Recently a poster (tedster I believe) made a brief comment that I think was not really addressed to my liking :)
He said that a great way to develop content was to reach out to industry pros and ask for an interview. Not only would you be getting some unique and interested content, but the interviewee would probably link to your site (assuming they maintain a site of their own).
I was intrigued by this interview idea, and decided to reach out to some pros myself. I got one bite...from a very well respected individual in my field of interest. They agreed to do a phone interview.
My ultimate goal is to use this piece as linkbait to boost keyword rankings/traffic for my client's site. The only problem is....their website doesn't have a logical place to host the interview, not like a blog or news site would have.
However, we do maintain a blog that is affiliated with the client (it has their branding and everything) where the article could more logically be hosted. However, the blog is on a separate domain entirely, and is brand new (PR 0!)
Let's say I get this interview, and it has some really killer content/linkbait. What do you guys think the best way to leverage the piece? Basically, if I managed to get a bunch of random (with no specific anchor text) links to the interview hosted on my PR 0 blog, could I use this popularity to drive traffic/PR/SEO Keywords rankings to my clients site?
I hope that makes sense...sorry for rambling. Thanks guys!