Hey Guys, Just wanted to pick your brains for 1 second. Is it worth linking back keywords to pages on your site from email newsletters. I understand that the main goal of the newsletter is to get people to revisit your site and renew their product subscription, but from a (dare I say it) SEO point of view would it be worth linking keywords in the text of the newsletter back to landing pages on the site.
My first response would be
1. The newsletter is not going to be hosted by any other site on the internet except my own (in the newsletter archive section). So it effectively doesn't create reverse links.
2. If my the reader was not 100% sure what a specific acronym stood for, a link to a description page for the acronym could be handy in generating site traffic (ah la WikiP). But then it does draw away from the paragraphs specific topic (which will have a link to the website regarding that topic at the bottom anyway....)
That first premise of yours is wrong - yes sites will put your newsletter up. There are numerous sites out there that are dedicated to putting up just random newsletters.
You never know where your newsletter will end up. How about putting it on your own site in that kw location?
Then there are all the bookmark utils and sites like delicious. All of them feed links to other sites. Those sites in turn search those urls for kws. KW's keep giving long after the newsletter is dead.
Despite knowing the issue has been resolved, my apology (if necessary) in adding thoughts to the subject.
Firstly, had I been in your situation, I would follow the process as: 1. Write the news letter with Anchors, linking back to my relevant web page. 2. Upload it to my own site's relevant section. 3. Submit it to other resources for getting one way back-links. 4. Shoot the letter to all desired addressees.