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Displaying Topics 241 - 280 (9812 total) Sorted by: Forum, Direction: reverse
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241: new post   Yahoo Tries to Explain About Account Optimizations
"Unfortunately, we learned that not everyone in the blogosphere understands this new program, which we believe is the result of misinformation more than anything else."
Yahoo Search Marketing Pay Per Click AdvertisingJan 28, 2009
242: new post   Concerns Raised Again Over Yahoo's Ad Account Editing
Yahoo Search Marketing Pay Per Click AdvertisingJan 9, 2009
243: new post   Yahoo Launches APT Advertising Platform
"The platform is being implemented by certain members of the Newspaper Consortium. Yahoo! will start to make the platform available to other parties, including advertisers, publishers, networks and agencies, in 2009."
Yahoo Search Marketing Pay Per Click AdvertisingSept 25, 2008
244: new post   Yahoo PPC Enhances Ad Performance Reports
"I want to let you know about a couple of new features we added today."
Yahoo Search Marketing Pay Per Click AdvertisingJuly 25, 2008
245: new post   Yahoo and Microsoft Search Marketing Campaign Spend Changing
Yahoo Search Marketing Pay Per Click AdvertisingJuly 12, 2008
246: new post   Big Changes to Yahoo Sponsored Search TOS
"Yahoo search marketing recently made a major change to their TOS that allows them to access and make changes to your accounts without your prior approval."
Yahoo Search Marketing Pay Per Click AdvertisingJune 4, 2008
247: new post   Yahoo's New Click Filter Report
"Click Filter Report to find out how many clicks we're throwing out."
Yahoo Search Marketing Pay Per Click AdvertisingApr 24, 2008
248: new post   Yahoo Variable Minimum Bids Go Live
Yahoo Search Marketing Pay Per Click AdvertisingApr 16, 2008
249: new post   Yahoo to Test Search Ad Outsourcing with Google
Yahoo Search Marketing Pay Per Click AdvertisingApr 9, 2008
250: new post   Yahoo Search Marketing Account Portability
"WebmasterWorld members discuss the issues around YSM account portability, or lack of."
Yahoo Search Marketing Pay Per Click AdvertisingMar 27, 2008
251: new post   Videos Now in Yahoo PPC Ads Labelled "Partner Results"
Yahoo Search Marketing Pay Per Click AdvertisingMar 26, 2008
252: new post   Coming soon: Yahoo Minimum Bids - No Longer Fixed at $.10
"Within several weeks, minimum bids for a number of Sponsored Search keywords will no longer be fixed at $.10. Your new minimum bids can be lower or higher than $.10."
Yahoo Search Marketing Pay Per Click AdvertisingFeb 27, 2008
253: new post   Yahoo! Launches Sign-in Seal to Fight Password Theft
"The seal is cookie-based and linked to one computer (not your Yahoo! ID); so you need one for each computer you use. This is available in the US market only."
Yahoo Search Marketing Pay Per Click AdvertisingFeb 10, 2008
254: new post   inventory.overture.com Is Back! Long Live the Inventory!
"Reports of the death of the Overture keyword inventory, it seems, were premature."
Yahoo Search Marketing Pay Per Click AdvertisingSept 24, 2007
255: new post   Yahoo Traffic Quality Center Launched
"The Traffic Quality Center is an online resource center that provides more visibility into what we're doing to help define, prevent and protect against click fraud, as well as to offer information on other traffic quality initiatives. "
Yahoo Search Marketing Pay Per Click AdvertisingAug 9, 2007
256: new post   Yahoo! Takes Control of Right Media Today For $700 Million
"The Sunnyvale, Calif.-based company is counting on its nearly $700 million acquisition of Right Media to help sell more Internet ads that rely on graphics and other visuals -- a format expected to become increasingly popular as companies promote brands online instead of television, magazines and newspapers."
Yahoo Search Marketing Pay Per Click AdvertisingJuly 13, 2007
257: new post   Yahoo Adds SmartAds To Ad Tools
Yahoo Search Marketing Pay Per Click AdvertisingJuly 2, 2007
258: new post   Terry Semel Out at Yahoo - Jerry Yang Named CEO
Yahoo stock is up and Jerry Yang is back as CEO.
Yahoo Search Marketing Pay Per Click AdvertisingJune 18, 2007
259: new post   Yahoo!: Click Charges to be Based on Quality of Traffic
"WebmasterWorld members react to Yahoo's Quality-Based Pricing."
Yahoo Search Marketing Pay Per Click AdvertisingJune 5, 2007
260: new post   Yahoo Short Sponsored Search Description Requirement Now Live
"Just want to let everybody know that the short descriptions for ALL new or modified Sponsored Search ads is now live..."
Yahoo Search Marketing Pay Per Click AdvertisingMay 18, 2007
261: new post   Yahoo! UK Keyword Suggestion Tool Now Gone?
"Has Yahoo now removed the Overture keyword suggestion tool as well?"
Yahoo Search Marketing Pay Per Click AdvertisingMay 3, 2007
262: new post   Yahoo, Comcast Sign Online-Ads Agreement
"Yahoo Inc. plans to sell online-video and display ads for the Web portal of Comcast Corp., the country's largest pay-television provider, under a multiyear partnership announced Monday."
Yahoo Search Marketing Pay Per Click AdvertisingMay 2, 2007
263: new post   Yahoo & Viacom in Ad Deal
"Media conglomerate Viacom said Tuesday that it chose Yahoo to provide search advertising for 33 of its Internet sites in a high-profile boost to Yahoo's new Web ad system."
Yahoo Search Marketing Pay Per Click AdvertisingApr 10, 2007
264: new post   Yahoo Launches Mobile Ad Network & Publisher Services
"The company is offering to help publishers retool their content so it can be accessed through Yahoo oneSearch, Yahoo's mobile search service for consumers. It is also launching a mobile advertising network that will serve syndicated ads beside the publishers' content."
Yahoo Search Marketing Pay Per Click AdvertisingMar 27, 2007
265: new post   Report: Yahoo's Panama Ad Program Benefits Larger Clients
"Yahoo! Inc.'s new Project Panama advertising program is benefiting its biggest clients by displaying their links more prominently and charging them less for each ad click, according to a report."
Yahoo Search Marketing Pay Per Click AdvertisingMar 7, 2007
266: new post   Yahoo Panama PPC: Minimum Legacy Bid Now Up To $0.10
"After years of supporting legacy bids that were lower than our current minimum bid requirement of $0.10, we now require all keyword bids to be at least $0.10 for all accounts that have been upgraded to the new search marketing system."
Yahoo Search Marketing Pay Per Click AdvertisingMar 2, 2007
267: new post   Yahoo's Panama Gaining Traction
"click-through rate on Yahoo's search ads increased 5 percent in the week ending Feb. 11 and 9 percent in the week ending Feb. 18"
Yahoo Search Marketing Pay Per Click AdvertisingFeb 26, 2007
268: new post   Glitch Causes Charges of $42,000 from Yahoo
We hear of some credit card related glitch about once a month on the internet. This time, it is Yahoo with egg on it's programmers faces. However, it is quickly solved with the help of fellow webmasters - and Yahoo tech support.
Yahoo Search Marketing Pay Per Click AdvertisingFeb 21, 2007
269: new post   Yahoo Takes Mobile Phone Advertising in 18 Nations
"The Internet media company has begun offering its brand advertising to reach mobile phone users across markets in Western Europe, South Asia and the Americas, capitalizing on its prowess in supplying Web advertising to computer users."
Yahoo Search Marketing Pay Per Click AdvertisingFeb 13, 2007
270: new post   Yahoo Reports Slowing Ad Sales
"Yahoo Inc. warned Tuesday that slowing ad growth will depress its third-quarter results, marking the Internet company's latest letdown."
Yahoo Search Marketing Pay Per Click AdvertisingSept 20, 2006
271: new post   Yahoo Panama Release Delayed
"The company also announced during a conference call with analysts that long-awaited improvements to its search technology, which were expected to be rolled out at the end of the summer, will now be delayed until the fourth quarter. The stock nosedived after hours on the news. "
Yahoo Search Marketing Pay Per Click AdvertisingJuly 19, 2006
272: new post   Yahoo Settles Click Fraud Suit
"The agreement, given preliminary approval Wednesday by U.S. District Judge Christina Snyder in Los Angeles, doesn't limit Yahoo's liability..."
Yahoo Search Marketing Pay Per Click AdvertisingJune 29, 2006
273: new post   Offline keywords turned back on by Yahoo!
"Upshot: unless you delete these terms from your account, Yahoo is going to turn them back on, likely without your knowledge."
Yahoo Search Marketing Pay Per Click AdvertisingMay 19, 2006
274: new post   Yahoo! Releases Panama API Update Today - Launch Date Announced on 17th
"Yahoo's technology for setting ad positions will use a quality score that incorporates a "big basket of measures," including bid price and the rate at which consumers click on ads, said Tim Cadogan, "
Yahoo Search Marketing Pay Per Click AdvertisingMay 8, 2006
275: new post   Class Action Suit Filed Against YSM
From the lawsuit: "Not only have Defendants turned a blind eye to abuse of their [pay-per-click] advertising system, but Defendants knowingly have manipulated that system for their own benefit, by increasing the volume of improper advertising displays during financial reporting periods when Defendants were at risk of failing to meet investor expectations."
Yahoo Search Marketing Pay Per Click AdvertisingMay 3, 2006
276: new post   Yahoo to Change PPC Algorithm
"Codenamed 'Project Panama,' Yahoo's new model will be similar to that of Google (nasdaq: GOOG - news - people ), which ranks search-engine ads by both the amount advertisers pay for keywords and the relevance of the ad."
Yahoo Search Marketing Pay Per Click AdvertisingApr 7, 2006
277: new post   Updated Yahoo! trademark TM bidding policies
Yahoo Search Marketing Pay Per Click AdvertisingFeb 24, 2006
278: new post   Yahoo / Overture View Bids Tool Errors
The famous view bid utility from Yahoo / Overture appears to be suffering errors at the moment. Some have suggested that this could be the end for the proud system that helped build the Goto - Overture - Yahoo PPC empire.
Yahoo Search Marketing Pay Per Click AdvertisingJan 27, 2006
279: new post   Yahoo / Overture View Bids Tool Errors
The most famous search engine keyword suggestion utility appears to be suffering errors at the moment. Some have suggested that this could be the end for the proud tool that build the Goto - Overture - Yahoo PPC empire.
Yahoo Search Marketing Pay Per Click AdvertisingJan 27, 2006
280: new post   Yahoo Changing PPC Ad Layout
"Yahoo just announced a new layout for ads in their SERPs."
Yahoo Search Marketing Pay Per Click AdvertisingDec 16, 2005
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