|Forum: Google SEO News and Discussion|
|Displaying Topics 441 - 480 (1160 total) Sorted by: Date-Last-Post, Direction: reverse|
|441:|| Ten Things We Can Learn About Google SEO - From Angry Birds|
I just read an article by Daniel Rasmus on Macworld called 10 things that CIOs can learn from Angry Birds, and it struck me that even though most of us don't really think of our job as being a CIO, the article's ten points were excellent about achieving success with Google.
|Apr 6, 2011|
|442:|| Google Updates and SERP Changes - April 2011|
WebmasterWorld's monthly SERP monitoring and update thread for April 2011.
|Apr 3, 2011|
|443:|| Google Rolls Out the +1 Button - parallels the Facebook "Like"|
Today Google began rolling out their next foray into social recommendations. Google calls it +1, as they explain "the digital shorthand for "this is pretty cool.'"[br][br]To recommend something, you click the +1 button on an organic result or ad you find useful. These +1's will then start appearing in Google search results for others in your social network when they are signed in. Future plans include +1 buttons for websites, too.
|Mar 30, 2011|
|444:|| How Should I Link Build Now?|
There seems to be a great deal of chatter about the devaluing of links on your basic syndication channels (article networks) after the Panda Update.[br][br]WebmasterWorld Members discuss ideas on how to build links that would stand the test of time.
|Mar 29, 2011|
|445:|| The Downside to Using Noindex|
WebmasterWorld Members discuss the downsides of switching to using noindex.
|Mar 23, 2011|
|446:|| After the Google Panda Update,What Improvements Have You Seen?|
WebmasterWorld members discuss the status of the Panda update at Google.
|Mar 18, 2011|
|447:|| Does Google Whitelist Certain Websites?|
Webmasters have long wondered if Google maintains a whitelist that protects certain domains from penalties. As reported on SERoundtable, Google issued a statement to clarify the question. [br][br]Their answer denies anything like a "get out of jail free" card, but it explains what they call "exception lists" or "exception logs."[br][br]
|Mar 17, 2011|
|448:|| Google Adds Block Domain To Search|
"Once you click the link to 'Block all example.com results' you'll get a confirmation message, as well as the option to undo your choice. You'll see the link whether or not you're signed in, but the domains you block are connected with your Google Account, so you'll need to sign in before you can confirm a block.[br][br]Now when you click a result and then return to Google, you'll find a new link next to 'Cached' that reads 'Block all example.com results.'[br][br]Once you've blocked a domain, you won't see it in your future search results. (Side note: Sometimes you may have to search on a new term, rather than simply refreshing your browser, before you'll notice the domain has been successfully removed.) The next time you're searching and a blocked page would have appeared, you'll see a message telling you results have been blocked, making it easy to manage your personal list of blocked sites. This message will appear at the top or bottom of the results page depending on the relevance of the blocked pages."
|Mar 11, 2011|
|449:|| Google Updates and SERP Changes - March 2011|
WebmasterWorld's monthly SERP monitoring and update thread for March 2011.
|Mar 8, 2011|
|450:|| Matt Cutts and Amit Singhal Share Insider Detail on Panda Update|
Wired Magazine interviewed both Matt Cutts and Amit Singhal and in the process got some helpful insight into the Farm Update. Some of the speculation we've had at WebmasterWorld is confirmed.[br][br]The process of creating this update used input from human quality raters. They were asked questions like: "Would you be comfortable giving this site your credit card? Would you be comfortable giving medicine prescribed by this site to your kids? Does this site have excessive ads?"[br][br]Then the formal algorithm was developed and back-checked against the human input.[br][br]
|Mar 3, 2011|
|451:|| Google Is Working on an Algo Fix For Major Problems With Update|
Here's official news that many sites have been waiting to hear. Google fellow Amit Singal is quoted in Wired: [br][br]"We deeply care about the people who are generating high-quality content sites, which are the key to a healthy web ecosystem," Singhal said. [br][br]"Therefore any time a good site gets a lower ranking or falsely gets caught by our algorithm - and that does happen once in a while even though all of our testing shows this change was very accurate - we make a note of it and go back the next day to work harder to bring it closer to 100 percent." [br][br]"That's exactly what we are going to do, and our engineers are working as we speak building a new layer on top of this algorithm to make it even more accurate than it is."
|Mar 2, 2011|
|452:|| Google Pressures Yelp Over Reviews|
"We are unhappy with the way Google uses our users' review on its Places page. However, there is no solution to the problem. [b]Google's position is that we can take ourselves out of its search index if we don't want them to use our reviews on Places[/b]. But that is not an option for us, and other sites like us, such as TripAdvisor, as we get a large volume of our traffic via Google search... We just don't get any value out of our reviews appearing on Google places and haven't been given an option other than to remove ourselves from search, how to improve this situation."
|Mar 2, 2011|
|453:|| CNN: Growing Backlash to (MFA) Content Farm Update|
CNN: "Google made one of the biggest changes ever to its search results this week, which immediately had a noticeable effect on many Web properties that rely on the world's biggest search engine to drive traffic to their sites. Comments from site operators lit up on the WebmasterWorld.com forum starting on Wednesday. Many webmasters complained that traffic to their sites dropped dramatically overnight, and others expressed concern that they can't adapt quickly enough to Google's changes to its algorithm."
|Feb 26, 2011|
|454:|| Google Goes After AdSense Farms With Update|
"Google said Thursday that it had made a major change to its algorithm in an effort to improve the rankings of high-quality Web sites in its search results, and to reduce the visibility of low-quality sites. While the company did not say so explicitly, the change appears to be directed in part at so-called content farms like eHow and Answerbag, which generate articles based on popular search queries so they will rise to the top of the rankings and attract clicks."
|Feb 25, 2011|
|455:|| Google Announces Major Algorithm Change|
From Google's announcement: "In the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what's going on. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful."
According to Danny Sullivan's recent interview: "Officially, Google isn't saying the algorithm change is targeting content farms. The company specifically declined to confirm that, when I asked. However, Matt Cutts — who heads Google's spam fighting team — told me, 'I think people will get the idea of the types of sites we're talking about.'"
|Feb 25, 2011|
|456:|| Making A Site Mobile and Search Friendly|
We've noticed a rise in the number of questions from webmasters about how best to structure a website for mobile phones and how websites can best interact with Googlebot-Mobile. In this post we'll explain the current situation and give you specific recommendations you can implement now.
|Feb 22, 2011|
|457:|| Google Changing Page Titles and Descriptions|
Does anyone have a good reason why Google couldn't just leave my home page title and description alone when I put noodp on the page?[br][br]I personally can't think of one. I can understand wanting to let their users know what the site has, but there's NO WAY they know the other titles and descriptions on the SERP pages better than I know them for my niche, and there's NO WAY they know what stands out on that page or results better than I do, so why do they need to mess with my home page title and description, especially when the page contains a noodp robots tag?[br][br]I don't mind if they want to convert ALL CAPS to First Letter Only or truncate it when it's too long, but I wish they would not change the text when I indicate I don't want it changed by using a meta robots noodp tag.
|Feb 18, 2011|
|458:|| Google Social Search Integration: Get Ready For Search Marketing Optimization|
First, social search results will now be mixed throughout your results based on their relevance (in the past they only appeared at the bottom)[br][br]Second, we've made Social Search more comprehensive by adding notes for links people have shared on Twitter and other sites.[br][br]Third, we've added a new option to connect accounts privately in your Google Account. (After all, you may not want everyone to know you're @spongebobsuperfan on Twitter.)
|Feb 17, 2011|
|459:|| Bing Results More Successful than Google?: Hitwise Study Says Yes|
More interesting to me is their data on "success rate". Here there is no month-over-month change for any of them. However, the baseline shows a major difference. Success rates on Bing are measured at 81.5% and at Google, 65.6%[br][br]One reason for this is probably the definition of success. The detail isn't made very clear, but it does involve visiting another website. As we've been observing for quite a while, Google SERPs contain a lot of information on their own, and the user often doesn't need to visit another website to have found what they were looking for.
|Feb 17, 2011|
|460:|| New Chrome Extension to Report Low Quality AdSense Sites|
Google introduces a Chrome Extension for users to report low quality sites, (such as MFACF's: Made For AdSense Content Farms)[br][br]We've been exploring different algorithms to detect content farms, which are sites with shallow or low-quality content. One of the signals we're exploring is explicit feedback from users.[br][br]To that end, today we're launching an early, experimental Chrome extension so people can block sites from their web search results. If installed, the extension also sends blocked site information to Google, and we will study the resulting feedback and explore using it as a potential ranking signal for our search results.
|Feb 15, 2011|
|461:|| NY Times Article On Paid Links|
The New York Times has quite an article about white hat and black hat SEO - entitled "The Dirty Little Secrets of Search." [br][br]It seems that all through the holiday season, Penney's website was at the top for all kinds of retail searches, including single keywords like "dresses". Given the amount of competition for all these keywords. something smelled funny to the Times. So they brought in an SEO consultant firm, and they found a large number of backlinks, strewn around thousands of nearly abandoned websites.
|Feb 12, 2011|
|462:|| The Single Best SEO Strategy|
If you were to choose only one SEO strategy as the most recommended, what would be it?[br][br]It is common knowledge that multiple factors play in multiple possible manners to affect SERP, but you are to recommend only one.
|Feb 9, 2011|
|463:|| Big Changes Promised Shortly at Google|
We've been working on this issue for a long time, and made some progress. These efforts started long before the recent spat of news articles. I've personally been working on it for over a year. [br][br]The central issue is that it's very difficult to make changes that sacrifice "on-topic-ness" for "good-ness" that don't make the results in general worse. [br][br]You can expect some big changes here very shortly though.
|Feb 7, 2011|
|464:|| Google Updates and SERP Changes - February 2011|
"WebmasterWorld's monthly SERP monitoring and update thread for February 2011."
|Feb 5, 2011|
|465:|| Creating Your Own Backlinks Helps Ranking In Google|
Last week, a competitor that is normally on page 3 to 4 on Google has started to rank number one or 2 for a highly competitive term.[br][br]When i was evaluating their backlinks, 85% of the 20 links they have are all from blog / low content sites they own. When I say low content I mean one post on a blog with a unique url over 6 months ago. The other 15% are from low quality directories.[br][br]I thought Google was trying to get rid of this type of spam links, not reward them...
|Feb 4, 2011|
|466:|| The Best Way to Tell Google a Page No Longer Exists|
What do you think it's the best way to tell googlebot that a page does not exist anymore.[br][br]Simply delete it and let it 404 until googlebot gets bored and stops trying, or return a 410 code everytime it tries to download it?
|Feb 2, 2011|
|467:|| Making the Most Of The Page Title For SEO|
WebmasterWorld Members discuss latest thinking on page titles for SEO purposes.[br][br]Are you limited to 70 characters, what about page title case, or special characters?
|Jan 31, 2011|
|468:|| Matt Cutts: Google Algorithm Change Launched|
Last week, Google's Matt Cutts was talking about an algorithm change that would try to address low quality content in the SERPs - especially content farms, with a side helping of scraper sites.[br][br]Today Matt announced on Hacker News that a new algo had been pushed live "rank scraper sites or sites with less original content lower". Is that the same thing as content farms?
|Jan 28, 2011|
|469:|| The Google Gospel According to Matt Cutts, Chapter 1:21:2011|
... attention has shifted instead to 'content farms,' which are sites with shallow or low-quality content. In 2010, we launched two major algorithmic changes focused on low-quality sites. Nonetheless, we hear the feedback from the web loud and clear: people are asking for even stronger action on content farms and sites that consist primarily of spammy or low-quality content. We take pride in Google search and strive to make each and every search perfect. The fact is that we're not perfect, and combined with users' skyrocketing expectations of Google, these imperfections get magnified in perception. However, we can and should do better.[br][br]As we've increased both our size and freshness in recent months, we've naturally indexed a lot of good content and some spam as well. To respond to that challenge, we recently launched a redesigned document-level classifier that makes it harder for spammy on-page content to rank highly. The new classifier is better at detecting spam on individual web pages, e.g., repeated spammy words, the sort of phrases you tend to see in junky, automated, self-promoting blog comments. We've also radically improved our ability to detect hacked sites, which were a major source of spam in 2010. And we're evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others' content and sites with low levels of original content. We'll continue to explore ways to reduce spam, including new ways for users to give more explicit feedback about spammy and low-quality sites.
|Jan 21, 2011|
|470:|| Google PR Update 20 Jan 2011|
"WebmasterWorld Members discuss the latest Google Pagerank update."
|Jan 20, 2011|
|471:|| The Effects of Page Load Time On SEO For Google|
"WebmasterWorld Members evaulate the effect of page load time on SEO for Google."
|Jan 20, 2011|
|472:|| Google Updates and SERP Changes - January 2011|
"WebmasterWorld's monthly SERP monitoring and update thread for January 2011."
|Jan 8, 2011|
|473:|| New Year SEO Checklist For Google|
"With the start of each new year I go through my sites and do a few simple maintenance steps. It helps make sure old issues get fixed and helps direct the growth of my sites."
|Jan 6, 2011|
|474:|| Thread of Year Nominee - Google Traffic Throttling and Shaping |
The topic of Google traffic throttling came up a good number of times over the past two years or more. Some doubt that it happens - others are convinced but have trouble breaking through the wall of other's doubt.
Last year I saw the analytics for one site that showed a drop to zero Google traffic every day at around the same time - it stayed at zero until the next day and then it cycled again. I also saw another major enterprise site that only had first page ranking for a specific 4-hour period every day. Both of the cases persisted for many weeks, but both eventually "returned to normal".
Just recently someone else contacted me with the graphs to show something very strange. Three months of nearly level Google traffic (unnaturally level in my experience) followed by a huge spike that lasted 4 hours - I'm talking up 1,000%.
|Dec 31, 2010|
|475:|| Matt Cutts Offers a "Heads-Up" for 2011|
Matt Cutts used a simple tweet to give us a glimpse into the Google search team's 2011 focus. Now the community takes up those two simple sentences and the specifics of what it might mean. [br][br]"Google will more at cloaking in Q1 2011. Not just page content matters; avoid different headers/redirects to Googlebot instead of users."
|Dec 28, 2010|
|476:|| What is the smallest thing you have done that has made a ranking difference?|
Members discuss small changes that made a big difference for ranking. The discussion is almost becoming a spontaneous "end of year" list.
|Dec 23, 2010|
|477:|| Google Adds "Hacked Site" Notices to SERPs|
"...they announced a new notice - for the hacked or compromised site, even if they did not discover malware."
|Dec 18, 2010|
|478:|| Comma as URL Word Separator - What's G think?|
Seeing more and more urls with commas in them.
|Dec 15, 2010|
|479:|| Accurately Interpreting Search Results: It's Not The Same For You, Me, or the Search Engines|
"Then again, does it matter?... ...Google thinks it can use the volume of internet searches to tell us how much flu there is before the medical authorities know themselves."
|Dec 15, 2010|
|480:|| For Mega-Site SEO, Structure is King - not Content|
"With mega SEO it's about making small strides over time that grouped together have a really big impact," according to Derrick Wheeler, SEO for Microsoft.
|Dec 4, 2010|