homepage Welcome to WebmasterWorld Guest from 54.198.130.203
register, free tools, login, search, subscribe, help, library, announcements, recent posts, open posts,
Subscribe to WebmasterWorld

Home / Forums Index / Marketing and Biz Dev / Link Development
Forum Library, Charter, Moderators: martinibuster

Link Development Forum

    
what to do when 'relevant sites' are also competition
Johara




msg:3800651
 9:04 am on Dec 5, 2008 (gmt 0)

Hi there

I am brand new to the SEO world (as well as to webmaster world) and was wondering if you guys could help.

I am trying to get inbound links for a website and I understand that one should obtain links from other relevant websites.

The problem I have is this:
the company offers so many services that all 'relevant sites' also count as competition.

What should I do? Is there any advice in this regard? Should I ask them for links anyway?

(oh yeah and I'm also only looking for one way links.)

 

wheel




msg:3800767
 12:42 pm on Dec 5, 2008 (gmt 0)

Welcome!

Now let's dispense with the pleasantries :).

the company offers so many services that all 'relevant sites' also count as competition.

This is a false statement. Stop making excuses.

The internet's a big place. There's plenty of sites in your industry that aren't your competition. there's government pages on your industry, blogs on your industry, directories on your industry, people who have pages who talk about a product or service in your industry, people who have bookmarked pages in your industry, and so on.

Proof that your assertion is wrong, and the first place to start building links; start with checking everyone who links to your competitors. There's a wealth of sites who are likely to link to you - they're linking to your competition right?

And change your attitude from 'no one will link to me' to 'there's too many places to get links from, I'm buried' :).

Start by reading all the posts in this link building forum. Go back and read every thread for the last two years. Even if you don't get specifics, you'll start to see trends or ideas you can try out for link building. Start trying them, you'll find something that works.

Remember, it's one link at a time. View 100 websites, find 10 potentials, get 1 links. How did I get 100 links? I viewed 10,000 websites, found 1000 potentials, got 100 links. All my competitors see is 100 links and they're overwhelmed - but all I did was slug it out, one link at a time. Work work work. (I'm trying to dissuade you from thinking there's a secret to this. There's not. Learn some techniques, but then just do the dreary work one at at time).

Johara




msg:3800771
 12:52 pm on Dec 5, 2008 (gmt 0)

:) your right there is a wealth of sites to link to.

I am trying to find other ways of finding sites from whom I can request a link (other than posting on blogs and directories).

It feels as though I just keep coming across competition, directories or low ranking sites.

Apart from using the same sites my competitors are linked, to what other options do I have? this method seems somewhat limited (considering there are so many sites out there). Any advice?

I was just wondering what else I could try.

Johara




msg:3800780
 1:03 pm on Dec 5, 2008 (gmt 0)

Also I was wondering would there be a difference if I chose keywords based on the product the site is promoting, or the terms the target market will search to get to the product. I noticed it's not always the same thing.

I think its the latter as this seems more natural, but a friend disagrees.

would it even matter since Google 'translates' search keywords to retrieve documents that dont necessarily even contain the exact wording the searcher used?

Shaddows




msg:3800875
 3:05 pm on Dec 5, 2008 (gmt 0)

Johara, for link building strategies, read through this forum (and its library [webmasterworld.com] in particular)

For keyword targets- it too has its own forum [webmasterworld.com] that is worth reading through. However, target the search terms. G does use co-occurance to match pages to queries, but it is much better to have the actual phrase.

A word of warning though- in terms of anchor text and keyword density, you need to vary your terms or you will get hit with an over-opimisation penalty (often called a -950 for historic and not necessarily accurate reasons)

[edited by: Shaddows at 3:06 pm (utc) on Dec. 5, 2008]

wheel




msg:3801014
 4:58 pm on Dec 5, 2008 (gmt 0)

I think you're trying to run before you walk. What's wrong with this list:
there's government pages on your industry, blogs on your industry, directories on your industry, people who have pages who talk about a product or service in your industry, people who have bookmarked pages in your industry, and so on.

Further:
Apart from using the same sites my competitors are linked, to what other options do I have? this method seems somewhat limited

Limited? It's a freakin' goldmine! The fact that you're disregarding this method shows that you're on the wrong track. Go back and reconsider.

And if you've already done that, then find some new search terms or follow some blog rolls, and start checking the backlinks on all those sites.

Take 25 discrete searches, check the top 25 sites on each one. If they each have 100 backlinks, you've got 62 thousand websites you can look at that you already know give out links in your industry. If you're thinking you don't need to actually do that work, I think you're wrong.

Plus, if you actually do review thousands of sites like that, you'll get some ideas of your own as to the reasons why people link to sites in your industry.

Johara




msg:3802440
 9:58 am on Dec 8, 2008 (gmt 0)

Hey thanks Shaddows, I found some amazing information there. Very insightful and extreemly helpfull.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Marketing and Biz Dev / Link Development
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved