I'm hiring some new employees who will be doing link development - but not old school link dev... they'll be doing social media, online media intros, developing full on relationships and site promotion via any means possible... so, I feel like calling them "link developers" isn't an accurate statement... they're there to generate traffic, links and exposure... any thoughts?
You can always pay adwords, buy links, create content. It is up to you. I am saving 1000's of $ a day now not doing adwords, so I am happy and am getting great ROI and have done for many years now because I paid people to get links.
It depends on the size of your organisation. All I am saying is you would not expect a CEO to go link hunting because he is also in charge of web development.