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Getting back links for strict ecommerce site.
adamnichols45




msg:3748505
 12:21 pm on Sep 20, 2008 (gmt 0)

I am really struggling to understand how I can get some backlinks.

My main competitors are massive uk companys dealing in the tool market.

We offer a product of the same quality if not better than that of our competitors. We also offer FREE next day delivery and we are half the price of the competition.

Feedback has been good on our products.

Now question is how do I get link backs? Who is going to want to link to us? We cant offer any thing we sell our own products and we dont want to advertise other companys?

The type of customer for our product would use it on a daily basis and re-order monthly.

So the question is how can I start getting some back links?

Thanks for reading :)

 

leadegroot




msg:3748518
 1:00 pm on Sep 20, 2008 (gmt 0)

Well, one idea is to include a nice request at the bottom of your order confirmation email along the lines of 'and if you like our product and have a website, we'd very much appreciate a link!'
(Hat tip: Rand Fishkin)

But more generally - have you read through the library here? [webmasterworld.com...]

Green_Grass




msg:3748522
 1:09 pm on Sep 20, 2008 (gmt 0)

Most of the links to my e comm site selling cheap widgets competing with big names comes from bloggers and users of the widgets who write good things on their sites.

This is enough to push me at a high postion for my keywords.. which are slightly diffn. from the ones, the big sites use..

So maybe you need to diifferentiate yourself a little from your competitors on SEO side and wait for a while for the links to come in.. It takes time, but a good site with a good cheap product should get some natural links. Hope this makes sense and helps.

BradleyT




msg:3751258
 3:49 pm on Sep 24, 2008 (gmt 0)

Make some crazy videos. Show your widgets getting run over by a bus or a bulldozer, getting smashed by a sledgehammer, getting blended in a BlendTec® Blender (Will it Blend?), etc.

On your order receipt offer anyone who blogs about your product (and links to the product page) a 25% off coupon. Just tell them to send you the URL of the blog post and then you'll send the coupon code. I think this was in the same article that leadegroot is talking about.

Make some charts or data about your product or industry. Use the BLS website to get employment data for the industry. If it's a growing one, make some 3D charts in Excel that reflect job growth in the industry. I think this idea was in that same SEOMoz thread too.

Basically you're looking for ways to make an "unremarkable" e-commerce store "remarkable". People love pretty charts, videos, and LOLCats.

wheel




msg:3751290
 4:21 pm on Sep 24, 2008 (gmt 0)

>>>ake some crazy videos. Show your widgets getting run over by a bus or a bulldozer, getting smashed by a sledgehammer, getting blended in a BlendTec® Blender (Will it Blend?), etc.

What a great idea. What's it cost to rent a bulldozer and a camera person for an hour? Probably not much.

Or drop it from a 10 story building.

But before you even go that far, you can do a lot of very basic stuff. Do a search on every product you've got. Visit every single site that shows up in the top 50. SOME of them are going to look like they might give you a link. So ask them. It's just grunt work, visiting hundreds of sites, reviewing them, and sending out the occassinaly personalized email request.

Then create a list of all your competitors, and sites that rank on your terms. Visit all the sites that link to them. SOME of them are going to give you a link, because they gave your competitors link. In your email request, mention the fact that you're the manufacturer, sell direct and your other benefits.

You can grab a lot of links by doing that grunt work - long before you even worry about answering the question of 'why' someone will link to you.

I know that's not sexy or fun(*), but it's a good foundation. The difference between the ecommerce sites with links and those with no links, is that those with links ASKED enough people.

(*)And it's actually fun, if you start checking backlinks and finding other clusters of sites that might give you links, that your competitors haven't found. that's fun right? :)

driller41




msg:3751761
 8:52 am on Sep 25, 2008 (gmt 0)

Do what they do and just buy some links.

wheel




msg:3751972
 3:16 pm on Sep 25, 2008 (gmt 0)

I have no problem with buying links - they're great if done right. But I still think that doing the basic stuff first is far better. No cost other than the effort involved and no chance of a penalty, since that kind of marketing is within guidelines.

Plus - just jumping into paid links without a firm understanding of links is probably not a good idea. If you've done the grunt work and know what good and bad links are and what they're worth - then it makes sense to buy links. Just buy them outright and I think there's a greater possibility of going offside.

Crush




msg:3752478
 8:56 am on Sep 26, 2008 (gmt 0)

buy links in the right places. i.e on sites with trust :)

OddDog




msg:3754368
 11:42 am on Sep 29, 2008 (gmt 0)

(*)And it's actually fun, if you start checking backlinks and finding other clusters of sites that might give you links, that your competitors haven't found. that's fun right? :)

huhummmm....

no one picked up on this yet!

ashanka




msg:3760637
 5:05 pm on Oct 7, 2008 (gmt 0)

Contacting people is a good idea, but the first thing to know is what kind on links are you looking for, based on that you contact people for links.

Are you looking for -
1 Natural link
2 Paid links
3 Spammy links

I guess you are looking for Natural links.

ashanka




msg:3763784
 7:33 pm on Oct 11, 2008 (gmt 0)

Why don't you try site review?

They are a good way of getting relevant content and links.

There are many sites and agencies providing site / product review services.

adamnichols45




msg:3764739
 5:52 pm on Oct 13, 2008 (gmt 0)

There are many sites and agencies providing site / product review services.

Would you mind going abit further on this one please.

ashanka




msg:3764833
 7:49 pm on Oct 13, 2008 (gmt 0)

I tried reviews for my sites,

And I did get results with those because these were "genuine" people views, [I hope], all from different sites.

But yes, some people wrote bad about the products and some said they liked them.

We first did it through different agencies like reviewme, payperpost, sponsoredposts etc.

You can try those, but they are costly a bit.

pro_seo




msg:3766967
 11:28 am on Oct 16, 2008 (gmt 0)

Getting links for an ecom site is quite tough considering that you don't have anything informative and valuable to offer other than your products...and unless you are selling really one-of-a-kind and revolutionary products people won't link to you voluntarily...of course you can get links through exchange and trades, but again that's time consuming and the returns you get doesn't justify the time and money spent on them.

A good way of getting quality links to an ecom site is to set up industry specific non-commercial domains and putting up quality powerful content on them so as to attract links naturally and then link to your ecom site from those domains..link not only to your site's homepage but the internal pages as well.

I recently got hold of such a link building resource and having good success with it.

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