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Placement of the main keyword in long tail
Placing main keyword at the start or at the end of long tail kw

5+ Year Member

Msg#: 4103747 posted 2:23 pm on Mar 24, 2010 (gmt 0)


I need to optimize a page covering the topic: "Giorgio Armani's suits"

"Designer Clothing" is one of he main keywords for the website.
My doubt is about the order of the main kw in the page - long tail - title.

1. "Designer Clothing - cheap Giorgio Armani's suits"


2. "Cheap Giorgio Armani's suits - Designer Clothing"

When it comes to page SERPs, which would be the better between the two options?

(Please note: it is a pretty small and new website, so not able to compete for too generic kw such like "Designer Clothing")




WebmasterWorld Senior Member 5+ Year Member

Msg#: 4103747 posted 11:02 pm on Mar 25, 2010 (gmt 0)

I need to optimize a page covering the topic: "Giorgio Armani's suits"

The best possible title would then be "Giorgio Armani's suits".

Remember, even if your entire site is about designer clothing you can only rank one page for that term (with the possibility of a second indented page). Therefore you don't really need the words "Designer Clothing" to be site wide. The term is indeed extremely hard to rank top 3 for so placing those words on your index page (which is most often your most powerful page in serps) makes sense. I'd leave it off the other pages.

You might want to test out the Google keyword tool too, I would think that "Armani suit" or "Armani suits" would be more searched for than "Giorgio Armani's suits". You might also want to look into copyright issues if you really want to place that name in the title of your index page, he may not like it :-)

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