homepage Welcome to WebmasterWorld Guest from 54.205.99.71
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / Library
Forum: Yahoo Search Marketing Pay Per Click Advertising
Displaying Topics 1 - 40 (117 total) Sorted by: Date-Last-Post, Direction: forward
#Subjectsort orderDate
1: new post   Yahoo teams up with overture
Under economic pressure including layoffs, Yahoo throws in towel to Goto.
Nov 14, 2001
2: new post   Kanoodle Goes Google
Did we say the accolades just keep coming? PayPerClick specialist Kanoodle is now rounding out their results with Google fills.
Feb 14, 2002
3: new post   Overture Files Patent Infringement Case
"[Overtures]...Patent protects various features and innovations relating to bid-for-placement products and Overture´s Pay-For-Performance search technologies including its DirecTraffic Center account management system and tools."
Apr 5, 2002
4: new post   MSN Drops some Overture Results
It seems that listings less than 0.15 are not appearing on MSN.
Apr 19, 2002
5: new post   Spot Check By AP Reveals Most Engines Slow to Respond To FTC Requests
A spot check by the Associated Press is just out as to how the engines are dealing, if at all, to the requests made by the FTC re: Commerical Watch.
July 15, 2002
6: new post   Overture Introduces MatchDriver
"Match Driver is a tool that takes search term misspellings, singular/plural combinations and other variations, and maps them to a primary term"
Aug 21, 2002
7: new post   Overture Posts 3Q Results
Overture Q3 Report.
Oct 22, 2002
8: new post   Overture No Longer Showing Bid Prices on Results
Overture has dropped the bid price from the results pages.
Nov 4, 2002
9: new post   Shutting Down Low ROI Campaigns
You laid your money down, you took your chances, you got burned! When is it time to cut your losses and run?
Dec 1, 2002
10: new post   When PPC Does Not Work
"...200 clickthroughs per week, but the sales aren't coming from the PPC listings. every sale comes from direct request or from normal searches on the major engines."
Dec 25, 2002
11: new post   Overture December Search Numbers Updated
"Since every month we have people asking (myself included) why Overture is still showing old results, I thought I would post that December 2002 results are showing."
Jan 13, 2003
12: new post   Pay Per Click in the UK
General survey of the UK's PPC scene.
Jan 21, 2003
13: new post   Overture UK Increases Minimum Bid
Emails were received today annoucing an increase in the minimum bid price. (This is Overture UK)
Jan 29, 2003
14: new post   Overture UK Min Bid Increase
Overture UK has increased the minimum bid price. (story breaker - extended homepage run)
Jan 30, 2003
15: new post   LookSmart Reports Record Fourth Quarter Earnings
" LookSmart reported fourth quarter 2002 revenue of $31.3 million, a 65 percent increase from the fourth quarter 2001, a 31 percent sequential increase over revenues of $23.8 in the third quarter 2002..."
Feb 3, 2003
16: new post   Overture US To Raise Minimum Bid Price
Unconfirmed reports floating around that Overture US will increase minimum bids to 10 cents. (story breaker - extended homepage run)
Feb 4, 2003
17: new post   Overture Q4 Results: Revenue Up 97%
"Overture reported fourth quarter 2002 revenue of $199.6 million, a 97 percent increase from revenue of $101.2 million in the fourth quarter of 2001, and a 16 percent sequential increase over revenue of $172.7 million in the third quarter of 2002. "
Feb 7, 2003
18: new post   Glitch at MSN Drops Looksmart Results
Apparently random glitches at MSN have resulted in the dropping of Looksmart directory listings at times.
Feb 7, 2003
19: new post   Overture Buys Altavista
Overture is to buy Alta Vista for $140 million.
Feb 19, 2003
20: new post   Mamma.com Reaches Profitability
Intasys Corporation, parent of Mamma.com announced it reached profitability in 2002.
Mar 14, 2003
21: new post   Overture's New Product Plans
Overture's contextual advertising product. (A little late for a home page story, but it's too big a story to skip - even a month later).
Mar 17, 2003
22: new post   The Great 1 Cent Grandfathered Overture Giveaway is Over
After increasing its min bid price to 5 cents a few years ago, Overture graciously grandfathered those first advertisers in at 1 cent. That party is over today. As far as we know, Overture carried the advertisers longer than any other similar system in web history.
Apr 1, 2003
23: new post   Overture Signs MSN Korea
"The deal calls for Overture to provide paid listings through MSN Search Pane and MSN's site in Korea. The Search Pane deal lasts until December 2003; the MSN site deal expires in December 2004."
Apr 1, 2003
24: new post   Soundview Thinks MSN & Yahoo Will Go it Alone
Rumors of a big Overture/MSN deal have been in overdrive for months. The rumor mill cranked out every variation from MSN buying Overture, MSN going exclusively Overture, to MSN severing relations. Noted investment firm Soundview got in on the action today saying that MSN will likely build their own in-house PPC advertising solution. You can count on us to have it first when something official crops up.
Apr 2, 2003
25: new post   MS Denies SoundView Sound Bite on Overture
"Microsoft and MSN are completely committed to our relationship with Overture," said Bob Visse, director of marketing for MSN. "We have no intention of developing our own paid-search platform."
Apr 3, 2003
26: new post   Overture Gator Sign Deal
Apr 5, 2003
27: new post   Overture Signs on With Gator
Apr 5, 2003
28: new post   Overture March Suggestion Figures Online
The highly popular Overture Keyword Suggestion utility has been updated with March search figures.
Apr 12, 2003
29: new post   Overture Closes Fast Acquisition
"...it completed its $70 million cash purchase of the Web- search unit of Norway-based Fast Search & Transfer..."
Apr 22, 2003
30: new post   Overture To Close for Maintenance for 18 hours on Friday
May 1, 2003
31: new post   Overture April Search Figures Online
Overtures April keyword data is online at the Overture keyword suggestion tool.
May 4, 2003
32: new post   Overture Gears Up Paid Inclusion via Fast and AV
"Having completed the acquisitions of both AV and FAST's Web search unit, Overture now offers access to paid inclusion products through partners and resellers. An integrated paid inclusion product will be available directly from Overture in August. "
May 30, 2003
33: new post   Overture Content Match
"Overture have announced they will doing content match (similar to the Google Adwords stufF... "
July 3, 2003
34: new post   MSN Extends Deal with Overture
July 8, 2003
35: new post   Yahoo! to Acquire Overture
Yahoo! Inc and Overture Services today announced they have signed a definitive agreement under which Yahoo! will acquire Overture.
July 14, 2003
36: new post   Overture July Inventory Results are Online
Aug 10, 2003
37: new post   Overture to Launch Down Under
"...opened an office in Sydney and appointed former VP of AltaVista Asia Pacific, Mel Bohse, to head up the new Australian business."
Aug 12, 2003
38: new post   Bid War Insanity - What To Do?
"The keywords we are bidding on are not traffic heavy but are very targeted to our services. This war has gotten to a point, where I am bidding $1.00 and the only other bid (our competitor) overbids me with a $1.01 bid! This is totally ridiculous!"
Aug 14, 2003
39: new post   Court Orders T-Online To Reinstate Overture
"Pay-per-click search firm Overture announced today that it has secured a court injunction to get its search results reinstated on T-Online's portal after the ISP dropped them last month."
Sept 1, 2003
40: new post   Overture Tests Geo-Targeting
Sept 5, 2003
#Subjectsort orderDate
open in new window=open in new window

   
1 2 3 Next >>
Home / Forums Index / Library
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved