|Forum: BingAds (was MSN/Microsoft AdCenter)|
|Displaying Topics 1 - 40 (48 total) Sorted by: Date-Last-Post, Direction: reverse|
|1:|| Microsoft Advertising: Consumer Experience Is Everything|
"Our study identifies that consumers typically follow four multi-screening pathways..."
|Mar 17, 2013|
|2:|| Microsoft adCenter To Introduce Quality Score|
Beginning this spring, advertisers will be able to leverage a new adCenter Quality Score for optimizing campaigns in the Bing+Yahoo search marketplace.[br][br]* Quality Score will be on a 1-10 scale, and be calculated at the keyword level for each match-type being purchased[br][br]* Scores are designed to represent how competitive your keyword is within the marketplace, with three sub-scores for keyword relevance, landing page relevance, and landing page user experience[br][br][br]* Actionable guidance will be provided to optimize and improve your quality score[br][br]* At launch, scores will be visible and exportable from the adCenter Web UI, and accessible through adCenter Reporting and Reporting APIs
|Mar 9, 2011|
|3:|| Is There A Bug In Microsoft adCenter With Ads Suddenly Stopping?|
"My server logs show short bursts of traffic for maybe an hour in the early morning and then not a single impression the rest of the day."
|Oct 29, 2010|
|4:|| Microsoft adCenter Now Powers Paid Search Ads On Bing and Yahoo|
"Advertisers will operate a single account in adCenter to reach Microsoft and Yahoo!'s audience of 163 million searchers in the U.S. and 15 million searchers in Canada."
|Oct 27, 2010|
|5:|| Big adCenter CPC Rate Increases Draw Criticism|
"...We have paused all of our campaigns within AdCenter as they no longer yield a positive ROI..."
|Oct 20, 2010|
|6:|| Excluding Yahoo Partner Sites After The Merger|
The 4th post highlights how to remove the less desirable Yahoo traffic from AdCenter.
|Sept 30, 2010|
|7:|| Adcenter To Test Favicons In Bing Search Ads||Sept 23, 2009|
|8:|| Bing's Search Share Is Up, Are You Advertising To Take Advantage?||June 28, 2009|
|9:|| Microsoft Files Lawsuit for $750,000 in Damages Over Alleged Click Fraud|
"In the suit filed on Monday in a U.S. federal court in Seattle against the three individuals and companies they are believed to control,..."
|June 16, 2009|
|10:|| Microsoft adCenter Gets Upgrades and New Look||Oct 28, 2008|
|11:|| Microsoft adCenter Analytics Beta Updated||Mar 7, 2008|
|12:|| Microsoft Shows Off New Smart Web Ads|
"For example, if a car company wanted to show its logo for 10 seconds in the bottom-right-hand corner of the screen, the computer program would find the 10 seconds in which the logo interferes least with the action in the video."
|Feb 7, 2008|
|13:|| Microsoft AdExcellence Program Goes Into UK (Beta)||Jan 17, 2008|
|14:|| Download adCenter Add-in (Beta) for Excel 2007 For U.S. Customers||Jan 10, 2008|
|15:|| Microsoft adExcellence Accreditation Program||Dec 10, 2007|
|16:|| Microsoft adCenter Add-in Beta for Excel 2007|
"The tool is a keyword research and optimization tool that integrates into Excel 2007"
|Dec 5, 2007|
|17:|| Microsoft AdCenter Gatineau Web Analytics, Beta Test Open To US Only|
"Project Gatineau, Microsoft's new, free web analytics service, is ready for beta testing and the first invitations are now being sent to customers."
|Oct 30, 2007|
|18:|| AdCenter Disallows The Price of "$69.69"|
"I tried to update an ad this morning with the price of the product in the ad. I couldn't list the price, $69.99, because 69 is not allowed."
|Oct 4, 2007|
|19:|| Microsoft adCenter Updates its Trademark Policy||Aug 24, 2007|
|20:|| Microsoft Content Ads Beta Launched in U.S.|
"...Content Ads Beta available to all U.S. customers! On Wednesday, August 29, we will upgrade adCenter to include Microsoft Content Ads."
|Aug 21, 2007|
|21:|| Microsoft Creates Advertiser and Publisher Solutions (APS) Group|
"Microsoft also created the Advertiser and Publisher Solutions (APS) Group. This new business group will be responsible for building Microsoft's monetization engine to serve the advertiser and publisher community."
|Aug 13, 2007|
|22:|| Digg.com Partners With Microsoft|
"Looks like Digg.com chose Microsoft."
|July 26, 2007|
|23:|| MSN AdCenter Now Includes Ask.com|
You can now purchase keywords on Ask.com and their partner sites (iWon etc.) through MSN AdCenter.
|July 17, 2007|
|24:|| AdCenter Releases Click Quality Reports|
MSN AdCenter has released new reporting services, with better information on traffic quality. Included are ad clicks with low or unclear commercial intent; patterns of unusual activity; and clicks that originate from spiders, robots, questionable sources, or test servers
|July 8, 2007|
|25:|| Microsoft adCenter T&Cs Updated To Cover Content Ad Distribution|
"Some of the text in the new T&Cs allows you to participate in current and future adCenter services, such as Content Ads."
|May 3, 2007|
|26:|| Report: Microsoft Eyes Web Ad Firm 24/7 Real Media|
"Microsoft Corp. the world's largest software maker, is a contender to buy Internet advertising firm 24/7 Real Media Inc. for as much as $1 billion, the New York Post reported on Tuesday."
|May 1, 2007|
|27:|| adCenter Upgrade - Temporary Reporting Delay|
"We are pleased to announce the arrival of adCenter 3.7.1. As communicated in advance of the upgrade, reporting will remain out of SLA until around Tuesday May 1st 2007 due to the massive amounts of data that we must process as a result of the upgrade."
|Apr 30, 2007|
|28:|| Microsoft to Buy Health Information Search Engine|
"Microsoft is buying Medstory Inc., a small start-up in Foster City, Calif. Its search software applies artificial intelligence techniques to medical and health information in medical journals, government documents and on the Internet."
|Feb 26, 2007|
|29:|| Microsoft AdCenter Bug Found and Fixed|
Due to a bug, some advertisers were overcharged. Microsoft has fixed the problem and issued refunds to those affected.
|Feb 24, 2007|
|30:|| Microsoft adCenter Content (Beta) Ads Pilot Program Compulsory?|
"I received an email this morning notifying me that my campaign will AUTOMATICALLY go into a Content Ads Pilot Program."
|Jan 18, 2007|
|31:|| Tutorial: Making The Most Out Of AdCenter|
"My team went for a tutorial in London last week on making AdCenter work. I thought the notes that they came back with as to what they found relevent might be of help to people - especially those that suddenly find their ads in limbo, offline or entirely ineffectual."
|Dec 13, 2006|
|32:|| MSN Adcenter Launches New Beta Tools|
"The Microsoft adcenter labs team is launching some new and updated demos."
|Nov 1, 2006|
|33:|| Microsoft to Launch Digital Advertising Solutions|
"At Advertising Week 2006, Microsoft Corp. will announce the worldwide launch of Microsoft Digital Advertising Solutions in a move that combines the company's broad set of global advertising products and services into a unified offering for advertisers. Microsoft Digital Advertising Solutions is designed to connect advertisers with their target audiences across such devices as PCs, Xbox video game systems, Web-enabled mobile phones and personal digital assistants (PDAs)."
|Sept 26, 2006|
|34:|| MSN Behavioural Ad Targetting Now Available|
"Obtain user-behaviour data from the MSN and MS Search networks to find out what people are interested in, then target them with ads on topic to those interests, rather than specific keywords."
|Sept 7, 2006|
|35:|| AdCenter UK Is Now Live||Aug 15, 2006|
|36:|| AdCenter Going Live in the UK this week|
Competition for Google in the UK, but long term it may be other non-web media struggling to keep up with the change from push to pull advertising.
|Aug 13, 2006|
|37:|| MSN adCenter to Receive Overhaul on 8/5|
Center will support Firefox. Significant changes to functionality...Improved Reporting...Improved Price Estimations.
|Aug 3, 2006|
|38:|| adCenter: 3 hours to pause/resume ads?|
"Why is it still taking 3+ hours (on average) to see ads after resuming campaigns and 3 hours after pausing ads before they actually stop appearing and receiving clicks?"
|June 23, 2006|
|39:|| Microsoft adCenter Labs||May 31, 2006|
|40:|| Microsoft Invests in Analytics Firm DeepMetrix|
"Microsoft has not only built adCenter to deliver innovative reporting capabilities, but also announced that it had acquired DeepMetrix Corp..."
|May 5, 2006|