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Link Development Forum

    
If you had $1000 for link building.
troyid




msg:3776334
 11:51 pm on Oct 29, 2008 (gmt 0)

If you had a $1000 to spend on link building, how would you spend it?

 

dgessler




msg:3776389
 2:49 am on Oct 30, 2008 (gmt 0)

Depends a lot. Do you sell a product? What type of site do you run?

I would use sites such as Digital Point to find people who are selling links on quality sites. Use Alexa, Archive.org, WHOIS, etc. to make sure the sites which are selling links are established (and aren't recently expired domains which still held their PR), have a good amount of links pointing in (look at the Google PR value especially if you're targetting high SERP for Google), and if the site is relevant to yours, that's definitely a plus.

troyid




msg:3776404
 3:41 am on Oct 30, 2008 (gmt 0)

I sell a lead generation service and I'm focused on the Australian market.

tangor




msg:3776504
 8:30 am on Oct 30, 2008 (gmt 0)

I'd spend a dollar for a beer then get busy contacting folks who will link to you. Naturally. I worry about paid links, but then again I'm a cheap ... er... fellow.

troyid




msg:3776532
 9:14 am on Oct 30, 2008 (gmt 0)

I have started doing that. It's an old tactic but still a goody.

OddDog




msg:3776673
 1:29 pm on Oct 30, 2008 (gmt 0)

create something that is unique and thus good link bait about your lead gen service. could be a bit of unique research on lead gen published as an article.

Slochlin




msg:3776688
 1:39 pm on Oct 30, 2008 (gmt 0)

Naturally non-paid links rock but it might help if you set up a weighting document.

Look at inbound links, outbound links, domain age etc and work up a simple scoring process. This will help you determine which sites you come across are purely for non-paid and which to spend your dollars on when necessary.

martinibuster




msg:3777002
 6:55 pm on Oct 30, 2008 (gmt 0)

>>>a weighting document.

Nice one. :)

Slochlin




msg:3777305
 7:43 am on Oct 31, 2008 (gmt 0)

I would love to take credit for the idea but we use them at the office ;)

WannaKnowSEO




msg:3777306
 7:55 am on Oct 31, 2008 (gmt 0)

Buy into:

Yahoo Business Directory
Business.com
Best Of The Web

Sign up for Dmoz

Then do something radical in front of the press (bloggers will do). You won't be news worthy unless you do something news worthy. (Hint: It can be angelic or evil. Weird or fun. Pay attention to social media sites and what rises to the top, and figure out how you could generate such a crazy story that somehow involves your site or company name.)

dgessler




msg:3777403
 12:27 pm on Oct 31, 2008 (gmt 0)

Buy into:

Yahoo Business Directory
Business.com
Best Of The Web

Sign up for Dmoz

Then do something radical in front of the press (bloggers will do). You won't be news worthy unless you do something news worthy. (Hint: It can be angelic or evil. Weird or fun. Pay attention to social media sites and what rises to the top, and figure out how you could generate such a crazy story that somehow involves your site or company name.)

See:

[searchengineland.com...]

Slochlin




msg:3777411
 1:02 pm on Oct 31, 2008 (gmt 0)

Thanks for the link Degessler.

On other engines such as Yahoo - don't think that Google.com is the only way to make money. I have a client who focused his energy on Google.ca and .ca's for Yahoo, Live etc and grew his new networks sales, in under 9 months, to equal what his orignal network was making.

Now that he has a solid revenue stream in place he can afford to take the time (and his sites have the leverage) to get involved in the dog fight that is Google.com ranking.

cnvi




msg:3777550
 4:04 pm on Oct 31, 2008 (gmt 0)

You dont need to spend $ on YBD, BOTW, or any of these other directories that charge for inclusion.

Spend the $ on useful original content either in the form of professional copyrighting or research.

You get quality relevant links through simple link exchange or submitting your sites to niche directories that don't require reciprocation. There is no reason to spend that kind of money on exclusion based directories.

martinibuster




msg:3777564
 4:26 pm on Oct 31, 2008 (gmt 0)

Degessler, also note they removed: "Have other relevant sites link to yours." ;)

What benefit directory links has is a long and ongoing discussion.

WannaKnowSEO




msg:3777751
 8:19 pm on Oct 31, 2008 (gmt 0)

Recommending people create unique content as a way of performing SEO drives me nuts. It's like telling someone to get a license when they ask you how to drive safely. Of COURSE it's important, but that doesn't mean it is a strategy.

The SEO industry has been flooded with people from the PR industry who have no technical expertise, and they're drowning out what SEO really is: Search Engine Optimization. The art of manipulating websites to get, by hook or by crook, traffic from search engines.

If you're a true SEO, you're not going to put too much weight on what Google does or does not say. They have their best interests in mind, not yours. Think like an accountant - make use of all the loopholes you can find, but don't do anything illegal.

Directory submission is one way to get high authority links. The majority of top SEOs recommend it, although none will claim it's enough by itself. Just because Google yoinked it from their recommendations doesn't mean that they've changed the value at all in their algorithm. It could simply mean that they don't want their public line to be that you have to pay (someone else) in order to be listed well by them.

cnvi




msg:3778229
 1:59 pm on Nov 1, 2008 (gmt 0)

also note they removed: "Have other relevant sites link to yours."

They didnt remove it they reworded it and moved it to a sibling page.

[google.com...]

G still wants you to get relevant links and they realize many webmasters will reciprocate a link when its relevant.

Shaddows




msg:3779071
 10:59 am on Nov 3, 2008 (gmt 0)

WannaKnow

Sure, thats fine. However, many people struggling to get ranked would do best in getting the content improved. I could know every loophole or every trick, and begged, borrowed or bought millions of links, but had stolen, scraped or otherwise flakey content, I would be nowhere.

Too many people think of SEO as a way of getting a site (possibly of dubious merit) ranked. It isnt. Good content is how to get your site ranked. SEO is how to get your site ranked better, in a more targeted fashion.

Also, although not technically SEARCH ENGINE OPTIMISATION, also about making that trafic convert (assuming you are monetised).

tangor




msg:3779074
 11:07 am on Nov 3, 2008 (gmt 0)

Recommending people create unique content as a way of performing SEO drives me nuts. It's like telling someone to get a license when they ask you how to drive safely. Of COURSE it's important, but that doesn't mean it is a strategy.

What other strategy is there? Stealing other content? Many good thoughts were stated, but it all comes back to providing content and IF YOURS IS UNIQUE or has been MASSAGED into something DIFFERENT, you're in like Flynn. Content is king...always has been. Check the SERPS.

GabGoldenberg




msg:3790151
 2:49 am on Nov 20, 2008 (gmt 0)

I'd buy dead sites ranking in the top 100 for midtail words. 1K should be enough for something decent.

graeme_p




msg:3791237
 9:56 am on Nov 21, 2008 (gmt 0)

Especially annoying for those of us with content (as opposed to ecommerce) sites.

Form my point of view, my main skill is writing content: I have gone from being paid to writing about an industry (with a brief intervening period helping specify software to sell to the same industry), to running a reference site (encylopedia style) about the industry.

Being told improve the content is just telling me to do what I have been doing for the last few years anyway. The question is what else should I do?

It is tough because the two main competitors are Wikipedia and a site owned by a big media company. There are several less successful competitors, (including one run by another big media company), but its usually one of those two that are first in the rankings - and they, for that reason, find it easiest to get links.

I quite like the idea of buying a smaller, but reasonably good related site. The question is, what do you do next? Just add links to the content?

pro_seo




msg:3791264
 11:20 am on Nov 21, 2008 (gmt 0)

If you had a $1000 to spend on link building, how would you spend it?

Get a one hour private consultation from Eric Ward :)

wheel




msg:3791317
 1:10 pm on Nov 21, 2008 (gmt 0)

Being told improve the content is just telling me to do what I have been doing for the last few years anyway. The question is what else should I do?

If you've already got the content in some form, then it's about link development. But don't think of it as link development. think of it as marketing.How are you going to market your site so that other's will mention you? Find your strengths, find what other people will find interesting. This is part of the content aspect. Then find people who are interested - that's generally done using search. Then actively and aggressively market you site to them.

There's a world of difference between those that have great sites, and those that have great sites that actively market them on the web.

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