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Link Development Forum

    
Determining the value of a link
How can I track effectiveness?
CrimsonGirl




msg:3639062
 11:38 pm on Apr 30, 2008 (gmt 0)

Not the cost, but the value of a link.

I buy links for PR, not for traffic. I have no interest in getting traffic from links, only a boost in the rankings. How do I know if any particular link is working? Are there methods for doing this?

 

wheel




msg:3639067
 11:50 pm on Apr 30, 2008 (gmt 0)

I don't know of any methods to tell if a specific link has value. I think Google's algo on links is too obsfucated and complex to pin it down. All we can do is talk generalities.

One thing I'd bet my hat on though is that PR is not any sort of indicator as to the value of a link. Like, virtually 0.

The value of a link is primarily dictated by two things. OK, three.
1) Trust of the site. That is dictated by the backlinks to the site giving you the link. If it's got great links pointing to it, it's going to be a great link for you. So check the backlinks of a site before you go for a link.
2) Age of the site. Generally this goes hand in hand with the trust since it takes time to develop good backlinks. Maybe it's not even a discrete factor and is just part of the trust issue. But it's something I look for.
3) relevance of the page giving you the link. I want a link from a page that is ontopic to my site. Right now this would probably be number 1 in terms of importance in my opinion. I decline link opportunities right now from sites that are trusted and aged that aren't on topic.

Combined in all of that is that I also look for links from sites that have trusted links from *relevant* sites.

Nothing but my own experience for this, but I believe that a link from a PR1 or 2 page that has all of the above is many times more powerful than a link from a page that is missing one of the above but might be a PR5. So that's not a tool or even a method to value a link, just a methodology for getting high value backlinks. And it works - and I expect it to continue to work for the forseeable future.

jchampliaud




msg:3640297
 11:27 am on May 2, 2008 (gmt 0)

I buy links for PR, not for traffic. I have no interest in getting traffic from links, only a boost in the rankings.

I donít think buying links is going to help much with rankings. My felling is that if a link gives you traffic then itís also possible/likely it will help with rankings. SEs are trying to give humans the most relevant results, so one could surmise that if a link is bringing a lot of traffic, i.e. humans are clicking then SEs in other ways could see the link also as valuable.

wheel




msg:3640387
 1:51 pm on May 2, 2008 (gmt 0)

>>>> donít think buying links is going to help much with rankings.

Buying links can get you top rankings in competitive fields. It will absolutely help your rankings.

The SE's are trying to stop it. They'll never stop it completely. Will it be mostly stopped anytime soon? I don't think that's going to happen either.

The only fear IMO from paid links is a hand edit. That's too catastrophic for my tastes, but there's lots of folks making a bundle from ranking right now, have been for a while, and not looking to stop anytime soon.

KaloVast




msg:3642244
 8:07 pm on May 5, 2008 (gmt 0)

Your best bet is going to be to speculate about the value of a given inbound link, especially if you're not going to examine the kind of traffic it may bring. My Analytics program shows me easily which of my inbound links are referring the best. The PR of these referring pages is usually decent, but not always.

Forget about PR. You want inbound links from authority websites in your niche. You have to think about traffic as well, even if you're just taking it from a SE angle, because the two go hand in hand. If you see a lot of traffic from a referring site, that obviously means the site linking to you does pretty well with search engines.

daser




msg:3653020
 12:37 pm on May 18, 2008 (gmt 0)

I think the amount of times a link is clicked on is important and is factored into rankings. Most paid links do not get clicked on. If you are paying for links that send you very few referrals I would re-evaluate the amount you pay for the link and possibly even give it up.

wheel




msg:3653118
 4:12 pm on May 18, 2008 (gmt 0)

>>> If you are paying for links that send you very few referrals I would re-evaluate the amount you pay for the link and possibly even give it up.

The high rankings of sites with paid links would seem to disagree with your premise :).

Geesh, I just watched somenoe climb a few spots below me using sponsored templates. Not exactly a clickable link.

BradleyT




msg:3653803
 6:03 pm on May 19, 2008 (gmt 0)

I think the amount of times a link is clicked on is important and is factored into rankings.

And how does google know which links on example.com are being clicked? (OK I use GA so they doooo know in my case but still your response is just dumb).

KaloVast




msg:3665052
 6:15 pm on Jun 2, 2008 (gmt 0)

Daser must be talking about paid search, not orgnanic. The amount of times an Ad is clicked on is important to the quality score, and that is absolutely a factor in paid search rankings.

The only way an Analytics program would be able to determine which links on example.com are being clicked is if you had access to the analytics of that site. I mean, i can view the amount of times a website refers a link to me and from that i can divine the worth of that link. That's how i do it.

I don't care about links on links pages because those just work for the spiders. I care more about bringing interested visitors to my website through those referrals. In every case, the websites that bring a decent amount of referrals are great links to have.

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