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Link Exchange with directories--add value or not?
thinktanker




msg:4058005
 12:51 am on Jan 11, 2010 (gmt 0)


I am working for a florist and there are some floral directories out there that would improve my link profile. However they are asking for reciprocal links. Is this an effective practice?
If so where is the best place to put the directory link in my site?

Cheers

Tank

 

cnvi




msg:4058055
 2:31 am on Jan 11, 2010 (gmt 0)

..there are some floral directories out there that would improve my link profile. However they are asking for reciprocal links. Is this an effective practice?

If the link is relevant, get the link.

Requiring a reciprocal is in bad taste in my opinion but it is not against any laws I am aware of. It's better to *ask* for a link back instead of "requiring it".

If another site asks for a recip and you dont want to link back, just don't. no big deal. Linking decisions should always be made based on how it affects the end user.

If so where is the best place to put the directory link in my site?

Whatever is best for your end user. Most sites just include a link to it in their navigation such as "Useful Resources" or "Recommended Links".

buckworks




msg:4058062
 2:44 am on Jan 11, 2010 (gmt 0)

Requiring a reciprocal is in bad taste in my opinion

So is expecting freebies without giving anything back.

If you prefer not to provide a reciprocal link, check whether the directory has a paid submission option.

cnvi




msg:4060114
 6:55 pm on Jan 13, 2010 (gmt 0)

If the site requires the back link, you might want to ignore that site and move on to the next opportunity.

If the site politely asks for the back link (but does not explicitly require it), then its perfectly ok to reciprocate if the link benefits your end users.

I have found its best to politely ask for the link back but not require it. Requiring it rubs people the wrong way.

When making these kind of linking decisions, ask yourself "Does this link benefit my end user's experience? Does the content on the target site help my end user learn more about my own site?" if the answer is yes, always get the link regardless of pagerank or other metrics.

FranticFish




msg:4060218
 9:31 pm on Jan 13, 2010 (gmt 0)

Also, if they ask for a reciprocal link, be sure to check what you're getting from them. Just taken on a new client in a new niche that is quite popular online. I had a short list of 40 directories to check through just as a start; most are nofollow, the rest use redirect scripts with no url. The worst are those that are reciprocal AND nofollow!

I've pretty much given up considering directories as a source of links now. It varies from niche to niche but in general they are not worth paying for and they are not worth swapping links for.

thinktanker




msg:4060293
 12:05 am on Jan 14, 2010 (gmt 0)

Hmmm you all have given me alot to think about and thank you for that! I know they arent nofollowing. All good input I just don't know where this leaves me.

I can add them under "usefull links" which could possibly drive them to some other florist in my areas site. The problem is that based on what <snip> tool (measure trust, amout of link juice pased and some other metrics) is telling me this directory for being free would add alot of vaule to my link profile. Maybe I should run a linkscape report on the directory..hmm...anymore thoughts based on this reply?

Tank

[edited by: martinibuster at 1:37 am (utc) on Jan. 14, 2010]
[edit reason] Removed specifics. Not necessary. [/edit]

martinibuster




msg:4060307
 12:27 am on Jan 14, 2010 (gmt 0)

Don't rely on tools for making a business decision. I'm not knocking that tool, however, I don't use it because there is zero reason for me to use it. All the tools for making that decision are in my head. And you can have it, too.

Empower yourself by understanding the reasons why a site would be good for your link profile.

[edited by: martinibuster at 1:37 am (utc) on Jan. 14, 2010]

cnvi




msg:4060308
 12:30 am on Jan 14, 2010 (gmt 0)

You do not need a tool or other metrics. Its simple: just ask yourself does this link benefit my site? If the answer is yes always get the link. If you arent sure or the answer is no move on to the next opportunity.

[edited by: martinibuster at 1:38 am (utc) on Jan. 14, 2010]
[edit reason] Removed specifics. [/edit]

martinibuster




msg:4060327
 12:55 am on Jan 14, 2010 (gmt 0)

No tool can measure the amount of link juice passed. That kind of information is proprietary. The amount of link juice passed is highly misunderstood (or misrepresented).

No tool can measure the amount of so-called "trust" a site had. That information is proprietary. In fact, the word "trust" is misleading because it's a reference to algorithmic challenges. But that's what the algo has always been. Here's a question your tool is not asking: Can a directory requiring reciprocal links be trusty? It's clear that excessive reciprocal linking [webmasterworld.com] is frowned upon. What does that say about a directory that requires reciprocal links?

piatkow




msg:4060582
 12:45 pm on Jan 14, 2010 (gmt 0)


I have found its best to politely ask for the link back but not require it. Requiring it rubs people the wrong way.

When making these kind of linking decisions, ask yourself "Does this link benefit my end user's experience? Does the content on the target site help my end user learn more about my own site?" if the answer is yes, always get the link regardless of pagerank or other metrics.


Exactly my philosophy on links.

In some niches there are directories that always get the top spots in the SERPS, there are no two ways about it you need to be in those, not for the link juice but because its how most people will find your site.

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