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SEO Window on our clients websites?

 1:05 pm on Jan 13, 2010 (gmt 0)

Hi all,

I hope you can help. I have 100+ client websites who display my adverts for me. At the moment I send them html code that includes the image source, link destination and image alt/title tags - they then add this code to their websites and I gain the good SEO benefits.

The problem I have is this - every time I create a new advert/banner I need to send them a new code with new links and text etc and get them to update it.

Is there a way that they could install a "Window" on their website, whereby I can control what is being displayed, the link destination, img alt/title tags etc?

The easiest way to do it would be an iframe, however as Google can't read it, it'd be useless for SEO.

One option which I am considering, which doesn't *quite* work is...

HTML code that the client adds to there website with:
Img source = mywebsite.com/UniqueImage12345.jpg
Link destination = mywebsite.com/UniquePage12345.html

I can then update "UniqueImage12345.jpg" with new banners, which will automatically update my clients "Windows".
If I need the links to go to a different location I can setup a 301 redirect from "UniquePage12345.html" to the new location.

For each new advert I need to update the 301 redirect and the image. This solution should pass the link juice, but I can't update the links to have relevant img alt/title tags for each advert - so I lose lots of SEO relevancy benefits.

Does anyone have any possible solutions for this problem?

I'd rather have my Clients update the adverts than lose the SEO benefits.

Thanks in advance.

Kind regards




 4:12 pm on Jan 13, 2010 (gmt 0)

If your clients are using a CMS (ie are generating their pages rather than using static HTML), then you could supply an RSS feed that could be integrated into the page code.


 4:24 pm on Jan 13, 2010 (gmt 0)

or if they are dynamic sites then you could use a server-side include to a file on your site, then just update that file.


 4:10 pm on Jan 14, 2010 (gmt 0)

Thanks for the reply, unfortunately I need it to virtually be an iframe - but one that passes link juice. And neither option allows me to change the alt/title tags of the link and have Google recognise it.

I think that I'll either need to leave it as it stands, or have a window where I can change the image at the source, 301 the link but leave a generic/unchangeable alt tags.

Thanks for the replies though.



 4:32 pm on Jan 14, 2010 (gmt 0)

neither option allows me to change the alt/title tags of the link and have Google recognise it

Yes they do. A server-side include is exactly like an iframe in that regard. One bit of content in a separate location (whether on the same server or a different server) that you control, reproduced on x amount of sites.

But, unlike an iframe, the content of the include is rendered in full in the HTML of the page. Only the image needs a full http:// link path.


 4:39 pm on Jan 14, 2010 (gmt 0)

hmmm, that is very interesting. May I ask a question of you FranticFish?

The website owners are are very "low-tech" - I was hoping to send them code that they can copy and paste into their site.

Would it be this simple? Or would they need to activate settings on their server etc?

Each website belongs to its own company, and so each has different hosts, uses different coding languages etc etc.

Thanks for your time



 4:55 pm on Jan 14, 2010 (gmt 0)

I've done some research and SSI would involve the Website owners to rename their html files .shtml - and also it would need to be enabled on their server.

I got excited fro a moment then. Thanks very much for the info FranticFish, it is greatly appreciated.

Please let me know if you have any other ideas. Thanks


 10:40 pm on Jan 14, 2010 (gmt 0)

Sorry, no other ideas. That's why I said "if they are dynamic sites" you could use SSI. You don't have to get them to change their urls if you use asp or asp.net with url re-writing - then the filenames can stay the same although a different file behind the scenes powers the page.

This would be a lot of work to set up on 100+ sites, and the servers would have to support url re-writing. Comparing that work to how often you need to update the banners will probably tell you if it's worth it or not.

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