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Forum: Yahoo Search Marketing Pay Per Click Advertising
Displaying Topics 41 - 80 (117 total) Sorted by: Date-Last-Post, Direction: reverse
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41: new post   Yahoo! Panama PPC Launching Early in U.S. Feb. 5th
"Chairman and CEO Terry Semel said the Internet media giant is prepared to begin the commercial introduction of the new advertising system on February 5, or about a month earlier than many Wall Street analysts had anticipated."
Jan 24, 2007
42: new post   Yahoo Advertising: How to Insert Dynamic Keywords
Dec 20, 2006
43: new post   Yahoo! Offers Panama Ad System To New Customers
"The search marketing software system, known by its code name 'Panama', has been available since October to existing Yahoo! customers, and this week is being made available to new advertisers who sign up for a Yahoo! advertising account."
Dec 12, 2006
44: new post   New Yahoo Bidding Update
"In early December some of the information you're used to seeing on the Manage Bids page will no longer be available. The 'Top 5 Max Bids,' 'Position' and 'Your Cost' columns will be removed from the current account interface. The View Bids tool will also no longer be available."
Dec 1, 2006
45: new post   Yahoo To Test Image Advertising On Mobile Phones
"Yahoo Inc. is to begin delivering graphical ads to mobile phones as part of a test of how it can extend corporate brand marketing on the Web into the wireless market, the company said on Monday."
Nov 8, 2006
46: new post   Yahoo Sales Up, Profits Down
"Yahoo Inc. reported late Tuesday that third-quarter profit fell 37%, as higher advertising sales at its collection of Internet sites weren't enough to offset stock options costs and higher expenses."
Oct 18, 2006
47: new post   Yahoo Inc's Panama: Invitations Go Out To US Advertisers
"Invitations go out to US advertisers this quarter with Panama on schedule for launch in the new year."
Oct 18, 2006
48: new post   Yahoo Reports Slowing Ad Sales
"Yahoo Inc. warned Tuesday that slowing ad growth will depress its third-quarter results, marking the Internet company's latest letdown."
Sept 20, 2006
49: new post   Yahoo Panama Release Delayed
"The company also announced during a conference call with analysts that long-awaited improvements to its search technology, which were expected to be rolled out at the end of the summer, will now be delayed until the fourth quarter. The stock nosedived after hours on the news. "
July 19, 2006
50: new post   Yahoo Settles Click Fraud Suit
"The agreement, given preliminary approval Wednesday by U.S. District Judge Christina Snyder in Los Angeles, doesn't limit Yahoo's liability..."
June 29, 2006
51: new post   Offline keywords turned back on by Yahoo!
"Upshot: unless you delete these terms from your account, Yahoo is going to turn them back on, likely without your knowledge."
May 19, 2006
52: new post   Yahoo! Releases Panama API Update Today - Launch Date Announced on 17th
"Yahoo's technology for setting ad positions will use a quality score that incorporates a "big basket of measures," including bid price and the rate at which consumers click on ads, said Tim Cadogan, "
May 8, 2006
53: new post   Class Action Suit Filed Against YSM
From the lawsuit: "Not only have Defendants turned a blind eye to abuse of their [pay-per-click] advertising system, but Defendants knowingly have manipulated that system for their own benefit, by increasing the volume of improper advertising displays during financial reporting periods when Defendants were at risk of failing to meet investor expectations."
May 3, 2006
54: new post   Yahoo to Change PPC Algorithm
"Codenamed 'Project Panama,' Yahoo's new model will be similar to that of Google (nasdaq: GOOG - news - people ), which ranks search-engine ads by both the amount advertisers pay for keywords and the relevance of the ad."
Apr 7, 2006
55: new post   Updated Yahoo! trademark TM bidding policies
Feb 24, 2006
56: new post   Yahoo / Overture View Bids Tool Errors
The famous view bid utility from Yahoo / Overture appears to be suffering errors at the moment. Some have suggested that this could be the end for the proud system that helped build the Goto - Overture - Yahoo PPC empire.
Jan 27, 2006
57: new post   Yahoo / Overture View Bids Tool Errors
The most famous search engine keyword suggestion utility appears to be suffering errors at the moment. Some have suggested that this could be the end for the proud tool that build the Goto - Overture - Yahoo PPC empire.
Jan 27, 2006
58: new post   Yahoo Changing PPC Ad Layout
"Yahoo just announced a new layout for ads in their SERPs."
Dec 16, 2005
59: new post   Yahoo Drops "Overture" Brand Name
Same service now under Yahoo brand name.
Mar 1, 2005
60: new post   Overture Settles Geico Suit
" Yahoo subsidiary Overture confirmed on Wednesday that it settled out of court with Geico on Friday, but a company representative would not elaborate. Terms of the settlement were not disclosed. "
Dec 4, 2004
61: new post   AOL Drops Overture for Google in Europe
"It's a competitive market. Our partnership with Overture has been successful, but now we have chosen to go with Google,"
Oct 20, 2004
62: new post   New Overture Features
"...There is now a daily budget feature under accounting. It lets you specify how much to budget per day..."
Oct 4, 2004
63: new post   Overture Dips Toe Back Into Google Waters
Legal dispute resolved - Google and Overture appear to be getting back to normal business relations.
Sept 29, 2004
64: new post   Overture to Charge Compulsory Subscription Fee
Rumors that Overture/Yahoo was about to make major changes to their PFI model have been floating for about a month. Looks like some confirmations are starting to come in.
Aug 10, 2004
65: new post   Overture Launches Its Own Bid Management Tool
Now in direct competition with former SEM management suppliers.
July 27, 2004
66: new post   Overture Launches Local Match
After a long time in testing, Overture launches Local Match.
June 29, 2004
67: new post   CitySearch Teams with Overture
"Overture ads will appear in categories where CitySearch has available ad inventory, such as home services, professional services and medical specialists."
May 13, 2004
68: new post   New Managing Director for Overture Europe
Overture Services appoints Stephen Taylor as the new managing director for Overture Europe, replacing Nick Hynes.
Mar 17, 2004
69: new post   Lycos Europe Extends Pact with Overture
"...that it would expand its agreement with paid search provider Overture Services, despite the ongoing legal fight between Lycos Inc. and Overture in the U.S."
Dec 31, 2003
70: new post   Lycos Europe Extends Overture Pact
"...Lycos Europe said yesterday that it would expand its agreement with paid search provider Overture Services, despite the ongoing legal fight between Lycos Inc. and Overture in the U.S."
Dec 31, 2003
71: new post   Overture Drops Pharm Ads
Another engine stops selling pharm ads.
Nov 19, 2003
72: new post   NBC, Overture Sign Search Deal
Nov 10, 2003
73: new post   Lycos Drops Overture Amid Dispute
Terra Lycos has dropped Overture's listings across its U.S. Web pages after a disagreement over a contract the companies signed just three months ago.
Nov 4, 2003
74: new post   Everyone Punt on The Search Engine Conversion Counters?
Most everyone agrees that sharing roi/conversion data with a third party would be tricky business best avoided.
Oct 25, 2003
75: new post   Overture - MSN Extend Search Pact
Oct 17, 2003
76: new post   Overture Launches in Austria and Switzerland
"Overture announced it has signed search distribution agreements with Tiscali, GMX and Abacho in both markets as well as Lycos in Switzerland."
Oct 1, 2003
77: new post   Overture Launching in the Netherlands
Overture will officially launch in The Netherlands September 9th.
Sept 9, 2003
78: new post   Overture Tests Geo-Targeting
Sept 5, 2003
79: new post   Court Orders T-Online To Reinstate Overture
"Pay-per-click search firm Overture announced today that it has secured a court injunction to get its search results reinstated on T-Online's portal after the ISP dropped them last month."
Sept 1, 2003
80: new post   Bid War Insanity - What To Do?
"The keywords we are bidding on are not traffic heavy but are very targeted to our services. This war has gotten to a point, where I am bidding $1.00 and the only other bid (our competitor) overbids me with a $1.01 bid! This is totally ridiculous!"
Aug 14, 2003
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