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Generic vs. Specific Keywords? Choosing generic vs. specific keywords jebernier I work for a Stainless Steel Product (Marine, Industrial & Architectural) Manufacturer and am generating an organic (SEO)keyword listing and I have the following question: Should only target keywords with the term stainless steel in front (i.e. stainless steel hinges) or the generic term (i.e.hinges). All of the companies product is stainless steel but I don't want to loose potential traffic for the more generic terms. Thanks-in-Advance, John
The chance you can rank for such a generic term is highly unlikely. The exp. you gave is fine but you need to research the keyword for competition. An alternative to hinges might be boat hinges. The shorter the keyword the tougher it is to rank for as a general rule.