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Link Development Forum

    
renaming Link Development
can I use Relation Development
fashezee




msg:4069724
 12:45 pm on Jan 28, 2010 (gmt 0)

In an attempt to out a different spin to our services; I am considering renaming our link development services as Relation Development.
A) It sounds smoother
B) I can exchange more than just a footer link

Any thoughts?

 

engine




msg:4069727
 12:52 pm on Jan 28, 2010 (gmt 0)

Nice idea, however, i'm not so keen on the one you suggested. Sounds more like the context of developing family ties. I know that's not what you mean.
Link Relations Development might be better.

BTW, congrats on 1,000 posts!

fashezee




msg:4069757
 1:40 pm on Jan 28, 2010 (gmt 0)

Thx Engine~only 10294 left to go to!

I thought so as well Relation Development was a little off; however, I would like not to use the word Link given that in some cases, I would like offer a banner exchange; onsite or in newsletter. In addition; everyone is using Link.

Site-Relation Development?

wheel




msg:4069776
 2:11 pm on Jan 28, 2010 (gmt 0)

your attempt to rename your services is a poor idea. If you're selling cars, don't try and tell people that you are a technical mobility facilitor. You tell them you sell cars, and the next time they need a car, come see you. Otherwise the next time they need a facilitor to answer some technical mobility questions they might come see you. Which wouldn't be often.

I think trying to cover it up what you're doing is going to make it look spammy. When I ask for a link, I say it like this:
"Can I have a link"
or sometimes:
"Can I have a link, please?"

No room for interpretation as to what I'm doing.

Plus, if you're doing this for customers, that's exactly what they're going to be looking for - link stuff, not, what was that again? :).

fashezee




msg:4069794
 2:38 pm on Jan 28, 2010 (gmt 0)

but thats exactly it wheel; I'm not only establishing links.
I would like to build relations among sites; by:
> Banner Exchange
> Link Development
> Email marketing; advertising to their respective clients

I would like to exercise whichever method is more suitable; hence link development is a poor name given there are other ways to establish a relationship among sites.

peterdaly




msg:4069843
 3:18 pm on Jan 28, 2010 (gmt 0)

your attempt to rename your services is a poor idea.

I sometimes use "Content Promotion" or "Site Promotion", depending on the audience and context. Marketing folks seem more open to that since "link development" sounds technical. Top down view vs bottom up view.

wheel




msg:4069878
 4:03 pm on Jan 28, 2010 (gmt 0)

Call it internet marketing and be done :).

fashezee




msg:4069890
 4:34 pm on Jan 28, 2010 (gmt 0)

Call it internet marketing and be done :).

Thats actually what we've done; we are working on the sub-nav for Internet Marketing:
> SEO
> PPC
> Social
> org: Link Development; but now Site-Relation Dev. or..?
> Email Marketing

peterdaly




msg:4069947
 6:06 pm on Jan 28, 2010 (gmt 0)

SEO, In Non-Technical Terms:
1. Make Content
2. Optimize Content
3. Promote Content
(Repeat)

Links, Pages, Tags, etc., are technical terms that are not always helpful.

dertyfern




msg:4072656
 11:46 am on Feb 2, 2010 (gmt 0)

Most customers are clueless about the internet marketing world. I found that axing the technical jargon and relating the services back to each individual client's business works best for me. We help sell more DVDs online for clients that sell DVDs; We help hotels get more reservations...online.

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