I understand that having links to your website is very beneficial. However, what I am unsure of is the best manner in which we can have text links to our website? For example - say I am web design firm and have recently designed a new website for someone. I want to add a link in the footer of the website saying - "Site Designed and Maintained by".
In such a case, what is more suitable - to add my website URL to the text "Site Designed and Maintained by" or to mention the name of my Co / website in the linking text?
From an SEO point of view, what is the most beneficial way of linking back to a website through a textual link?
1. Web design links are understood to be deprecated because of relevance issues. This was disclosed around 2004/2005 by Marrisa Mayer at SES San Jose, reported by me, here on WebmasterWorld. In fact, I asked her about a hypothetical example of a website linking to the web designer and she scoffed, asking how is a site about X relevant about D. I responded that it's relevant because D designed it and she shook her head and answered, no, that is not relevance.
2. Footer links are deprecated.
So those kinds of links are probably going to encounter a double whack of deprecation. How many iterations of deprecations can a link undergo before it is whittled to zero is unknown but it's probably not unreasonable to assume it gets pretty close.
So the answer may be that you will be better served by focusing on creating a link/banner/button that will entice a high CTR by people interested in your services.