I'm going to be creating 1 or 2 blogs. I haven't fully decided yet.
I know for certain that 1 blog will be for our company website, new product info, company news, promotions, tips on our product type, etc.
This is going to have the same design template as our main company site, which sells products online.
I'm not sure if I should host the blog at "companydomain.com/blog/" or if I should do "blog.companydomain.com".
Any suggestions? And why one vs. the other?
My thought was this: I should do mydomain.com/blog/ because it will grow our site's pages (by possibly 250 or so pages a year), thereby increasing the size and content of our site -- which search engines would like.
The other approach was to put it at blog.companydomain.com -- so that we benefit from the links that are generated pointing to our main site -- although then our main site may not show as having grown in content and # of pages since search engines see sub-domains as completely different sites.
Any ideas which is best?
In addition, If I have the time, I was going to create yet a 2nd blog, hosted at a completely different domain name that is more of a general blog within my product category, that sometimes links to my site and sometimes to other sites - and is a genuine information blog about my industry.
With that in mind, which should I do for my company blog?
Thank you in advance for any help!