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Link Building Tips [Top 50]
awaisashraf




msg:3761111
 8:28 am on Oct 8, 2008 (gmt 0)

I am curious to know what people think of top 50 do and don'ts in Link building.

I'll start of with the first one :)

1- While building links vary your anchor text a lot to make it look more natural, even few Click Here! would be good.

Anyone else? 2nd one?

Awais

 

rosiee007




msg:3761113
 8:36 am on Oct 8, 2008 (gmt 0)

Here's the first 'don't' of Link building:

1 - Don't get too many links too quickly as it can trigger the search engine flags and Google can penalize you for it

jimbeetle




msg:3761293
 2:51 pm on Oct 8, 2008 (gmt 0)

The number 1 "do" - start with content that people might actually want to link to.

pro_seo




msg:3767010
 12:49 pm on Oct 16, 2008 (gmt 0)

My 2 cents:

1. Don't waste time in submitting links to general web directories.

2. Don't give away your hard worked content to article dirs for the sake of a link from the dir which doesn't do any good to your website in terms of Google ranks.

3. Don't spam forums for that signature link - a wastage of time & energy.

4. Do vary your link anchors.

5. DO NOT LINK OUT TO ANY WEBSITE THAT IS A PART OF A LINK FARM.

6. Reciprocals are not dead - you may exchange links with some quality relevant website. But just don't base your link building on reciprocals. They have been devalued.

7. Do not waste time on commenting on blogs...most blogs apply a nofollow attribute on all the comment link making them useless in terms of aiding ranks in Google.

8. Create content that will generate links naturally. It takes enormous time and effort to create such content but it pays off.

Some tips on creating killer content:

i) Create "How to" lists - they get much attention since they are short and 'to-the-point'

ii) Create "Top 10"; "101" lists on industry specific topics. Such content spreads fast through social media and blogs creating lots of links for your parent website.

iii) Do an industry research and post the data on your website. A good way of attracting links.

iv) Create funny/ humorous content related to your industry.

v) Create a controversial post on your blog and watch links flying. [be careful while doing this]

vi) Post interviews of industry leaders on your blog.

vii) Free-tools/ Giveaways - Give away something for free to your visitors. Something that they can use on their own web property to enhance its value. Such as a free tool or a cool widget [of course containing hardwired links to your website]

viii) Bust the top 10 myths of your industry with supportive evidences and promote it through Digg, Reddit etc.

9. Submit your website for reviews.

10. Start an affiliate program. A mutually beneficial way of getting links and sales.

Hope this helps!

msafi




msg:3769981
 10:24 pm on Oct 20, 2008 (gmt 0)

Fantastic post pro_seo. I especially like how you point out highly linkable content...

pageupseo




msg:3770345
 12:52 pm on Oct 21, 2008 (gmt 0)

Always keep your link building process slow ...

pro_seo




msg:3770383
 1:42 pm on Oct 21, 2008 (gmt 0)

Always keep your link building process slow ...

And what will that achieve?

If you think that building links too fast can attract a penalty, then you need to think again coz not all the links are crawled and indexed at the same time by Google.

Ever considering that it did and getting too many links within a short span of time could attract a penalty then all the news sites, PR sites, social media sites have all been in deep graves now since a breaking news on them attracts millions of links on a single day.

Also had this been possible, then webmasters would have knocked off their competitor websites from Google just by pointing too many links within a short span..

Fortunately or unfortunately, that doesn't happen.

creative craig




msg:3770421
 2:25 pm on Oct 21, 2008 (gmt 0)

I'd have to agree with not getting too many links at once, especially if the site is new. In my experience it can trigger alarm bells.

If you are in it for the long term, then link building in a gradual manor hopefully wont hurt to much.

pro_seo




msg:3772825
 2:40 pm on Oct 24, 2008 (gmt 0)

In my experience it can trigger alarm bells.

Care to share what kind of experiences you had to suggest that getting links too fast may trigger bells.

Linkbaits/ Viral content is considered as the holy grail of natural search marketing in today's scenario. And if you can create a killer link bait - you have no control over the number of links you build to your content in a particular day/ week....it can be hundreds, thousands and even millions.

How can that hurt your site's rankings...? Is it a punishment for building high quality and linkable content..or is it a penalty for getting too many votes too fast.

Assumptions are not the same as quality advice IMHO.

ashanka




msg:3773048
 7:10 pm on Oct 24, 2008 (gmt 0)

But is linkbait always successful.

You spend time & money to create an excellent quality article and post it on your site, and no body links to it.

You must have something which is at least be reliable.

Links though slow but are reliable.

pageoneresults




msg:3773057
 7:25 pm on Oct 24, 2008 (gmt 0)

Focus on your internal linking structure.

msafi




msg:3773065
 7:34 pm on Oct 24, 2008 (gmt 0)

pageoneresults: what about the internal linking structure?

pageoneresults




msg:3773087
 7:57 pm on Oct 24, 2008 (gmt 0)

What about the internal linking structure?

Well, you kind of need a solid internal linking foundation to start with before you can fully capitalize on the power of the inbound links. A weak internal linking structure may bleed off some of the power of the inbounds. It doesn't get dispersed properly through the section being linked to. Maybe there is a global navigation on the page that contains 100+ links. Maybe that should be halved and only contain 50+ links so you are not "bleeding" the power of that inbound.

If I have 10 primary categories, I'm going to make sure that the internal linking structure of each category is set up in such a way to gain the most benefit from external and internal links. I don't want to waste the inbound juice on "everything I have". I may want to focus it a bit more and then funnel it where need be. I mean, you can do a lot just by segmenting your internal linking structure and not being so "overboard" with internal links on every page. I'm not referring to "you" specifically but I've seen the "internal link overload" on many websites these days. I don't know, that just doesn't seem to be the best method to "funnel" the juice as they say. I believe there are better ways. ;)

msafi




msg:3773089
 8:05 pm on Oct 24, 2008 (gmt 0)

pageoneresults, cool stuff. My website is WordPress based, maybe I should limit the number of links on my homepage, use rel="nofollows"s on the unimportant links, and let my category pages, which are named after popular keywords, thrive? Does this sound like a good way to control the internal linking structure?

Philosopher




msg:3773095
 8:11 pm on Oct 24, 2008 (gmt 0)

Re: Getting links too quickly.

Check out some of the Google patents. They specifically talk about link acquisition rate.

It's not necessarily about getting links too quickly, but the number of links acquired in relation to the current amount of links the site has and the age of a site.

A site with 50 total inbound links that suddenly gets 700 new links doesn't look natural and could trip a filter. A site that has 10,000 links that suddenly gets 400 isn't even a blip on the radar.

pro_seo




msg:3774178
 1:12 pm on Oct 27, 2008 (gmt 0)

Re: Getting links too quickly.

Check out some of the Google patents. They specifically talk about link acquisition rate.

It's not necessarily about getting links too quickly, but the number of links acquired in relation to the current amount of links the site has and the age of a site.

A site with 50 total inbound links that suddenly gets 700 new links doesn't look natural and could trip a filter. A site that has 10,000 links that suddenly gets 400 isn't even a blip on the radar.

We need to first understand what is a natural link and what is an unnatural and "fishy" link:

10K links from 10K different domains hosted on separate servers and using anchor variations is natural.

Getting 10K links from 1, 10 or 100 domains with the same anchor is unnatural.

Getting 10K links from 10K different domains hosted on the same C class and using the same anchor is unnatural.

Now, check out of all the above, what pattern does your links acquisition follow...

I can start an industry specific website with 0 links and suddenly post a breaking news that can attract 1000 links overnite..all from diff domains and with variations in the anchors.

Is that unnatural?

Would it call for a Google penalty?

If you think that it doesn't call for a penalty based on "logic" then you can bet that Google is more logical than most of us.

pro_seo




msg:3774179
 1:15 pm on Oct 27, 2008 (gmt 0)

But is linkbait always successful.

You spend time & money to create an excellent quality article and post it on your site, and no body links to it.

You must have something which is at least be reliable.

Links though slow but are reliable.

This post is not related to the context of the discussion.

If you don't have a car, you don't need to worry which Petrol is genuine and which one is adulterated.

jdancing




msg:3774227
 2:15 pm on Oct 27, 2008 (gmt 0)

I am actually finding links hidden in a "free counter" are working amazingly well for the past year for many sites. While I always tell people to get natural links in relevant content, it amazes me that hidden links still fool Google.

Shaddows




msg:3774252
 2:42 pm on Oct 27, 2008 (gmt 0)

Strictly speaking, is it actually 'fooling' G? You have provided something of value to a 3rd party, who are giving you credit. I can see it being less valuable than an editorial, contextual link, but valuable nonetheless

Philosopher




msg:3774296
 3:40 pm on Oct 27, 2008 (gmt 0)

There's obviously more too it than just the number of links and I didn't want to delve too much into it, but...

The google "filter" looks at a number of criteria such as:

link acquisition rate
link "churn"
age of the target domain (how long it's been in existence)
authority/trust of the domains where the links to target domain reside
subnets where linking domains reside
relational factors of the target domains and domains where the links reside
lots more

You are correct...it is about looking natural

However, does it look natural for a site to get "10,000" links overnight? Not really. Can it happen for valid reasons...yep. Could it trip a filter...yep. It would depend on a number of other factors as well.

10,000 links from news sites with the links in context would be much less likely to cause a filtering issue than 10,000 links generated from directories/ROS links/blogrolls, etc.

It still boils down to being careful with the rate at which you build links...especially with a newer site as, in the VAST majority of instances, it is not natural for a brand new site to get too many links too quickly.

pageoneresults




msg:3774297
 3:45 pm on Oct 27, 2008 (gmt 0)

Has anyone here ever taken the stance of...

"Build it and they will come."

You know, it works but it does take some time. And you know what, the results are usually a bit on the stellar side of things. :)

There is typically little that is natural when embarking on a link development campaign. That is if you look at it from the perspective of soliciting links and/or submitting to obtain links. ;)

Philosopher




msg:3774300
 3:49 pm on Oct 27, 2008 (gmt 0)

"Build it and they will come."

Now where would the fun be in that?

We'd have nothing to speculate over...nothing to obsess about.

Sounds way too boring for me. :)

Shaddows




msg:3774313
 4:04 pm on Oct 27, 2008 (gmt 0)

But I want them to come QUICKLY :'(

Some notes:
1) New links as a proportion of total links. A noticable jump may be fishy.
2) Viral links tend to be diverse, as noted by Pro_SEO. Doubling your link-count overnight with identical links? Not good.

We got a huge jump in IBLs recently when we started selling (were the first to re-sell) a highly effective, highly sought after, massively trailed, massively hyped product.

My top tip is... find such a product and sell it ;)

debram




msg:3774508
 6:37 pm on Oct 27, 2008 (gmt 0)

My two cents and my observation on the "getting links too quickly" is bad legend:

Acquiring a large number of links quickly seems to be fine if the links come from sources where voting on or the addition of editorial content is involved. This is why link bait is a popular means of generating links and one where you see little negative effect as a result.

Time and time again we produce large numbers of links after dropping hot stories and articles on the social news sites and see no adverse affects. We attribute this to the idea that it was the editorial content (the article) that prompted the webmaster to link.

Where we do see "issues" is when large numbers of text links are added to static sites in non-content areas. These links tend not to help us in the serps and we assume it's because they've been flagged and are considered paid. Perception is key.

For me, getting large numbers of links using "link bait" type tactics generates solid inbounds. Dropping large numbers of text links in non-content areas screams "paid". I avoid screaming at all costs! ;)

KaloVast




msg:3774630
 9:37 pm on Oct 27, 2008 (gmt 0)

Lots of great points here although it looks like we've gotten away from some of the link building tips. I have personally found much success with reciprocal linking on a variety of websites i've worked with. I also have an affiliate program for one ECommerce site that has added probably about half of our total inbound links (in the thousands), so I would absolutely agree that offering a commission for affiliate links is a small price to pay when you consider you've just enlisted someone and motivated them with money to #*$! your site as much as they can. Funny how your links start to appear in better places when you have a good product and generous affiliate program. As a result it has become much more difficult to find ANY pages in the top ten for virtually any keyword in our field that don't already link to our site.

I also don't think getting links too quickly is a bad thing as long as those links are not from link farms, etc. We've got one main site and about 15 "sister sites" that all provide inbound links pretty much at the same time. As someone noted above, I noticed that those links get recognized at different times so it doesn't seem to hurt that i've updated my page with those links all at the same time.

Link Building is one of the most tedious processes in SEM but it can be very rewarding if done correctly. Just last week I sent out fifty reciprocal link exchange requests for one website and got ZERO responses (as of yet). A few weeks before that I sent out 20 requests and got five positive responses.

My obligatory tip:

1. Don't be afraid to exchange links with competitors, so long as you offer the better product and have the better website! These links will be about as relevant as can be, but that's only useful if they come to YOUR site instead of your competitor.

creative craig




msg:3774968
 12:51 pm on Oct 28, 2008 (gmt 0)

"Build it and they will come."

I have a side project that I am working on and I am taking exactly that approach, I limited myself to only 10 links to start the project off with and since then I've not done any further link building.

The site has been online for 4 months and so far the results have been overwhelmingly positive! ;)

BradleyT




msg:3776920
 5:56 pm on Oct 30, 2008 (gmt 0)

Put your internal links inside paragraphs of content whenever possible.

cybox




msg:3777296
 7:02 am on Oct 31, 2008 (gmt 0)

Dont link on link Farm like site. They are build only for links and nothing else.

Quadrille




msg:3778237
 2:21 pm on Nov 1, 2008 (gmt 0)

Choose your potential link partners with care:

"Dear google.com,
I visited your website and noticed that you are not listed in most of the major search engines and directories..."

[from Google's Webmasters/Site owners Help/SEO [google.com]]

And see this thread [webmasterworld.com] too

[edited by: Quadrille at 2:22 pm (utc) on Nov. 1, 2008]

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