Here's my next link dev project. A bit more detailed than just a one way link one-up.
There's some legislative changes coming up in my niche. The changes will effect consumers and are going to be picked up and hashed out by the press at the start of the year.
I'm meeting with my accountant/lawyer types shortly to hammer out the full details of the impact of these changes. Once I've got that, I'm going to create a calculator that shows the impact of these legislative changes. It's going to be a common question - how does this change affect me? and the calculator will answer that (folks are going to go looking for a calculator, and I'll be first out).
See my post on page 5. I'm going to write an article for an authority site on the subject and point to my calculator. I've also got a friend in the niche who will publish an article for me on the changes, and again another link to my calculator.
Between those two links and my site I should be able to rank for the calculator right there.
Then I'll follow it up with a much more comprehensive link campaign. I'll email every blogger in my niche, and all the grassroots sites with a 'here's the calculator that tells you the impact'. That lets them blog about the subject on what they want to talk about - how it affects everyone. that gives me more links.
That should hopefully leave me ready to rumble and ranking strong for the beginning of the year when the mainstream press finally get around to reporting on it. I'm hoping/expecting to start getting articles and links from national press in the next six months.
And that should bring in traffic, and converting traffic. And links of course. (this above example is one of the first times I'm planning on doing something for a bit more than just straight link love).
That all sounds horribly complicated, but really it's the cost of keeping my eye on the industry, paying the pros an hour or two of consulting, and a day or two with my developer. Cheap.