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Link Development Forum

How long before links affect SERPS?
Seems to be three to four months at least

 10:45 pm on Nov 25, 2007 (gmt 0)

From my experiments I would say that new backlinks take at least three or four months to affect the SERPS of google and yahoo - does that sound about the same as other people experience? I guess there is a link aging process to combat spam, seems logical, but it makes it a long wait to see the results of your labor!



 12:44 am on Nov 26, 2007 (gmt 0)

I believe you get a percentage of the "link juice" right away. I'm guessing 20%, although I have know real basis other than guess.

The rest comes with aging, as you say. It does seem that most of the power comes around 3 months age.


 9:01 pm on Nov 26, 2007 (gmt 0)

Yeah. What I've found is that although Google picks up the links relatively quickly, with most of my new sites the FULL effects take 3 months.

Interesting comment that about 20% in the first week or two, noticed that as well. Seems as though new links, good ones, give you a little taster and only then the full effect.


 9:13 pm on Nov 26, 2007 (gmt 0)

I have noticed completely different. Links to my site affect SERPs as early as 4 days after I get them.
All depends on the volume


 5:57 am on Nov 27, 2007 (gmt 0)

idolw - I see links having an impact as early as 4 days also. But it's not the full power. Links get stronger with age.


 8:19 am on Nov 27, 2007 (gmt 0)

If the domain is trusted it is pretty much immediate I think. On a new domain, I have no idea how long it would take.


 10:52 pm on Dec 5, 2007 (gmt 0)

google is way faster than yahoo in my experience.


 4:08 pm on Dec 10, 2007 (gmt 0)

you def do not get ALL the juice right away. it takes 2+ months and the time to age factor is only increasing as they minimalize the overall impact links have.


 3:25 pm on Dec 11, 2007 (gmt 0)

I'm with that, you certainly see a quick impact and then a gradual improving process over the months up to a peak, and then possibly a slight dropping away if no new links arrive over a period of time.

eg for a fairly un-competitive term that you didn't list for previously (but is releated to your sites content

term is "blue widgets" and link mentions "blue widgets" in the anchor text.

week 1 -- Position 200 (link just obtained)
Week 2/3 -- Position 40
Week 8 -- Position 25
Week 12 -- Position 20
Week 25 -- Position 23
Week 50 -- Position 40

Obviously very basic and complete guesswork but it's the kind of feeling i get for it.


 3:53 pm on Dec 11, 2007 (gmt 0)

The challenge with this question is that it really depends on many factors (assuming that all the basic on-page stuff is squared away):

1.) Amount of competition for the phrase that you are attempting to rank for. A word with little competition around it can rank #1 with 0 - 5 external links pointing to it.

2.) Quality of external links. I have witnessed links that can move a term from 400 + to the first page. It is rare but it happens.

3.) How does moving up in the SERPS impact the rate at which natural links are obtained? So when you are discussing time, is it that one link alone is getting more valued (which I believe it does) or the combination of that and obtaining more natural links?


 3:55 pm on Dec 11, 2007 (gmt 0)

I should have stated on item #2 that this occurred on Google within 4 - 7 days.


 4:59 pm on Dec 11, 2007 (gmt 0)

I believe you get a percentage of the "link juice" right away. I'm guessing 20%, although I have know real basis other than guess.

I have to agree with this also as I have noticed this. I have very competitive terms that were sitting on page 2 of google for quite a long time. They were stable for about the pat 6 months on the same position. I then started a new link building campaign and the SERP's position moved in 4-8 days. it fluctuated back and forth and after 2 to 3 weeks rankings were stabled to page 1 results. its still continuing to move up. It hasn't been even two months yet so I have to agree with this but I still think the best results are to come after 3 months.


 11:49 pm on Dec 11, 2007 (gmt 0)

How long before links affect crawling:



 2:16 am on Dec 13, 2007 (gmt 0)

MSN is the quickest for us by far. Google treats links like good wine (If they are good links as they age they get better;-), Yahoo--- Ya Who?


 9:27 am on Dec 15, 2007 (gmt 0)

Got a bunch of new links. I see positive effect after 1-2 weeks. And it is increasing each day. But my situation is specific, as follows. The problem was only partial indexing. Site is big, it is about 10.000 pages. Only 500 pages were indexed. After getting more links it is indexed much better. I do not track positioning, but play a sort of 'long tail' game with thousands of less competitive keywords in pocket. So my problem is to be indexed fast, and it is solved with getting more links.


 8:30 am on Jan 13, 2008 (gmt 0)

I'm very worried I'm doing something wrong but I have no idea what.
I started alink building campaign a couple of months ago and got my email wording just right so that the request would be taken seriously. The result has been quite a few webmasters adding a link to my site, sometimes a country directory deep, a few to specific articles... and I also invested in a Yahoo Directory listing, which went live about 6 weeks ago on a PR4 listing...

... but I am seeing zero effect on my traffic.... zero. I've seen no PR changes on my site in this latest update. My Google traffic has remained unchanged for almost a year at around 340 uniques daily, Yahoo unchanged for over a year at around 120 uniques, MSN.Live <5 per day forever.
What am I doing wrong? I am completely white hat... purest of pure white. Am I not waiting long enough?


 12:51 pm on Jan 13, 2008 (gmt 0)

"Am I not waiting long enough?"

if it's a new site then links take much longer to have an impact, give it time, if they're decent links then it'll come off.

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