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Link building for enterprise
Link building campaign when youre a small company
kristian nissen




msg:3125227
 7:08 am on Oct 18, 2006 (gmt 0)

As part of a seo contract we landed we want to offer a link campaign, the only problem is, the client is a small staffing company and they do not offer anything that bloggers for instance would pick up, they have no content that is worth linking to and they will never get it. I have read a lot about link building and we have done it quite successfully for some of our other projects. Most of the advise offered about link building is focused on link building between bloggers or companies who offer something unique in terms of content or gimmicks. But what if you’re just a regular company with a regular website, who’s goal is to get high ranking within niche keywords? How do you get people to link to you with out having to pay them?

 

starec




msg:3125239
 7:31 am on Oct 18, 2006 (gmt 0)

they have no content that is worth linking to and they will never get it

Kristian, I think you are wrong. Every company is able to produce some content that is interesting for somebody else. Ok, perhaps the bloggers will not link to it, but others may (and will). A staffing company surely can produce some case studies or create some client references page(s). Chances are, some clients will be willing to link there. Is the company a member of some professional association? Then it can explain somewhere how it benefits (and perhaps get it linked). Do they do some non-profit assignment, do they donate to some ngo? Do they do any other good things that may be of interest to someone?

If things are really as you explain them, I would walk away (if I were you). There is really no point for to do SEO for a web with no content.

kristian nissen




msg:3125316
 9:34 am on Oct 18, 2006 (gmt 0)

Sure I understand your point, but their website is nothing but a brochure site, their focus is not on writing content on their site, we did suggest that they start writing about a prime topic, but they do not have the time to do so.

Justilien




msg:3125520
 1:05 pm on Oct 18, 2006 (gmt 0)

Create a great resource for their site. Find something that will solve a user's problem. Then promote that resource for people to link to.

Quick Example:
They are a staffing agency. They could offer HR (Human Resource) advice to small and medium size businesses. This could be in the form of a blog or a FAQ section. Every business is in constant need of HR advice from motivating, hiring, firing, etc.

Your client gets a quality resource that can be used to attract links. The site gets great additional content. Plus, they may even land clients from the resource.

MrStitch




msg:3126126
 7:40 pm on Oct 18, 2006 (gmt 0)

I'd agree with Justilien.

There is a TON of information on the HR topic, so they should have nothing but pure content on their site.

However, I feel that they'll just have to face the facts. If they don't provide the content, then they won't get the rankings. Plain and simple.

If the owner doesn't have time, then they'll have to make time. Even if they could just type something up in an e'mail, and send it to you, to update their site. Charge 'em like $10 to make the monthly content update... or whatever the market bares.

Either way, I don't think anyone here would take on this task knowing full well that the site will sit there, staring blankly into cyberspace, forever. It's a losing battle from the get-go.

Maybe you should communicate with them more. They need to know that they need to contribute to the web in some fashion, to get something back from it.

jimbeetle




msg:3126134
 7:59 pm on Oct 18, 2006 (gmt 0)

Start with DMOZ, Yahoo, local and regional business directories, CoC, convention and visitors' bureau, human resources directories, other established directories such as Joe Ant, etc.

Find a few quality link exchanges, they can be a good kick start.

Ask them about fraternal and social organization memberships, some have links to members' businesses. Have them ask (satisfied) clients if they have resource pages or directories. In short, have them mine any local business and personal contacts they have.

joeking




msg:3128217
 9:47 am on Oct 20, 2006 (gmt 0)

link building campaigns just don't work for all websites - you may have to change your seo campaign now you have had a chance to appraise the customer's website.

Purposeinc




msg:3131365
 5:56 am on Oct 23, 2006 (gmt 0)

This is the same dilemma I faced.

I still have not solved this, but I think I am well on the way.

I have a brick and mortar business and the original website looked pretty much the same as all the other ones in our category. Name, address, hours, services, map etc.

So for the past year I have worked very hard, and put in a ton of hours to create content that is unique with nothing like it found anywhere on the net.

We are just about to begin our link building push.

I have learned from others on this site more experienced than I that the whole reason someone links is because they are interested in what is on the other side of the link.

If nothing else, have them write a from the heart, truth guts and glory about what employers really want from job applicants.

My two and a half cents.

dk

jimbeetle




msg:3132999
 2:08 pm on Oct 24, 2006 (gmt 0)

the whole reason someone links is because they are interested in what is on the other side of the link

If nothing else, have them write a from the heart

Whoa, I think we have a winner!

pshea




msg:3133025
 2:19 pm on Oct 24, 2006 (gmt 0)

A lot of job applicants will have control over websites or myspace accounts. Offer the applicant's incentives to get additional services from the staffing company in exchange for links.

pshea




msg:3133026
 2:20 pm on Oct 24, 2006 (gmt 0)

applicants - not applicant's

I hate when I do that!

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