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Will this kind of regional targeting help?

 9:49 am on Sep 10, 2008 (gmt 0)

I have a big website of about thousands of pages which provides services around the globe.

I want it to rank in all search engines G.ie, G.com, G.ca, G.au, G.co.uk (major ones). My website is hosted in USA and now i am planning to make sub domains for each country and get a lot of regional links.

I am not sure whether this strategy would work or not, it would be great if any one helps me out by providing some good ideas and how can i make it work.



 7:55 pm on Sep 10, 2008 (gmt 0)

To do well in most regional Googles, you need EITHER a local tld OR local hosting; in some cases, both.

You may need to decide if your site is 'international', or could better be subdivided into several regional sites.

Both approaches have plusses and minuses.

Whatever you decide, local content is a key to success. Local links alone will not do the job (though they may help).

Points to consider include whether you have local addresses / phone numbers, whether you need / want / could deal with local currencies, and whether you qualify for / want / can handle a selection of local sites around the globe.

And if subdividing will help / dilute your offering / confuse visitors / get you into duplicate content issues

Sadly, there's no 'one size fits all'; it's what suits your business and your potential customers best.


 4:06 am on Sep 11, 2008 (gmt 0)

Thanks for the help

It is hard to divide the websites in to regional sites, one big website (international) would be fine.

I think i would first go with G.com and once the website is popular enough then i can make sister websites with specific TLD which would be replicas with unique content and target them region wise on different TLDs of G.

I know it is a long process, but i think it is the best.
what do you say?


 9:52 am on Sep 11, 2008 (gmt 0)

Hard to say without knowing much more about your business - but it makes sense.

.com is generally the way to go if you are targetting several countries; then add more local sites once you have the resources, the demand and the need (local language, local currency, whatever).

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