| 2:33 pm on Jun 22, 2009 (gmt 0)|
Travel sites are one of the hardest sites to promote because the competition is so fierce and budgets are so big.
You can forget most PPC as the big boys are bidding crazy amounts per click so that really leaves you with just creating good content which people will link to and spread the word about.
Blogging, twittering and doing anything unique which would drive people to the site. Just remember you are competing against long established sites and a lot of professional tourism sites have invested tens of thousands and even hundreds of thousands in usability, SEO and PPC.
| 4:19 pm on Jun 23, 2009 (gmt 0)|
Also try to focus on some kind of small sub-niche that has less competition.
| 4:42 pm on Jun 23, 2009 (gmt 0)|
If you want to promote travel sites, you'd better have some very good and unique content. Or a completely new feature that no one else has thought of or implemented. As has been pointed out, the travel industry is one of the most competitive. If you're in a smaller niche market, you'll have a better chance. But only for a while- the big guys are always looking for new areas to expand into as well.
| 4:53 pm on Jun 23, 2009 (gmt 0)|
make sure you have enough money for promotion at the beginning.
aha, the site should be cool so people really want to use it.
Tiny niche is the way to go since only then you may become an expert. You will be beaten by the big guys in the SERPs, though ;)
| 2:21 am on Jul 24, 2009 (gmt 0)|
Yeh i will second what people have said, creating a travel site is hard work due to the huge competition.
Obviously it depends on your area within the travel niche as to what you are trying to do.
My personal experience is 8 months of building an independent travel forum, and its still bloody hard work. It was designed for travellers to or from Aus so as to give me a bit of a focus otherwise it could be quite aimless targeting travel in general
[edited by: engine at 7:29 am (utc) on July 24, 2009]
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