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Forum: Pay Per Click Engines
Displaying Topics 27 - 66 (36 total) Sorted by: Date-Last-Post, Direction: forward
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27: new post   Study: Click fraud could threaten pay-per-click model
"Online advertisers estimate that about 14.6 percent of the clicks on ads for which they're billed are fraudulent, costing them about $800 million last year, according to a study released Wednesday."
July 6, 2006
28: new post   Research Claims That Advertising Fraud Is On The Rise
July 21, 2006
29: new post   Marketers Demanding Better Count of the Clicks
"Internet companies have had great success selling advertising space, in part because the effectiveness of those ads is supposedly so easily measured. But marketers, even as they continue to push more of their ad budgets online, are starting to ask for better proof. "
Oct 30, 2006
30: new post   New PPC Program for Amazon.com
Resource Shelf: "Clickriver Ads is an advertising program - currently in beta - that allows businesses to place sponsored links on Amazon.com, next to search results and on product detail pages.... It's a closed beta at the moment. Apps accepted."
Nov 3, 2006
31: new post   Research: Surfers Click Ads Less Than 2 in 10 Searches
""While the click through was only about 16 per cent, this a real boon for search engines," said Jim Jansen, an assistant professor in the College of Information Sciences and Technology at Penn State and lead author of the report."
Aug 23, 2007
32: new post   Citysearch Sued for Click Fraud
""Most click fraud cases involve companies that simply turn a blind eye to it," said the victims' attorney, Brian S. Kabateck, Managing Partner of Kabateck Brown Kellner."
May 28, 2008
33: new post   Report: Botnets Increasingly Used In Click Fraud
June 16, 2008
34: new post   Click Fraud Rate Up to 17.1pct in Q4 2008
Jan 28, 2009
35: new post   Pay-Per-Click Fraud May Be Exacerbated By Economic Downturn
"The F.T.C. has seriously lagged in coming to grips with the problems surrounding the online ad market, specifically click fraud."
May 13, 2009
36: new post   American Express Open Releases Paid-Search Platform
"The platform provides a dashboard and point to access two of the major search engine paid-click advertising platforms from Google, and Microsoft adCenter and Yahoo Search Marketing."
June 23, 2010
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