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GKwT Competition vs Actual SERP Top Rankers

Msg#: 4446078 posted 4:38 pm on Apr 26, 2012 (gmt 0)

I'm using Google Keyword Tool to find terms for a small investing site that is going under redesign.
Is a keyword still "low competition" if the top ranking positions are held by major sites like wikipedia and yahoo?


Andy Langton

WebmasterWorld Senior Member andy_langton us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 4446078 posted 2:25 pm on May 11, 2012 (gmt 0)

The easy answer is that it depends. For some keywords Wikipedia is a safe "default" choice, since the content is almost always reasonably good, and searchers seem happy with Wikipedia in Google results. In these instances, Wikipedia and similar sites are quite easy to beat.

In other areas, Wikipedia has very strong articles with large numbers of links into them, and can be very stiff competition.

In terms of assessing organic competition levels, you should look at both on-page factors (allintitle: is a good starting point) and off-page - is Wikipedia's page ranking purely because it has internal links to it? If so, then it would usually be supplanted easily by a page with good external references and links.


Msg#: 4446078 posted 3:24 pm on Aug 23, 2012 (gmt 0)

It depends. Sometimes, google ranks wikipedia cos - its the highest rep site with "acceptable content".

It could be low depending on other sites on the page in relation to your site. Use the opensite explorer to compare your site to the top 3 site on the index .

Do this with "" and without "" . Note the results, you answer lies therein.

Do remember you need to have "acceptable onpage" data aka content. This is the first step to ranking any page.


Msg#: 4446078 posted 3:17 am on Aug 24, 2012 (gmt 0)

I suggest that you actually want to see one of the larger players (wikipedia, yahoo, etc) at the top of the page.

This most likely indicates that the niche your keyword addresses is not saturated with truly targeted & deep content, but rather, the most relevant result Google can find are domains with large authority.

It should be easy to displace them with a little work.

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