|Comments on my evil plan? |
is this going to work?
| 2:46 pm on Oct 14, 2009 (gmt 0)|
My main money site hasn't really had any big link pushes to it in about 2 years. After my last push I was at #1 in my niche on the main terms for about a year, but last year I started to hover between #3 and #1 depending on Google's mood. I want to solidify my position and increase my long tail terms.
Here's my plan, I welcome your comments and thoughts.
First, new content development. This will be my linkbait, consisting of 4 main areas.
1) Calculator: I'm creating a new industry calculator. An expert/academic in my field created a calculator in excel, then wondered on a forum if anyone would create a web version. Why yes I will! I'd been wanting to, the barrier was the time to create the calculations...but the expert's done that. The calculator will be GPL and code available for download from my site. I do not plan on embedding a link into the calculator. Instead I'm hoping the academic will let everyone know they can get it from my site (i.e., I'll let them develop links for me).
2) Getting my competitors and suppliers to link to me: In my field we need continuing education. It's a farce, everyone pays for a week conference once a year and listens to people pitch their product. I'm going to create an online exam system. The material for the exam? It will come from the manufacturers websites - who have large volumes of tech info. To get your ed credits, go to the supplier's website, read, then come to mine and pass the exam.
3) I've got a historical research project that has a pretty good volume of material. I'll be publishing this material.
4) Videos: I don't know videos, but I do know our clients do not understand our products. I'm going to create instructional videos that are primarily instructional not promotional (most videos in my niche are horrible promotional pieces, Leisure suit Larry behind a desk pitching their product).
Then I plan on starting to seek out links for each of these. In order:
1) I'll push this calculator in the academic circles. I'll also ask the expert to tell everyone and ask that they link to me.
2) I'll approach every 'resource' page in my niche, including those pages that are my competitors. I'll also approach wholesalers for links. And I'll do a press release (targetted, only to 2-3 publications in my niche). And I'm hoping I can get some suppliers to link to me - since I'll be sending my competitors to them (to read the material on their site, before the write the exam on my site). If I can even get one, it's of the magnitude of IBM linking to a local computer store.
3) Every academic/dmoz/resource page in my niche, around the world finds this historical research stuff cool. I'll be pushing for links from places like that to my historical research stuff. Searches on 'widget history' should bring up some nice sites.
4) No idea on videos. Never done them before. I may just publish them and see what the heck happens.
Right now I'm PR 5 with yahoo showing about 5400 backlinks. Probably 500-1000 of them are real links.
At the same time as I"m doing this, I plan on writing 25-50 articles to target specific search terms and publishing them as well. I won't specifically link build to the articles, I just use them to draw search engine traffic.
Thoughts on this plan?
| 4:48 pm on Oct 14, 2009 (gmt 0)|
Well Wheel, that is quite a plan! I wouldn't consider it "evil" by any means. In fact, if your calculator is actually useful, then I think you should milk it for all its worth. Personally, I think it sounds great.
Question, what do you mean when you say that only 500-1000 of your backlinks (out of 5400) are "real"? Just curious.
| 6:22 pm on Oct 14, 2009 (gmt 0)|
500-1000 is approximately how many links I would say are ones that I've developed myself or are quality real links. The rest of the backlinks are either 'natural' scrapers, automated blogs, dmoz clones, links I would say are of limited or no value. Basically background noise links.
| 3:47 am on Oct 30, 2009 (gmt 0)|
Wheel, your niche sounds really exciting... lol
All in all, it sounds like a great plan but it does sound like a lot of work, especially contacting everyone but I'm sure it will pay off.
Most of the best links I end up getting are over the phone after some sort of exchange -- usually content.
| 7:29 am on Oct 30, 2009 (gmt 0)|
|it does sound like a lot of work |
success does't come out of the blue - you have to offer something of value (linkbait) to be linked to.
| 7:52 am on Oct 30, 2009 (gmt 0)|
Very ambitious. Wishing all luck. Hope you will give the nod and wink to the calculator developer... that adds to the legitimacy of same. As for dmoz, etc., that comes from personal work, which I know you can do.
That said, there are no silver bullets and even the best laid plans mean we eat the mice.
| 6:29 pm on Oct 30, 2009 (gmt 0)|
|Here's my plan, I welcome your comments and thoughts. |
First, new content development. This will be my linkbait, consisting of 4 main areas.
Haha, I love it! I t hink one year or so ago you mentioned in one of your post that the industry calculator thing was what you still had "up your sleeve" if you ever need ot pull it out.
Do I remember correctly?;-)
| 8:11 pm on Oct 30, 2009 (gmt 0)|
Yes, but this is a different calculator I'm creating. This one will be GPL, given away for free.
The calculator you're thinking of is more along the lines of a data feed. I actually charge an annual subscription fee for that calculator and have many 100's of clients who use it. If I have to go to the mats (matts?) at some point, then I'll give that calculator away for free in exchange for links.
My subscription calculator is actually under heavy review - and that was one consideration. The company I get some data from to feed the calculator has gone into direct competition with me, at a lower price. Since I've always been the low cost provider, I've got some issues to resolve if I want to continue doing so.
One option was to stop doing the calculator. I decided I want the network connections I get from selling the calculator, too much (including the fallback position I noted) to just let this line of business drop.
Another option is to stop being the low cost provider. I think I'm headed this route. I'm going to add some features and then double my price. Don't like it? The basic version is available from the data company. Don't like what they're doing? Well, you've got my pricing.
| 12:36 pm on Oct 31, 2009 (gmt 0)|
I think I need to dig through a couple of old posts you made to read about your calculator link building ideas, again! seems interesting ;-)
Anyway, good luck with it
| 5:24 pm on Nov 11, 2009 (gmt 0)|
wheel, this sounds like a PLAN! Plse update us on your progress it will be great to know how you get on and how quickly you will get results.
| 6:25 pm on Nov 11, 2009 (gmt 0)|
Work progresses. The calculator in 1) is completed from a programming perspective. However I've got data from the 1800's to feed into the calculator that I'm getting compiled. So we're going to make the calculator available to all, but the version running on my site will use data from 100+ years ago. That's cool. And cool = more links. And I'm looking for a designer to design the form for the calculator. Seems to me the difference in success in some of the gpl projects is whether their 16 year old programmer did the design work or whether hey had it done right.I'm planning on releasing a nice looking calculator right out of the box.
The historical project in 3) progresses well. Still a few weeks from getting it complete.
1) and 3) will give me enough to start going hunting links.
The videos in 4) I'll likely hire out when I have a moment. The educational stuff in 2) I want to use a package on the server that needs me to upgrade to a new version of php. So that's forcing a server upgrade which we're in the midst of. It's never easy.
| 6:11 am on Nov 21, 2009 (gmt 0)|
Great idea, and this type of large campaign has worked for me time and time again.
Hit deep on academia. I would suggest spending 75% of your calculator link bait promotion on those ancient websites within those genres, and find ways to keep those conversations ongoing. Be patient with the communications and you might see some big results.
| 10:27 pm on Nov 22, 2009 (gmt 0)|
I would put a link in the calculator. Reasoning: a pointer to the authoritative location for newer versions. Might attract some new widget programmers to you for your next offering.
If the link concept is a big ethics issue you could always 'nofollow' it, right?
| 11:23 pm on Nov 23, 2009 (gmt 0)|
I see no evil. Only genius.
Value is King.
| 12:22 am on Nov 27, 2009 (gmt 0)|
Sounds like a great plan, especially number 1. Please let us know how it works out. I'm very curious about marketing an instructional video. Does anyone have an idea how to go about that?