|Forum: Yahoo Search Marketing Pay Per Click Advertising|
|Displaying Topics 1 - 40 (117 total) Sorted by: Date-Last-Post, Direction: forward|
|1:|| Yahoo teams up with overture|
Under economic pressure including layoffs, Yahoo throws in towel to Goto.
|Nov 14, 2001|
|2:|| Kanoodle Goes Google|
Did we say the accolades just keep coming? PayPerClick specialist Kanoodle is now rounding out their results with Google fills.
|Feb 14, 2002|
|3:|| Overture Files Patent Infringement Case|
"[Overtures]...Patent protects various features and innovations relating to bid-for-placement products and Overture´s Pay-For-Performance search technologies including its DirecTraffic Center account management system and tools."
|Apr 5, 2002|
|4:|| MSN Drops some Overture Results|
It seems that listings less than 0.15 are not appearing on MSN.
|Apr 19, 2002|
|5:|| Spot Check By AP Reveals Most Engines Slow to Respond To FTC Requests|
A spot check by the Associated Press is just out as to how the engines are dealing, if at all, to the requests made by the FTC re: Commerical Watch.
|July 15, 2002|
|6:|| Overture Introduces MatchDriver|
"Match Driver is a tool that takes search term misspellings, singular/plural combinations and other variations, and maps them to a primary term"
|Aug 21, 2002|
|7:|| Overture Posts 3Q Results|
Overture Q3 Report.
|Oct 22, 2002|
|8:|| Overture No Longer Showing Bid Prices on Results|
Overture has dropped the bid price from the results pages.
|Nov 4, 2002|
|9:|| Shutting Down Low ROI Campaigns|
You laid your money down, you took your chances, you got burned! When is it time to cut your losses and run?
|Dec 1, 2002|
|10:|| When PPC Does Not Work|
"...200 clickthroughs per week, but the sales aren't coming from the PPC listings. every sale comes from direct request or from normal searches on the major engines."
|Dec 25, 2002|
|11:|| Overture December Search Numbers Updated|
"Since every month we have people asking (myself included) why Overture is still showing old results, I thought I would post that December 2002 results are showing."
|Jan 13, 2003|
|12:|| Pay Per Click in the UK|
General survey of the UK's PPC scene.
|Jan 21, 2003|
|13:|| Overture UK Increases Minimum Bid|
Emails were received today annoucing an increase in the minimum bid price. (This is Overture UK)
|Jan 29, 2003|
|14:|| Overture UK Min Bid Increase|
Overture UK has increased the minimum bid price. (story breaker - extended homepage run)
|Jan 30, 2003|
|15:|| LookSmart Reports Record Fourth Quarter Earnings|
" LookSmart reported fourth quarter 2002 revenue of $31.3 million, a 65 percent increase from the fourth quarter 2001, a 31 percent sequential increase over revenues of $23.8 in the third quarter 2002..."
|Feb 3, 2003|
|16:|| Overture US To Raise Minimum Bid Price|
Unconfirmed reports floating around that Overture US will increase minimum bids to 10 cents. (story breaker - extended homepage run)
|Feb 4, 2003|
|17:|| Overture Q4 Results: Revenue Up 97%|
"Overture reported fourth quarter 2002 revenue of $199.6 million, a 97 percent increase from revenue of $101.2 million in the fourth quarter of 2001, and a 16 percent sequential increase over revenue of $172.7 million in the third quarter of 2002. "
|Feb 7, 2003|
|18:|| Glitch at MSN Drops Looksmart Results|
Apparently random glitches at MSN have resulted in the dropping of Looksmart directory listings at times.
|Feb 7, 2003|
|19:|| Overture Buys Altavista|
Overture is to buy Alta Vista for $140 million.
|Feb 19, 2003|
|20:|| Mamma.com Reaches Profitability|
Intasys Corporation, parent of Mamma.com announced it reached profitability in 2002.
|Mar 14, 2003|
|21:|| Overture's New Product Plans|
Overture's contextual advertising product. (A little late for a home page story, but it's too big a story to skip - even a month later).
|Mar 17, 2003|
|22:|| The Great 1 Cent Grandfathered Overture Giveaway is Over|
After increasing its min bid price to 5 cents a few years ago, Overture graciously grandfathered those first advertisers in at 1 cent. That party is over today. As far as we know, Overture carried the advertisers longer than any other similar system in web history.
|Apr 1, 2003|
|23:|| Overture Signs MSN Korea|
"The deal calls for Overture to provide paid listings through MSN Search Pane and MSN's site in Korea. The Search Pane deal lasts until December 2003; the MSN site deal expires in December 2004."
|Apr 1, 2003|
|24:|| Soundview Thinks MSN & Yahoo Will Go it Alone|
Rumors of a big Overture/MSN deal have been in overdrive for months. The rumor mill cranked out every variation from MSN buying Overture, MSN going exclusively Overture, to MSN severing relations. Noted investment firm Soundview got in on the action today saying that MSN will likely build their own in-house PPC advertising solution. You can count on us to have it first when something official crops up.
|Apr 2, 2003|
|25:|| MS Denies SoundView Sound Bite on Overture|
"Microsoft and MSN are completely committed to our relationship with Overture," said Bob Visse, director of marketing for MSN. "We have no intention of developing our own paid-search platform."
|Apr 3, 2003|
|26:|| Overture Gator Sign Deal||Apr 5, 2003|
|27:|| Overture Signs on With Gator||Apr 5, 2003|
|28:|| Overture March Suggestion Figures Online|
The highly popular Overture Keyword Suggestion utility has been updated with March search figures.
|Apr 12, 2003|
|29:|| Overture Closes Fast Acquisition|
"...it completed its $70 million cash purchase of the Web- search unit of Norway-based Fast Search & Transfer..."
|Apr 22, 2003|
|30:|| Overture To Close for Maintenance for 18 hours on Friday||May 1, 2003|
|31:|| Overture April Search Figures Online|
Overtures April keyword data is online at the Overture keyword suggestion tool.
|May 4, 2003|
|32:|| Overture Gears Up Paid Inclusion via Fast and AV|
"Having completed the acquisitions of both AV and FAST's Web search unit, Overture now offers access to paid inclusion products through partners and resellers. An integrated paid inclusion product will be available directly from Overture in August. "
|May 30, 2003|
|33:|| Overture Content Match|
"Overture have announced they will doing content match (similar to the Google Adwords stufF... "
|July 3, 2003|
|34:|| MSN Extends Deal with Overture||July 8, 2003|
|35:|| Yahoo! to Acquire Overture|
Yahoo! Inc and Overture Services today announced they have signed a definitive agreement under which Yahoo! will acquire Overture.
|July 14, 2003|
|36:|| Overture July Inventory Results are Online||Aug 10, 2003|
|37:|| Overture to Launch Down Under|
"...opened an office in Sydney and appointed former VP of AltaVista Asia Pacific, Mel Bohse, to head up the new Australian business."
|Aug 12, 2003|
|38:|| Bid War Insanity - What To Do?|
"The keywords we are bidding on are not traffic heavy but are very targeted to our services. This war has gotten to a point, where I am bidding $1.00 and the only other bid (our competitor) overbids me with a $1.01 bid! This is totally ridiculous!"
|Aug 14, 2003|
|39:|| Court Orders T-Online To Reinstate Overture|
"Pay-per-click search firm Overture announced today that it has secured a court injunction to get its search results reinstated on T-Online's portal after the ISP dropped them last month."
|Sept 1, 2003|
|40:|| Overture Tests Geo-Targeting||Sept 5, 2003|