bit deeper. I was offering a service with full features. I stopped offering this service earlier this year, everyone moved over to another provider (a friend of mine) with a service that had slightly less features. My friend decided one feature was not something he was prepared to do. Except that feature is extremely important to many folks. My widget is intended to add back in this feature, in conjunction with using my friends service. So I've got a bit of leverage, no link I can call my friend. He'll back me, as he's happy he has an answer now to people asking for this feature. But more likely, I'm not going to worry about it. Most of these folks I've been doing business with for years and they trust my suggestions.

kidder

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4157045 posted 11:43 pm on Jun 28, 2010 (gmt 0)

Good stuff wheel, I think I need to hire you mate! I've been thinking along similar lines for one site we have but not with the regional twist...

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