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What to look for when purchasing links?
F_Rose




msg:3155213
 4:38 pm on Nov 13, 2006 (gmt 0)

We are looking into buying links from sites that are within our niche.

My question is what would count the most as a quality link?

A. Relevancy
B. Page Rank
C. Alexa Ranking

[edited by: F_Rose at 4:38 pm (utc) on Nov. 13, 2006]

 

jakegotmail




msg:3155222
 4:43 pm on Nov 13, 2006 (gmt 0)

I wouldnt look at alexa and PR that much.

I would look more at the relevancy and the title tags and the number of pages. The more relevant the better. The closer the title tag is to your keyword the better. The more pages on the site the more weight that link might carry.

PR and alexa will give you a quick general idea.

topr8




msg:3155223
 4:44 pm on Nov 13, 2006 (gmt 0)

ok, i don't buy links so this is only an opinion but, i'd say

d). the one that doesn't look like it has been purchased

F_Rose




msg:3155230
 4:52 pm on Nov 13, 2006 (gmt 0)

"the one that doesn't look like it has been purchased"

We are purchasing links from Text Link Ads. Could thier be any penalty issues we may get involved in?

jakegotmail




msg:3155231
 4:52 pm on Nov 13, 2006 (gmt 0)

correct top.

links on the middle of the page weight for a lot more vs. side bar nav links.

also if you can put relevant text around your links. write a small 1-2 line sentence.

wildbest




msg:3155234
 4:53 pm on Nov 13, 2006 (gmt 0)

First and foremost, have a look at their robots.txt file (and check on regular base)! Sometimes they would ban crawlers from visiting and indexing certain folders/pages where your link is placed. :)

jakegotmail




msg:3155238
 4:53 pm on Nov 13, 2006 (gmt 0)

imo text link ads are overpriced and do not allow for the best results.

try contacting owners in your niche personally via email. your results will be much better and will allow for greater flexibility.

jakegotmail




msg:3155241
 4:57 pm on Nov 13, 2006 (gmt 0)

WILDBEST-

what is the best way to find that file?

F_Rose




msg:3155244
 4:58 pm on Nov 13, 2006 (gmt 0)

We now have an offer from a site that is very relevant to ours.

Should we consider placing a text link on thier home page or a text link on an inside page that would probably drive us more traffic.

Home page has a page rank 7
Inside page page rank 1

As far as traffic we are better off being listed in a second directory page, what about SEO purposes does it make any difference?

jakegotmail




msg:3155250
 5:07 pm on Nov 13, 2006 (gmt 0)

if you have all of your links only pointing from home pages thats not a good thing. Its best to diversify, collect links from sites on their home page as well as interior pages.

F_Rose




msg:3155258
 5:19 pm on Nov 13, 2006 (gmt 0)

"imo text link ads are overpriced and do not allow for the best results"

Are you saying this from experience?

Could we actually get penalized for using thier service?

[edited by: F_Rose at 5:25 pm (utc) on Nov. 13, 2006]

jakegotmail




msg:3155267
 5:33 pm on Nov 13, 2006 (gmt 0)

i can say from exp the cost is more. not sure about being penalized since we have never used them. I just know that it isn't as flexible as going through the site owner.

goubarev




msg:3155670
 11:16 pm on Nov 13, 2006 (gmt 0)

Just a tiny note on buying site-wide links.
If you do that, make sure check how many pages listed for this site on all main search engines (google, yahoo, msn) with site: command

I also would check link: command on all.
Would strongly recommend against buying, if link: or site: is zero on Yahoo Site Explorer...

jakegotmail




msg:3155673
 11:26 pm on Nov 13, 2006 (gmt 0)

i would say all together don't even buy site wides at all. just asking for trouble.

F_Rose




msg:3155842
 3:25 am on Nov 14, 2006 (gmt 0)

Stay away from purchasing links?

clearvision




msg:3155847
 3:37 am on Nov 14, 2006 (gmt 0)

I buy links....but well selected. I usually look up keywords in my niche, find out the top sites for those keywords and try to get a piece of their traffic by buying links on their sites.

1. If they rank well, search engines must like them and what they are doing with their site.

2. It keeps me in my niche.

3. They are already getting the top ranking I want, so why not get a piece of it now.

I also do the other checking link checking as stated before, but the above formula has worked well for me.

willybfriendly




msg:3155852
 3:39 am on Nov 14, 2006 (gmt 0)

Well, the obvious thing that no one has mentioned is relevant traffic.

In other words, "Will this link provide relevant traffic to my site, and if so, what is that traffic worth?"

If it produces adequate traffic, then any gain in the SERP's is a bonus. Further, an algo change that trashes the SERP's is less of an issue, since the link will still be producing relevant traffic.

WBF

WW_Watcher




msg:3155853
 3:40 am on Nov 14, 2006 (gmt 0)

In a single word,

Traffic

Back to watching
WW_Watcher
edited to add, Willybfriendly beat me to it.

[edited by: WW_Watcher at 3:41 am (utc) on Nov. 14, 2006]

powerstar




msg:3155870
 4:05 am on Nov 14, 2006 (gmt 0)

Well, the obvious thing that no one has mentioned is relevant traffic.
In other words, "Will this link provide relevant traffic to my site, and if so, what is that traffic worth?"

If it was just a perfect world... I will pay double for any that you find

Animated




msg:3155902
 5:26 am on Nov 14, 2006 (gmt 0)

if i buy links from a directory, usually i dont care about PR but a link with high PR is more worth to get, because google would give it more credit to boost up your link popularity

Arizona_Web




msg:3155914
 5:58 am on Nov 14, 2006 (gmt 0)

my humble opinion...

Relevancy is key in all forms of marketing, and it is no different in SEO- the meaning and end result may be different when speaking in SEO tongues, but relevancy is *key* either way. ALSO buying links can sometimes be much less expensive than buying PPC adspace on content networks, and Google sells links on content networks... they just don't give you any ranking pop (that was not a dis on Google, I see nothing wrong with any form of advertising that is profitable for my companies and does not piss of end users)

*Don't* buy crap links, don't buy links if the only gain is SEO related (search engines don't like when people try to fake popularity), don't buy links if you cannot justify their purchase with true marketing intent- to gain exposure and / or traffic. You might be putting yourself at risk.

*Do* buy links if it is a site you would probably advertise on, or if the content is relevant, or the traffic is good.

Just "don't be evil" and you should be OK... unless most of your link portfolio is purchased links. That's just too easy.

Bennie




msg:3155931
 7:14 am on Nov 14, 2006 (gmt 0)

A big factor is the number of links on the page. Remember PR get's divided up by # of links in Google, MSN is a little different.

text link networks
Seriously most link buys via these channels are dull. Often overpriced (due to quality) and too much wasted time sifting through the garbage (even when semi-tailored to your site - they don't try real hard). Also the infantry is often quite limited with too many mouths to feed along the way.

my tip
Find out roughly where the Link Network sites rank and contact stronger sites in the niche. Strong sites rarely rely on Text Link Sales via brokers for revenue (yes there are exceptions).

I am a very paranoid link builder (with good reason) and the fact a search engineer (or compeditor) can see the infantry scares me a little - it's just as easy to avoid it and blaze your own trail cutting out the middle men in the process. However if you have exausted all avenues (as some do) you should find a few good links if your careful.

You want virgin territory no body else is covering or likely to cover (or your playing SEO follow the leader - as many DO).

Do it privately, think + link outside the box.

Another Tip
Look for growing sites that are ontopic that will become authourities given time, these are the best buys. Offer deals for people or simply ask politely.

re: Run of site links
There is nothing wrong with ROS (site wide) links at all. Just be careful that the site's are highly ontopic and offer users of those sites something they'd like to see.

Happy linkage :D

- Ben

[edited by: Bennie at 7:26 am (utc) on Nov. 14, 2006]

wildbest




msg:3155995
 9:30 am on Nov 14, 2006 (gmt 0)

WILDBEST-
what is the best way to find that file?

It's simple:
root or subfolder URL + [/robots.txt]
[google.com...]

Some crooks would even use server side scripts to generate the 'adequate' robots.txt file depending on visitor's user agent. If you visit that website through different proxies, and if you notice any signs of robots.txt file being generated and presented in different ways, don't bother wasting your time and money.

bts111




msg:3156039
 10:34 am on Nov 14, 2006 (gmt 0)

I have purchased many links from TLA and have found the links to be of superior quality if you know what you are doing ;) They also have excellent customer service.

Why don't you build a site that will get you free links. I have a site that has received 4x6's and 1x7 (wiki reference) in the last two weeks. Next months TLA invoice is going to be lower :)

abacuss




msg:3156074
 11:43 am on Nov 14, 2006 (gmt 0)

I would not consider Alexa in any case. It doesnt provide sufficient evidence to believe that is shows any where near to what Google Analytivs provide. Moreover, I also believe that it is a bit biased.Coz it takes its result from its toolbar usage.

Justilien




msg:3156161
 1:38 pm on Nov 14, 2006 (gmt 0)

A quality link, in my opinion, is one with a lot of high-quality backlinks. The more backlinks the site has from college and government sites the better. The more listing a site has in DMOZ and Yahoo directory the better.

It is all about quality signals… Got some trust to share?

irldonalb




msg:3156170
 1:52 pm on Nov 14, 2006 (gmt 0)

IP Address(es)

My client bought one hundred backlinks from a link building company. I spot checked 10 and found three are from the same IP address. That can't be good.

In my opinion, at the lower end of the scale, valuing links on their Page Rank is a bad idea. I'd prefer to have a unique link on a new page rather than a link on a PR2 or PR3 page with ten links.

mrjohncory




msg:3156193
 2:17 pm on Nov 14, 2006 (gmt 0)

I'm looking at a top "text link ads" selling site.

Now I'm looking at a site that they're listing as $15/month for ten links to your site. (lowest price I've seen on the site)

Now I'm looking at a site that is linked-to by that $15/month site.

Now I'm using Google's "link:" operator to see how many text link ads this site bought.

Oop, Google does not show this $15/month site as linking to the site. Google only shows one site linking to the site . . . and that link looks like a legitimate "industry friend" link.

Is this a good method of checking the reliability of link purchasing programs?

SlyOldDog




msg:3156209
 2:26 pm on Nov 14, 2006 (gmt 0)

jakegotmail

If you don't know what robots.txt is why are you dishing out advice?

My first visit to WebmasterWorld for a month and the last one for a while methinks.

SlyOldDog




msg:3156217
 2:36 pm on Nov 14, 2006 (gmt 0)

>>Now I'm using Google's "link:" operator to see how many text link ads this site bought.

>>Is this a good method of checking the reliability of link purchasing programs?

No. Use MSN or Yahoo. Google's command is #*$!

This 97 message thread spans 4 pages: 97 ( [1] 2 3 4 > >
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