|Forum: Google SEO News and Discussion|
|Displaying Topics 281 - 320 (980 total) Sorted by: Date-Last-Post, Direction: reverse|
|281:|| NY Times Article On Paid Links|
The New York Times has quite an article about white hat and black hat SEO - entitled "The Dirty Little Secrets of Search." [br][br]It seems that all through the holiday season, Penney's website was at the top for all kinds of retail searches, including single keywords like "dresses". Given the amount of competition for all these keywords. something smelled funny to the Times. So they brought in an SEO consultant firm, and they found a large number of backlinks, strewn around thousands of nearly abandoned websites.
|Feb 12, 2011|
|282:|| The Single Best SEO Strategy|
If you were to choose only one SEO strategy as the most recommended, what would be it?[br][br]It is common knowledge that multiple factors play in multiple possible manners to affect SERP, but you are to recommend only one.
|Feb 9, 2011|
|283:|| Big Changes Promised Shortly at Google|
We've been working on this issue for a long time, and made some progress. These efforts started long before the recent spat of news articles. I've personally been working on it for over a year. [br][br]The central issue is that it's very difficult to make changes that sacrifice "on-topic-ness" for "good-ness" that don't make the results in general worse. [br][br]You can expect some big changes here very shortly though.
|Feb 7, 2011|
|284:|| Google Updates and SERP Changes - February 2011|
"WebmasterWorld's monthly SERP monitoring and update thread for February 2011."
|Feb 5, 2011|
|285:|| Creating Your Own Backlinks Helps Ranking In Google|
Last week, a competitor that is normally on page 3 to 4 on Google has started to rank number one or 2 for a highly competitive term.[br][br]When i was evaluating their backlinks, 85% of the 20 links they have are all from blog / low content sites they own. When I say low content I mean one post on a blog with a unique url over 6 months ago. The other 15% are from low quality directories.[br][br]I thought Google was trying to get rid of this type of spam links, not reward them...
|Feb 4, 2011|
|286:|| The Best Way to Tell Google a Page No Longer Exists|
What do you think it's the best way to tell googlebot that a page does not exist anymore.[br][br]Simply delete it and let it 404 until googlebot gets bored and stops trying, or return a 410 code everytime it tries to download it?
|Feb 2, 2011|
|287:|| Making the Most Of The Page Title For SEO|
WebmasterWorld Members discuss latest thinking on page titles for SEO purposes.[br][br]Are you limited to 70 characters, what about page title case, or special characters?
|Jan 31, 2011|
|288:|| Matt Cutts: Google Algorithm Change Launched|
Last week, Google's Matt Cutts was talking about an algorithm change that would try to address low quality content in the SERPs - especially content farms, with a side helping of scraper sites.[br][br]Today Matt announced on Hacker News that a new algo had been pushed live "rank scraper sites or sites with less original content lower". Is that the same thing as content farms?
|Jan 28, 2011|
|289:|| The Google Gospel According to Matt Cutts, Chapter 1:21:2011|
... attention has shifted instead to 'content farms,' which are sites with shallow or low-quality content. In 2010, we launched two major algorithmic changes focused on low-quality sites. Nonetheless, we hear the feedback from the web loud and clear: people are asking for even stronger action on content farms and sites that consist primarily of spammy or low-quality content. We take pride in Google search and strive to make each and every search perfect. The fact is that we're not perfect, and combined with users' skyrocketing expectations of Google, these imperfections get magnified in perception. However, we can and should do better.[br][br]As we've increased both our size and freshness in recent months, we've naturally indexed a lot of good content and some spam as well. To respond to that challenge, we recently launched a redesigned document-level classifier that makes it harder for spammy on-page content to rank highly. The new classifier is better at detecting spam on individual web pages, e.g., repeated spammy words, the sort of phrases you tend to see in junky, automated, self-promoting blog comments. We've also radically improved our ability to detect hacked sites, which were a major source of spam in 2010. And we're evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others' content and sites with low levels of original content. We'll continue to explore ways to reduce spam, including new ways for users to give more explicit feedback about spammy and low-quality sites.
|Jan 21, 2011|
|290:|| Google PR Update 20 Jan 2011|
"WebmasterWorld Members discuss the latest Google Pagerank update."
|Jan 20, 2011|
|291:|| The Effects of Page Load Time On SEO For Google|
"WebmasterWorld Members evaulate the effect of page load time on SEO for Google."
|Jan 20, 2011|
|292:|| Google Updates and SERP Changes - January 2011|
"WebmasterWorld's monthly SERP monitoring and update thread for January 2011."
|Jan 8, 2011|
|293:|| New Year SEO Checklist For Google|
"With the start of each new year I go through my sites and do a few simple maintenance steps. It helps make sure old issues get fixed and helps direct the growth of my sites."
|Jan 6, 2011|
|294:|| Thread of Year Nominee - Google Traffic Throttling and Shaping |
The topic of Google traffic throttling came up a good number of times over the past two years or more. Some doubt that it happens - others are convinced but have trouble breaking through the wall of other's doubt.
Last year I saw the analytics for one site that showed a drop to zero Google traffic every day at around the same time - it stayed at zero until the next day and then it cycled again. I also saw another major enterprise site that only had first page ranking for a specific 4-hour period every day. Both of the cases persisted for many weeks, but both eventually "returned to normal".
Just recently someone else contacted me with the graphs to show something very strange. Three months of nearly level Google traffic (unnaturally level in my experience) followed by a huge spike that lasted 4 hours - I'm talking up 1,000%.
|Dec 31, 2010|
|295:|| Matt Cutts Offers a "Heads-Up" for 2011|
Matt Cutts used a simple tweet to give us a glimpse into the Google search team's 2011 focus. Now the community takes up those two simple sentences and the specifics of what it might mean. [br][br]"Google will more at cloaking in Q1 2011. Not just page content matters; avoid different headers/redirects to Googlebot instead of users."
|Dec 28, 2010|
|296:|| What is the smallest thing you have done that has made a ranking difference?|
Members discuss small changes that made a big difference for ranking. The discussion is almost becoming a spontaneous "end of year" list.
|Dec 23, 2010|
|297:|| Google Adds "Hacked Site" Notices to SERPs|
"...they announced a new notice - for the hacked or compromised site, even if they did not discover malware."
|Dec 18, 2010|
|298:|| Comma as URL Word Separator - What's G think?|
Seeing more and more urls with commas in them.
|Dec 15, 2010|
|299:|| Accurately Interpreting Search Results: It's Not The Same For You, Me, or the Search Engines|
"Then again, does it matter?... ...Google thinks it can use the volume of internet searches to tell us how much flu there is before the medical authorities know themselves."
|Dec 15, 2010|
|300:|| For Mega-Site SEO, Structure is King - not Content|
"With mega SEO it's about making small strides over time that grouped together have a really big impact," according to Derrick Wheeler, SEO for Microsoft.
|Dec 4, 2010|
|301:|| Google Updates and SERP Changes - December 2010|
"WebmasterWorld's monthly SERP monitoring and update thread for December 2010."
|Dec 4, 2010|
|302:|| How Search Engines Google and Bing Handle A Domain Name Change|
"WebmasterWorld Members discuss a recent domain name changeover from old to new. Bing and Google scrutinized."
|Dec 3, 2010|
|303:|| Google Responds to New York Times Article on Rankings|
Google says sentiment analysis is useless for search: "Google has a world-class sentiment analysis system (Large-Scale Sentiment Analysis for News and Blogs). But if we demoted web pages that have negative comments against them, you might not be able to find information about many elected officials, not to mention a lot of important but controversial concepts. So far we have not found an effective way to significantly improve search using sentiment analysis. "
|Dec 2, 2010|
|304:|| Google Confirms - Social Media Signals Are Used in Some Search Results|
Danny Sullivan has published an excellent article and he's not just editorializing. He interviewed the two predominant search engines about their use of social media signals.
|Dec 1, 2010|
|305:|| Relying on Traffic From A Single Source, Such As Google, May Hurt Your Business|
"WebmasterWorld Members discuss the issue of sites and businesses being hit by a search engine penalty and traffic nosediving. This is not new, and relying on a single source of traffic, such as Google, is a risk that some businesses continue to take. Isn't it time to review all traffic sources?"
|Nov 30, 2010|
|306:|| How to Use Google Instant Previews to Drive More Traffic|
"WebmasterWorld Members discuss what impact Google instant previews will have on traffic, who will benefit, and how we can all benefit from it."
|Nov 23, 2010|
|307:|| Google Hotpot: Local Recommendations In Google Places|
"With Hotpot, we're making local search results for places on Google more personal, relevant and trustworthy."
|Nov 16, 2010|
|308:|| Google Updates and SERP Changes - November 2010|
"WebmasterWorld's monthly SERP monitoring and update thread for November 2010."
|Nov 6, 2010|
|309:|| The Future of SEO in a Big Brand, Google-Only World|
"...what once seemed like a limitless world to me for marketing my ideas now seems like the most narrow..."
|Nov 5, 2010|
|310:|| Google Supports Rich Snippets For Ecommerce Sites|
"In time for the holiday season, we now support rich snippets for shopping (e-commerce) sites."
|Nov 3, 2010|
|311:|| Google Now Showing Brands, Stores, Types In SERPs|
"Now I'm seeing Stores and Types in the related searches area just below the given query."
|Nov 1, 2010|
|312:|| Success In Google Without Link Building|
"WebmasterWorld Members discuss success in Google SERPs without specific link building activity."
|Oct 28, 2010|
|313:|| Google Place Search - Maps now above right hand Adwords column|
The experimental phase was spotted back in August. Now it is a full scale rollout that Google is calling "Place Search"
|Oct 27, 2010|
|314:|| Google and Traffic Shaping- is there a hidden method to the quality madness?|
Using a multivariate dataset, across a range of different keyphrases, user intents and user types, Google exposed our site in marginal but significant ways (putting us up one place, dropping Universal search, above or below shopping results, etc). They did this with (at least) four separate sets.
|Oct 27, 2010|
|315:|| Wonder why your blog posts are not indexing these two days?|
Google is having trouble with blog posts, including Blogger and Wordpress sites, and they are looking into the issues.
|Oct 23, 2010|
|316:|| Google Wants More People Logged In|
"We are quite convinced that produces a better search result for people who choose to give us that information..."
|Oct 16, 2010|
|317:|| Google Search Share Goes Up in September - Comscore Data|
"Contrary to many predictions and concerns, according to Comscore's new data, Google gained search share in September."
|Oct 15, 2010|
|318:|| Invasion of New Chinese Sites In SERPs 2-8|
"I am just shocked at how they have infiltrated google top 10 serps so masterfully."
|Oct 13, 2010|
|319:|| Middle of the title tag gets a bigger boost than the beginning?|
I always tried to make sure the first word in the title tag was exactly the term(s) I was targeting. Now it seems like putting your exact target phrase as the first words in your title tag is some kind of OOP [over-optimization penalty].
|Oct 10, 2010|
|320:|| SEO is from Mars, SMM is from Venus|
The emergence of Social Media Marketing (SMM) has created something of a split in the SEO community. Many old time technical SEO people wish that Twitter would just go way - they don't want to mess around with that soft, schmoozy social media thing.
|Oct 9, 2010|