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Link Development Forum

Avoiding Link Related Penalties
What Criteria to Use When Evaluating a Link Partner?

 2:15 pm on Oct 12, 2006 (gmt 0)

When taking part in a link exchange program, how do you define what is a good site and what is a bad site?

So, what should you look for in a site and what should you look out for?



 8:32 pm on Oct 12, 2006 (gmt 0)

I addressed this same topic a while ago with my site, after I had already launched a link exchange program. I analyzed all my partners, and adjusted my site accordingly....

Dumped people who link to every known website they can get a link from.

Dumped people who link to porn, gambling, or any webring style tag that has the sole intention of boosting the rankings of someone elses site. Example: A small banner at the bottom that says "#3 on CrapSites.com"

Dumped people that had a general website, or grey site, instead my niche field. Granted, I wasn't all tight with this one... just kept it within boundries. The exception is article writing... which aren't link partners anyways.

Try to link with authority sites if possible. You might be selling something, but there are sites out there that have tons of information on the product. Keep these people close.

When making your links with other people, change the description, and make it as long as they will let you. Alter the anchor text occasionaly, but keep it similar or close to your search terms you are marketing. Don't use automated linking programs or services that won't allow you to change things. Some SE's can see this, and dilute the value of your links if every bit of text is the same on every site.

Granted... I'm not perfect, but these are things that I've started doing in the past couple of months, and I'm seeing improvement in both SERPS and traffic.

Hope that helps!


 10:29 pm on Oct 12, 2006 (gmt 0)

Good- no... Great content.

I rarely do reciprocals, but when I do, it is consistently with a site containing great content or at least a relevant vendor with a clean site and good products- and double-plus good if a portion of profits are donated to a charity I support.


 2:41 am on Oct 13, 2006 (gmt 0)

So link exchanges done at the reciprocal level are fairly beneficial? I figured you would need to nest 3 or 4 sites deep, site A links to site B, site B links to site C, etc. Is that an old myth?

Sorry if I'm rehashing old news.


 2:50 am on Oct 13, 2006 (gmt 0)

Make your link exchanges useful to your visitors. If visitors are not clicking your links then why do you even have these links?

If your visitors don't visit your outbound links then I would think a SE bot wants no part of it either?


 5:15 am on Oct 13, 2006 (gmt 0)

The question here is, is it worth it at all.

With all the "kill-em-all" spam filers that Google adds, its almost unsafe to consider reciprocals, because you may never know that you are being penalized from one link. Most filters today will never let you know you are penalized.

So there is a risk involved in exchanging links now.


 7:15 am on Oct 13, 2006 (gmt 0)

1) Only reciprocal link on subject and make sure that people submit to the correct categories (blue widgets, red widgets, other related thingys, etc.)

2) Get a browser with the Google bar installed - check any page you want / are being offered to link from to see if it has PR.

3) Make your links page a directory page and one that users can actually use.

4) With really good sites, suggest reciporcal linking also from a real page.


 10:26 am on Oct 13, 2006 (gmt 0)

I fully agree with SuddenlySara.

I believe that SE's will set the value of links based on real visits also, or even better on CTR. On the other hand, why to loose your time to develop links that will not generate any direct traffic when you can get both ;)


 12:29 pm on Oct 13, 2006 (gmt 0)

I believe that SE's will set the value of links based on real visits also, or even better on CTR.

... unless you share your web server's log with the SEs, how would they do this, technically?

Kind regards,


 1:56 pm on Oct 13, 2006 (gmt 0)

...what about great free application called toobar?


 3:39 pm on Oct 13, 2006 (gmt 0)

When taking part in a link exchange program, how do you define what is a good site and what is a bad site?

Is it just me, or does this seem like a good argument for Not participating in link exchanges at all?


 3:42 pm on Oct 13, 2006 (gmt 0)

...what about great free application called toobar?

And Analytics....

[edited by: JoaoJose at 3:43 pm (utc) on Oct. 13, 2006]


 5:06 pm on Oct 13, 2006 (gmt 0)

I have personally stopped looking at PR and I am looking at sites with great content. When I approach the site owners I try and find a way to get them to link to me within the corpus of the document. If find that if you can get links on normal pages, non-navigational it makes a huge difference!


 5:38 pm on Oct 13, 2006 (gmt 0)

Provide a free service with a link back to you and you will never need to do any link exchanges. Never!


 1:22 am on Oct 14, 2006 (gmt 0)

Or help out the local charities, football teams etc. Get links from them.
Penalties though they are unusual imho.


 6:22 am on Oct 14, 2006 (gmt 0)

Link swapping requests from unwanted sites which automatically adds your site link.
How to protect your site being penalized by SEs? since this is relevant discussion I am posting in this thread

I receive lot of unwanted, or non relevant industry link swapping requests where the requester adds our link before we accept, reject or even take no action. Typically this kind of links remains there for 3 to 10 days. So my concern is Does that non relevant links are crawled during the period by SEs and give any short of low priority to my site and its content as they are linked from non relevant source? I am not talking this in term of PR I am considering this in term of SERPs and TruePR. I am sure this is happening to all of us all the time. Do the Search engines have their smarter algo to detect this kind of unwanted linking sites?

Please share views.


 1:46 am on Oct 15, 2006 (gmt 0)

I'm very fussy.

#1. If it looks like the website is prepped to be converted into a google adsense website I refuse. (navigation stuffed full of search phrases, a paragraph of content on each page of little value, etc.) I don't particularly like directories either. 95% of them are spam in my opinion.

#2 I don't link with anyone using automated linking scripts that look obviously spammy, especially Zues, etc. or ones that pull title tags, and meta description and stuff from the site instead of a human written link.

#3 I don't like sub-category directory style recip links. My links.html page is linked from my home page and every other single page in the footer, it's very prominent, and 1 link away from the home page. A link from my sites are high quality, high PR and high visibility so I expect the same. I don't want be buried deep in a category structure no one will see with little to no page rank. If you have hundreds or thousands of recip links that you need an elaborate directory to sort them all then I'm probably not looking to exchange links with you anyways.

#4 If it's a theme related to my theme I'll consider it, (for exaple wedding websites are related to jewelry websites, but if it's totally different like medications or travel I refuse.

#5 If I see my competitor in their links page, I'll often give them an incentive to remove it... ie my sites are better, I have several of them and better themed.. so you remove them and we can exchange links plus I'll give you $50 or throw in a one-way link from another website ;)


 11:56 pm on Oct 15, 2006 (gmt 0)

From one hand, all of your suggestions are great, and from the other, there are so many sites that get to the top 10 by buying 1000s of irrelevant, cheap links. How is that happening?

Just a thought.


 4:25 am on Oct 16, 2006 (gmt 0)

How is that happening?

Easy. You're comparing apples to oranges.

The topic of this discussion is about evaluating link partners. Purchased links are not reciprocated.


 6:25 pm on Oct 16, 2006 (gmt 0)

How is that happening?

Basically; trickery.

You can trick the SE's for a little while. But come the next google filter tweek, and your gone, gone pretty much forever.

Sound, pertinent and conservative SEO strategies are good for long-term success.


 11:33 pm on Oct 16, 2006 (gmt 0)

google and other engines penalize you for schemes and things like reciprocal links requests when you overdue them, they understand that linkdevelopment is supposed to be natural in nature thats why they penalize when they see too much of one thing, youll take a hit.

SO how would you counteract that... Get links and 3 way exchanges, reciprocals, one ways etc. But dont overdue any of them. It doesnt take alot of any one thing to boost your rakings.

That is why googles engine is so complex it relies upon a AI that looks for all the things a good popular site should have and ranks it. If it sees a site thats lopsided of course you would get penalized.

Best thing to do is study study study, if all else fails dont overdo your new idea.

[edited by: martinibuster at 11:47 pm (utc) on Oct. 16, 2006]
[edit reason] See TOS. [/edit]

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