Msg#: 4066724 posted 10:01 am on Jan 24, 2010 (gmt 0)
Should I be linking to my front page or the specific page that I want to build traffic for. Lets say for example that my site is www.example.com, and i have a list of New York widgets at www.example.com/newyorkwidgets. If I want this latter page to rank high, will there be any affect if I get lots of relevant high PR links to example.com only?
I hope this makes sense, it's just something I have wondered.
[edited by: martinibuster at 10:26 am (utc) on Jan. 24, 2010] [edit reason] Removed specifics. [/edit]
Msg#: 4066724 posted 10:29 am on Jan 24, 2010 (gmt 0)
Home pages, if the topic is broad, should generally rank for general queries. Granular pages should rank for more specific queries.
Home page should rank for "widgets" while a deeper page should rank for Widgets in New York. Makes sense for the user, makes sense for you because conversions will be higher if a new york searcher lands on a new york page, whether you are after an affiliate sale or a click. Build links accordingly.
Msg#: 4066724 posted 9:00 pm on Jan 24, 2010 (gmt 0)
A lot of sites will only link to the home page. I built a site once where I built links to two different landing pages depending on the context of the linking site. About half of the sites that responded to deep link requests still linked to the home page.
Despite that all relevant search terms are ranking high and linking to the most appropriate pages.