Is anyone out there managing a team of link builders/link developers, particularly a team of people who work across a lot of languages/countries? I'm setting up such a team now to cover ~15 markets worldwide with ~10 link builders and would love suggestions of how other people are doing this. I happen to be doing this in-house, but agency comments are quite welcome of course. Some topics I wonder about:
- what types of profiles do you look for? - what channels do you use to recruit (on-line job sites, universities, SEM forums, etc.)? - how do you compensate (flat rate, hourly, per link, etc.)? - where do people work (home, office, full-time, part-time)? - what's your retention rate like? How do you keep people motivated? - how do you evaluate performance, and how often, esp. if you don't speak all these languages?
Ok, enough fodder for the mill. Thanks for your input on how you're doing this.
Hi Kate, that very much depends on what you expect them to do.
Do you want them to post to directories?
Do you want them to solicit links from webmasters?
Do you want them to write to forums with links?
Do you want them to write content that they can offer to webmasters?
Off course the more you want them to write content the more you look for writing skills foremost and the ability to write to keywords and understanding where they should appear. I'd then look for journalist students and or language majors.
You also want them to be able to build relationships, because pitching the same webmaster for a second article is easier than the first time. So you are looking for sale oriented people or marketing people.
And you want them to be knowledgeable about the industry you are working in.