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Running out of link ideas
dickbaker




msg:3730146
 3:49 am on Aug 25, 2008 (gmt 0)

As I add more products and pages to my site, I keep trying to find new ways to get inbound links. I'm trying not to do too much more link trading, since I already have tons of outbound links.

I've done articles. I've done blogs (especially blogs that aren't nofollow). Directory links. Forum posts and forum signatures. I've already traded links with pretty much every site I can find in my niche that's worth exchanging links with.

I don't see much in the way of topics on Digg that are related to my niche, as my niche generally (but not always) appeals to older adults.

What's left? I spent the better part of this afternoon staring at my monitor, trying to figure out where I could get more link juice.

I have some products that will be in demand starting in September and going through November. One new page of products is now at #15 on Google, and has been for a few weeks. I just can't figure out how to get it on the first page.

Does anyone else here feel like he/she has hit a brick wall, or have you found a way over that wall?

 

wheel




msg:3730521
 3:13 pm on Aug 25, 2008 (gmt 0)

>>>>I've done articles. I've done blogs (especially blogs that aren't nofollow). Directory links. Forum posts and forum signatures. I've already traded links with pretty much every site I can find in my niche that's worth exchanging links with.

You've just summarized the link building method I call 'low end crap'. And that's fine, to start.

But none of those methods you describe are 'real' links. They're all artificial tools designed to get links. They're not designed to get links that are votes or citations - which is the kind of links the SE's want to see. (I'm not saying they don't work or that you shouldn't do them - just confirming that IMO they're just step 1).

Quit thinking 'how do I get links' then going after sites. Instead, find two or three killer sites that you'd love to have a link from. Now do some hard thinking - how can you convince those sites to give you a link? What twist do you have? Can you add something to your site?

cnvi




msg:3731043
 2:48 am on Aug 26, 2008 (gmt 0)

if available, look at joining associations within your market segment. many times they link back (and from dot org's).

dickbaker




msg:3731090
 3:51 am on Aug 26, 2008 (gmt 0)

Thanks for the input.

My niche doesn't have any "killer" sites, at least not that I'm aware of, and I've been scouring the internet for years. The best sites are my competitors'.

I've managed to get a couple of links from organizations from within my niche. I'd love to get a link from the #1 organization within my niche, as it's often called the most powerful lobbying group in Washington DC. I don't think that's going to happen, though, even though I have contacts there.

Maybe I'm just going to have to look at paid links. AdWords isn't doing well for me, as even a $30 a day budget is the equivalent of the profit from one sale, and the ads don't convert well enough to spend even that much money.

wheel




msg:3731343
 11:51 am on Aug 26, 2008 (gmt 0)

>>> I'd love to get a link from the #1 organization within my niche, as it's often called the most powerful lobbying group in Washington DC. I don't think that's going to happen, though, even though I have contacts there.

As I noted, put some effort into getting a link from them. Create content if you have to.

You can also look at associated niches, niches that touch yours. If you're in poker, card manufacturers, card table manufacturers, that kind of thing.

driller41




msg:3733251
 9:44 am on Aug 28, 2008 (gmt 0)

Quote "how can you convince those sites to give you a link? What twist do you have? Can you add something to your site? "

I think that Dollars generally help - that is the secret of how to get big.

wheel




msg:3733492
 2:24 pm on Aug 28, 2008 (gmt 0)

>>>I think that Dollars generally help - that is the secret of how to get big.

I'm not above a $50 bill changing hands. But I think the better links are beyond that. The links from the big authority sites that don't take advertising and won't take $50 - and if you get a link from them, the competitors are left scratching their heads. Those links are 'free' but require the shift in thinking from volume links to 'one up' and 'what do I have to do to convince this site to give me a link'.

That's the approach I tend to take these days. My link building volume has dropped like a stone - I don't get many links anymore. But every one I do get I believe is worth a ton.

It's also a bit of a shift in thinking from Google's perspective. If we get good links, then we can just let Google figure out that these are fabulous links. How they do that, I don't need to bother with.

(of course, there's always grey areas amongst all this. I see people rank with paid links everyday).

KaloVast




msg:3733629
 4:24 pm on Aug 28, 2008 (gmt 0)

You should check out the inbound links to your competitors site and make sure you have all of the relevant links they have. Even if you feel it's not as much as YOU would like, all you really have to do is ONE more thing than your competitors in order to get better placement.

Also consider the fact that if you've exhausted your link building attempts, maybe there area other areas of SEM where you could do better. Maybe optimizing that new product page a little more for some other key phrases might help to bump it up to the first page.

coconutz




msg:3733682
 5:23 pm on Aug 28, 2008 (gmt 0)

My niche doesn't have any "killer" sites, at least not that I'm aware of, and I've been scouring the internet for years. The best sites are my competitors'.

Seems you're well versed on what the better sites offer; what more can you add to your own site to become the killer site within your niche?

Do you have any reference resources within your site? For example, an industry specific dictionary/glossary? Multi-lingual?

Many translators, interpreters and technical writers offer terminology resources and will link freely to quality content.

Some government agencies may list similar resources, as will some educational institutions and associations. All you might need to do is let them know that the resource exists.

How about product history or trivia? Product maintenance suggestions? Recall notices - including manufacturers' products offered by your competitors?

wheel




msg:3733751
 6:36 pm on Aug 28, 2008 (gmt 0)

>>>Also consider the fact that if you've exhausted your link building attempts,

Martinibuster addressed this previously. He basically pointed out how big the web is - are you really out of places to get links? That's unpossible!

KaloVast




msg:3738732
 11:51 pm on Sep 4, 2008 (gmt 0)

I agree, Wheel. I personally think the web is a big enough place to never run out of opportunities for quality links, especially when you consider the dynamic nature of the web in general.

I've also learned in my experiences doing independent work for some small businesses in my area. Owners often-times brush away an opportunity for a lot of different reasons from budget restrictions to them just thinking they know how to do your job better than you do. When you come up against a guy who knows a guy who did it this one way, you're not going to change his mind. It helps to come up with alternatives in this situations.

malcolmcroucher




msg:3738976
 11:19 am on Sep 5, 2008 (gmt 0)

But none of those methods you describe are 'real' links. They're all artificial tools designed to get links. They're not designed to get links that are votes or citations - which is the kind of links the SE's want to see. (I'm not saying they don't work or that you shouldn't do them - just confirming that IMO they're just step 1).

how about some help and tell us a bit more about steps 2 , 3 ,4 , 5 ?

wheel




msg:3739082
 2:48 pm on Sep 5, 2008 (gmt 0)

Not to be smart, but I and others have written entire essays on the subject and posted them here.

Do what I did. Sit back and read every single post in this link development section going back two years. (Yes, I did that when I started).

That probably won't give you steps 2-5. But it will narrow the list down so you know the candidates for steps 2-5. Then you can ask specifics that we can answer, instead of a general question which would require writing another essay to answer :).

The short answer is that steps 2 to 5 are to:
- create some sort of content, then ask sites that would be interested in that content for a link or
- find sites that you want a link from and create content targetted at tweaking their interest in giving you a link.

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