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Forum: Yahoo Search Marketing Pay Per Click Advertising
Displaying Topics 1 - 40 (117 total) Sorted by: Date-Last-Post, Direction: reverse
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1: new post   Yahoo Postpones Roll Out Of Microsoft's Ad Programs Outside of U.S.
Yahoo Inc. launched its Internet search partnership with Microsoft Corp. in the U.S. last year with the hope that the alliance would reverse a long decline in ad revenue it gets from search requests. [br][br]But the deal so far isn't generating as much ad revenue per search as Yahoo envisioned. [br][br]Revenue guarantees included in Yahoo's contract will force Microsoft to make up for part of any shortfalls through March 2012. Yahoo is further protecting itself by postponing its plan to rely on Microsoft's search ad technology outside the U.S. until the problem is fixed.
Apr 21, 2011
2: new post   Yahoo Search Marketing Adds Network Distribution Attribute
Jan 21, 2010
3: new post   Yahoo Settles Click Fraud Lawsuit
"Without admitting any wrongdoing, Yahoo has agreed to settle the lawsuit and change the way it sells certain ads across its sites."
Oct 15, 2009
4: new post   Yahoo Pilots "My Display" Self Service Display Ads
"Even if you don't have a creative bone in your body, you should be able to build an ad with Yahoo! My Display Ads."
June 22, 2009
5: new post   Differences between AdWords and Yahoo PPC
Members discuss some of the no-so-obvious differences they have discovered between these two major PPC offerings.
June 4, 2009
6: new post   Yahoo's New PPC Targeting Options, Performance Questioned
"Currently we are using 'North American YSM' and should only be getting North American traffic, but if I look through our logs I can see that 29% of the traffic is coming from foreign countries."
Apr 14, 2009
7: new post   Yahoo Launches Ad Products For Better Targeting
"As the economy continues to put pressure on advertising budgets, marketers are looking for increased accountability for every dollar they spend. Yahoo!'s new targeting products significantly improve the ability for search and display advertisers to reach their target audience, providing increased efficiency and accountability,"
Feb 24, 2009
8: new post   Yahoo Adds Video, Images and Custom Links to its PPC Offering
"Rich Ads in Search is currently by invitation only..."
Feb 19, 2009
9: new post   Yahoo Tries to Explain About Account Optimizations
"Unfortunately, we learned that not everyone in the blogosphere understands this new program, which we believe is the result of misinformation more than anything else."
Jan 28, 2009
10: new post   Concerns Raised Again Over Yahoo's Ad Account Editing
Jan 9, 2009
11: new post   Yahoo Launches APT Advertising Platform
"The platform is being implemented by certain members of the Newspaper Consortium. Yahoo! will start to make the platform available to other parties, including advertisers, publishers, networks and agencies, in 2009."
Sept 25, 2008
12: new post   Yahoo PPC Enhances Ad Performance Reports
"I want to let you know about a couple of new features we added today."
July 25, 2008
13: new post   Yahoo and Microsoft Search Marketing Campaign Spend Changing
July 12, 2008
14: new post   Big Changes to Yahoo Sponsored Search TOS
"Yahoo search marketing recently made a major change to their TOS that allows them to access and make changes to your accounts without your prior approval."
June 4, 2008
15: new post   Yahoo's New Click Filter Report
"Click Filter Report to find out how many clicks we're throwing out."
Apr 24, 2008
16: new post   Yahoo Variable Minimum Bids Go Live
Apr 16, 2008
17: new post   Yahoo to Test Search Ad Outsourcing with Google
Apr 9, 2008
18: new post   Yahoo Search Marketing Account Portability
"WebmasterWorld members discuss the issues around YSM account portability, or lack of."
Mar 27, 2008
19: new post   Videos Now in Yahoo PPC Ads Labelled "Partner Results"
Mar 26, 2008
20: new post   Coming soon: Yahoo Minimum Bids - No Longer Fixed at $.10
"Within several weeks, minimum bids for a number of Sponsored Search keywords will no longer be fixed at $.10. Your new minimum bids can be lower or higher than $.10."
Feb 27, 2008
21: new post   Yahoo! Launches Sign-in Seal to Fight Password Theft
"The seal is cookie-based and linked to one computer (not your Yahoo! ID); so you need one for each computer you use. This is available in the US market only."
Feb 10, 2008
22: new post   inventory.overture.com Is Back! Long Live the Inventory!
"Reports of the death of the Overture keyword inventory, it seems, were premature."
Sept 24, 2007
23: new post   Yahoo Traffic Quality Center Launched
"The Traffic Quality Center is an online resource center that provides more visibility into what we're doing to help define, prevent and protect against click fraud, as well as to offer information on other traffic quality initiatives. "
Aug 9, 2007
24: new post   Yahoo! Takes Control of Right Media Today For $700 Million
"The Sunnyvale, Calif.-based company is counting on its nearly $700 million acquisition of Right Media to help sell more Internet ads that rely on graphics and other visuals -- a format expected to become increasingly popular as companies promote brands online instead of television, magazines and newspapers."
July 13, 2007
25: new post   Yahoo Adds SmartAds To Ad Tools
July 2, 2007
26: new post   Terry Semel Out at Yahoo - Jerry Yang Named CEO
Yahoo stock is up and Jerry Yang is back as CEO.
June 18, 2007
27: new post   Yahoo!: Click Charges to be Based on Quality of Traffic
"WebmasterWorld members react to Yahoo's Quality-Based Pricing."
June 5, 2007
28: new post   Yahoo Short Sponsored Search Description Requirement Now Live
"Just want to let everybody know that the short descriptions for ALL new or modified Sponsored Search ads is now live..."
May 18, 2007
29: new post   Yahoo! UK Keyword Suggestion Tool Now Gone?
"Has Yahoo now removed the Overture keyword suggestion tool as well?"
May 3, 2007
30: new post   Yahoo, Comcast Sign Online-Ads Agreement
"Yahoo Inc. plans to sell online-video and display ads for the Web portal of Comcast Corp., the country's largest pay-television provider, under a multiyear partnership announced Monday."
May 2, 2007
31: new post   Yahoo & Viacom in Ad Deal
"Media conglomerate Viacom said Tuesday that it chose Yahoo to provide search advertising for 33 of its Internet sites in a high-profile boost to Yahoo's new Web ad system."
Apr 10, 2007
32: new post   Yahoo Launches Mobile Ad Network & Publisher Services
"The company is offering to help publishers retool their content so it can be accessed through Yahoo oneSearch, Yahoo's mobile search service for consumers. It is also launching a mobile advertising network that will serve syndicated ads beside the publishers' content."
Mar 27, 2007
33: new post   Report: Yahoo's Panama Ad Program Benefits Larger Clients
"Yahoo! Inc.'s new Project Panama advertising program is benefiting its biggest clients by displaying their links more prominently and charging them less for each ad click, according to a report."
Mar 7, 2007
34: new post   Yahoo Panama PPC: Minimum Legacy Bid Now Up To $0.10
"After years of supporting legacy bids that were lower than our current minimum bid requirement of $0.10, we now require all keyword bids to be at least $0.10 for all accounts that have been upgraded to the new search marketing system."
Mar 2, 2007
35: new post   Yahoo's Panama Gaining Traction
"click-through rate on Yahoo's search ads increased 5 percent in the week ending Feb. 11 and 9 percent in the week ending Feb. 18"
Feb 26, 2007
36: new post   Glitch Causes Charges of $42,000 from Yahoo
We hear of some credit card related glitch about once a month on the internet. This time, it is Yahoo with egg on it's programmers faces. However, it is quickly solved with the help of fellow webmasters - and Yahoo tech support.
Feb 21, 2007
37: new post   Yahoo Takes Mobile Phone Advertising in 18 Nations
"The Internet media company has begun offering its brand advertising to reach mobile phone users across markets in Western Europe, South Asia and the Americas, capitalizing on its prowess in supplying Web advertising to computer users."
Feb 13, 2007
38: new post   Yahoo's New Ad Ranking Model Scoring
"How does this work?"
Feb 10, 2007
39: new post   Yahoo's Panama: The Switch Is Flipped on The New Ad System
"Starting around 3 p.m. Pacific time on Monday, a group of Yahoo executives will begin shuttling among three 'war rooms' at the company's search marketing unit here. They will be scrutinizing an array of moving charts and graphs projected on walls and checking with a team of 30 to 40 engineers for any signs of trouble as Yahoo flips the switch on a new search advertising system."
Feb 5, 2007
40: new post   YSM's Overture Keyword Selector Tool (KST): Still Working, But Will Be Replaced
"I wanted to confirm that YSM's public keyword research tool (formerly known as the Overture's Keyword Selector Tool- KST) continues to exist today and will continue to exist until we replace it with an improved product. Unfortunately, the responsiveness of this free tool is diminished due to the volume of hits it receives each day, therefore browsers may time out and error pages may appear but it doesn't mean that this tool has been removed."
Jan 31, 2007
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