|Different ways to get links. |
I know that a lot of people still have luck sending out emails asking for links, especially when they offer something in return like writing a blog post, but given that its becoming harder and harder to get links the old-fashioned way how do you go about getting them?
i thought we could share some new ways of getting links that maybe we haven't thought of yet.
my second favourite way is to forget about getting links on webpages, and trying to get them into emails instead. i dont think anyone has proved yet that links in emails get counted, but im sure that google would credit a link if it passed through gmail a thousand times. we already know that they process the words in some kind of way, because otherwise how could they put relevant ads next to them? so if you can write a little something which makes people want to email it to a friend, probably by offering some kind of personal itinerary or personalisation of a page, then it's pretty easy to get them to send it.
my third way is that old favourite, the widget. turning your RSS feed into a wordpress widget is easy peasy. all you've got to do is send it to Feedburner, which has an option to turn the feed into HTML. all you've got to do then is write a widget to print out the HTML to their wordpress sidebar. if you've got a widget about 'cars' and upload it to the wordpress directory then you could end up with relevant links on loads of other car blogs.
I am still doing it mainly the old fashioned way of checking who is linking to my competitors, that rank higher than I do, and asking for a link from them.
I am starting to run out of possibles though this way (and I can obviously not leapfrog my competitors this way) so I am hunting for new ways of finding suitable people who could link to my sites.
1) (Though I'm sure I'll get some flack for this one since it's gray hat.) I wrote a bot that searches for high PR pages of relevant keywords to my new pages and sends a request that looks personalized that asks for a link exchange. In the request, I have a link to a tool I wrote that checks that the recipient linked to my page and automates the act of adding a reciprocal link to theirs. Sadly, my only 10% of recipients even look at my page and 1-2% add back links. I limit the email to 100-200 recipients depending on the topic.
2)I haven't tried this but plan on it... setting up amazon usernames and adding in my profile that I am the editor of LINK: widget dot com. Then I could review relevant books about widgets.
3) I also haven't tried creating videos about widgets with links from youtube and other video sites.
4) I also haven't tried writing a bot that uses the twitter API to post tweets with trending hashtags that are related to widget pages that I have.
So many ideas, so little time :-)
Links in emails - no idea if there is any impact in the SERPS but a good newsletter with enough information to get people interested with links to the full articles brings real traffic in its own right.
wheel, you say $ and that is certainly a way to get links.
There are for example business.com and yahoo.com directories which will set me back a few hundred dollars each year and there are a few others like that out there but, they dont usually give PR, because they disguise their links to try to hoard PR on their own sites.
I want clean links with no jiggery pokery.. And I don't want to pay!