|SEO Copywriting for keyword synonyms, spelling variations|
SEO Copywriting for keyword synonyms, related words, regional variations
There is plenty of good material available - SEO tools, tutorials, article, et al - on keyword research. You have the useful concept of keyword matrix and building website theme with silos.
But how do you incorporate spelling variations across UK and US? E.g., I want to optimize for both 'optimization' and 'optimisation' for <snip>
For a large company, it makes sense to create website directory or separate URL for each country .
For a small business, I would recommend :
- incorporate spelling variations in meta tags : description tag and title tags
- CSS based websites with JQuery effects. You can hide the keyword variations text in layers to display them on click or mouse over for usability reasons.
But the main challenge is copy writing for alternative words or synonyms which mean same thing.
<snip> If you try to optimize all within same page, you will either sacrifice keyword density or user readability.
Solutions could be :
- setup a blog with website and write posts for each variation. Keyword in blog post should link to its landing page in website
- setup separate page in website for each keyword variation.
- incorporate keyword variations in meta tags : description tag and title tags
- Last option is to write <snip> But this makes for inelegant writing
I look forward to comments and suggestions...
Who said SEO copywriting is easy? :)
[edited by: engine at 12:07 pm (utc) on Apr 10, 2010]
[edit reason] Please see charter and WebmasterWorld TOS [/edit]
You don't have elegant options if you want to use different word variations to describe the same thing - particularly if the variations return different SERPs and have a reasonable degree of competition.
There are a few techniques that may be worth a look:
- Obtain links that use the variations
- Use the variations in a way that is natural within the copy (e.g. "Webmasterworld, web master world or webmasterworld - call it what you will, but it's still the premier forum for webmasters)
- Write more content, and get authors to use one specific variation in their copy
|Who said SEO copywriting is easy? |
Good copywriting is a difficult task, whether SEO is involved or not ;)
I see you mention Meta tags, are they still worth doing at all, my understanding was that google for example just ignored them?
|I see you mention Meta tags, are they still worth doing at all, my understanding was that google for example just ignored them? |
"Meta tags" is a collective noun bandied about with wild abandon, which contributes to confusion about this. In SEO terms, it usually refers to the keywords and description meta elements. It could also include the robots element and perhaps a couple of others.
Writing a good description has direct and measurable benefits. I have yet to see a change in performance on a major search engine as a result of use or omission of the keywords element.
The title is an element all of it's own, and is not a meta element.
For any SEO that works with a code, I think The global structure of an HTML document [w3.org] should be required reading ;)
|In SEO terms, it usually refers to the keywords and description meta elements. |
Yes, that is what I meant. It seems to me that google is ignoring totally the keywords meta element, and it did seem to ignore it when I think back for many years, probably with very good reason.