|Article Directory Submissions|
Still a Viable Link Development Strategy?
As a test, I've submitted articles to several of the major submission sites for about a year now. This is what I've found. For the most part, other than the links garnered by posting the articles on the submission sites themselves, very few links are gained. Most of the time, those who reprint the article on their site either strip out the author link or put in a link to a different site that they themselves own. In all, I find the whole thing to be an incredible waste of time and energy.
I'm just curious if others have come to the same conclusion.
I've only done one article so far, and this was several months ago.
Knowing what I know now, I can't see any reason why articles would have any value.
Unless you're allowed to place links inside the article (not the footer, and not getting them stripped out).
What is considered to be a waste :
When the money or the time put into a thing is greater than the output recieved from it.
We recieve several orders of article submissions from clients on regular basis and they agree that the benefit of the submissions to article directories has decreased over time but its still worth the amount they pay us.
Although you dont gain tonnes of links which people used to get initially when the craze of article directories was new still you can get the links from the directories which you submit the article to and a few links from the sites which take the article and maintain your link in it.
There are pros and cons in the whole story.
Pros are some traffic and some links
Cons are content duplication and its consequences.
If one has the luxury not to syndicate, then don't do it.
I believe writing articles and just submitting them to article sites is not going to make much difference? It's very similar to "add you link for free" sites ..
The point of articles is more integrated marketing, therefore where you need your article to show up is in periodicals, industry magazines and newspapers etc ..
Get your geeky head out of the electronic world ;-) the internet does not necessarily revolve around that..
It's not all about incoming links, but driving traffic to you, and search engines are not necessarily the best way of doing that...
Broaden your horizons..
|We recieve several orders of article submissions from clients on regular basis... |
I would never advise a client to submit articles to an article directory, especially not articles straight from their website, lol.
The quality of sites using article directories for articles are, imo, from the worst conceivable SEO neighborhoods. You're essentially giving away your site content to sites that are no better than scrapers.
As someone else posted above, articles from respectable magazines and news media are better, but that involves putting on your public relations hat.
if you know your topic you can get paid for articles plus have links to your site from them, but you have to search out the people who would publish them.
|articles from respectable magazines and news media are better, but that involves putting on your public relations hat. |
Two years ago, it was a sweet situation and worked *rampantly* in "certain" engines. Article writing has its value, imho, but as stated above, it depends on where you get those articles published. The directory sites simply aren't going to cut it these days. It will take time and effort to seek out quality, related sites willing to accept an article and you'll need to make sure it is quality enough for them to bother. But, if you can get those links, I think they have definitely value, both traffic and engine wise.
It is only worth distributing articles if you are seeking an audience, not a link.
it works, but only with certain directories will your content spread virally. there about 50 article directories that i know of on the whole internet that are actually worth submitting to, not 300-400 like the progams and services do. most are crap.
Although the best place to post your articles would be print magazines or periodicals with web versions of their issues, I agree those kind of deals are hard to find.
On the other hand, free untargeted article directories are hardly worth the effort.
My recommendation is to go for the middle of the road solution. Write quality articles and submit them to reputable websites looking for targeted content. Your time on a decent article will be well spent, and you will actually see traffic from such effort and usually also a good PR link with it.
I think of it as purchasing a link, although instead of using cash, it is paid using 3-5 hours of writing time.
As was mentioned above, if you do this for a while you may actually start getting paid for your articles.
If you have written masses of articles, why not setup an article directory of your own.
|As a test, I've submitted articles to several of the major submission sites for about a year now. |
Set up a new domain, post a few articles, get it indexed by the SEs and post more articles.
Also allow others to post articles there but make it very niche concentrated. Everything is then under your control and it does not become a site that only links back to your own site.
Article farms , Quality ones (if you can find them), may send the occasional visitor, and their link may not be entirely discounted by the SEs.
But most article farms confer zero benefit to you, though you may have helped them by providing content. Even they get little benefit if you have added your stuff to article farms all over.
The ONLY sensible place to post an original article (for 99%+ people), is your own site. There, you may attract links and return visitors, as well as expanding your site.
Article farms were a great gimmick for a few months; but SEs long ago got wise to them, and they are now a waste of space.
And do you really want your quality article side-by-side with plagiarised trash from would-be spammers? Not to mention a plethora of adsense and pop-up boxes? Do you really want YOUR article on YOUR site reduced to a supplemental result, while the farm gets a real google listing for YOUR work?
Of course you don't!
If you have the skill to write, use it to Build A Better Site.
I use articles for traffic only, and they seem to work well. If I gain a few back links then that is a bonus.
|I use articles for traffic only, and they seem to work well. |
gbdpro, do you have a list of article sites that actually generate traffic that you'd like to share with the rest of us? ;).
It's most unlikely to be the sites that are doing the business - more likely to be quality articles - which would still do better for him on his own site :)
His site isn't an 'article site'. He just places articles to generate more traffic for his site. From what I hear, 'content is king', so his saying that articles generate traffic sounds valid to me. Other than garbage spam, I can't list a site that doesn't get traffic from its articles.
We've experimented with writing fresh articles and posting them on one of the leading article sites (each article was posted on just one major article site each time).
The articles were of better than average quality, and did not duplicate any content on our own sites.
The typical result (per article) was one reasonably strong TBPR 3 or 4 link (from the original article site), one weaker TBPR 2 or 3 link (from a legitimate site that picked up our article) and 50-150 worthless TBPR 0 links (from pure scraper sites).
Do you consider that a result that makes it all worthwhile?
How do articles fare when you publish them ONLY on YOUR site?
"one reasonably strong" has no meaning to me, particulary when based on TBPR, sorry. :)
In our case, the articles were only published on the article syndication site. They were created for marketing purposes only.
It's hard to say whether the 1-2 "real" links we gained from each article cost-justified the effort. The articles only took a few hours to create and submit, so the cost was minimal. But, it isn't clear how much, if any, benefit we are gaining from the 1-2 "real" links.
What was particularly striking to me was the huge number of "junk" links which were generated.
There has been very little, if any, traffic from any of these links, and it's impossible to know how much weight, if any, the SE's are putting on any specific link or type of link.
I agree that the TBPR isn't sufficient to really judge (though all those 0's appear to be a pretty good measure of the value of the junky sites that used the articles).
There is no way to know if the SE's are giving any weight to any of these links, including the article distribution sites. Some of the things the Google rep's have been saying recently suggests they might be downgrading or ignoring these sorts of links, just as they are attempting to downgrade or ignore some other types of links.
But then again, those statements have been rather vague and are clearly self-serving (trying to discourage webmasters from activities that make Google's job harder), so who knows what the true value is?
I would note, however, that we stopped the experiment and are focusing on other marketing efforts at the moment.
Thanks for that; I agree it's still a bit of a gray area, and that's for the 'good' article sites. I've no doubt that the vast majority of article farms (not to mention the scrapers!) have zero value, though I doubt there's any actual damage unless:
1. The submitted article duplicated a self published one (risk of dupe content issues) or
2. The site submitted required (and got) a reciprocal link (risk of bad neighborhood ban. Big risk!).
Article marketing from a sense of 'let's get a bunch of links to us' is already overdone.
However, there is real value as one poster put it of doing research and contacting websites by hand and asking them to post your article. The reason be, that very few people will follow you and do this, meaning your link on that site will hold more value than it would on an all inclusive article directory etc.
I have found huge gains by contacting websites directly, even by phone and asking them to post an article to us, even in return for some article writing for them.
this is really good for SEO isnt it? I want to doit for my site <snip>
i dont know if i should though? It might harm the SEO i dont know
[edited by: engine at 5:21 pm (utc) on Jan. 19, 2007]
[edit reason] See TOS [webmasterworld.com] [/edit]