I just found a site that lists useful resources for people studying a particular professional qualification. It has no user generated content.
Every single link is no followed, including links to the organisation that the site is about!
They also have a blog on blog spot. There I found my site's home page URL in plain text, with a list of the titles of pages she recommends. Then there is a link to a page on the site that has no followed links to even more recommended pages on my site.
What do people think they achieve by doing this? Does it benefit them at all?
Two possible reasons: 1. If there is a very high ratio of links to text the search engines might regard it as a link farm and penalise the site. Some people panic over this and nofollow everything. 2. It used to be the case that you could manipulate the flow of page rank by putting nofollow on the links that you didn't want to benefit. Google have closed this loop hole.
Thanks. I think its the first reason in this case. Given that she almost entirely links to high quality sites/highly ranks, and there is some text between links so I wonder whether it would really do her any harm.
She also does not link to any site but her own from her blog. I am sure that cannot be a good idea.
There are some SEO's that think that links leak PR or link juice or whatever they are calling it now. They think that if they no follow everything they will rank better. You can have an exact copy of the on page algo from Google and you will not outrank somebody that know show to build good links. On page is great but some people spend way too much time worrying about it.