homepage Welcome to WebmasterWorld Guest from 54.211.181.45
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / Marketing and Biz Dev / Keyword Discussion
Forum Library, Charter, Moderator: open

Keyword Discussion Forum

    
Changing a word in Title & Heading
Low traffic key word problem
LaurieStrode

5+ Year Member



 
Msg#: 4009512 posted 3:35 pm on Oct 19, 2009 (gmt 0)

I've had my site up for several years with not as much traffic as it should really have. One of the factors I'm looking at is the "keywords" - there are 3 words in the domain, title and heading and I realize the first word might be knocking down the traffic. Ex: Big-BlueWidgets.com. A recent keyword analyses showed very little searches for all three words as a phrase. However, just Blue Widgets shows a ton of searches.

Do you think it is worth taking a hit in my current traffic and PR by changing my title and heading by dropping the first word (not from the domain obviously)? Does anyone have experience with this? I appreciate any advice! Thank you.
PS - I've searched for this same topic to no avail. If this exact problem is already addressed, perhaps someone can point me to it.

 

trader

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4009512 posted 5:11 pm on Oct 19, 2009 (gmt 0)

Yes, I would think it worth doing. You can also use both terms in the Title. Or nothing at all wrong with using 2 words instead of 3 in the Title. You can also use both the key phasess in the Description metatag and Content areas such as saying "get 'blue widgets' information at the 'big blue widgets' website" or whatever.

leadegroot

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4009512 posted 10:00 pm on Oct 19, 2009 (gmt 0)

My experience is that 'big blue widgets' encompasses 'blue widgets', so targeting BBW also targets BW.
Is it possible you actually have an over-optimisation penalty?
there are 3 words in the domain, title and heading

Sometimes this is over optimisation if they are the same - try switching it around?

ken_b

WebmasterWorld Senior Member ken_b us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4009512 posted 10:16 pm on Oct 19, 2009 (gmt 0)

Find a page for which you have rock solid stats now and try changing one thing title OR heading on that page and watch for a few weeks to see what the effect is.

I personally wouldn't experiment with my most popular pages. But the test page(s) need to have a solid stats history so you can make decent comparisons.

At the most, try this on a (relatively) few pages to start. If the site is 100 pages, try maybe 5. If the site is 200,000 pages start with a few hundred pages at the most.

Certainly don't do both on all pages at one time.

LaurieStrode

5+ Year Member



 
Msg#: 4009512 posted 11:05 pm on Oct 19, 2009 (gmt 0)

Thank you all for your help and replies.

leadegroot: I see what you mean about the repetitiveness of the words, somehow I thought that having the same keyword/phrase in your title, h1 and content, meant keeping it the exact same from Brett Tabke's 26 steps here.

Perhaps if, as suggested by trader, I make the title "Blue Widgets" or "blue widgets - big blue widgets" (unless that is spammy) and interchange the 3 words in description, text etc.

One other thing I noticed in a keyword evaluation I used is that many, many keywords were being picked up because I placed contents list of items available, under each side nav link. I've taken those out today!

Ken_b - thanks, I have a second stop page I can try the changes on and wait to see.

Thanks all. I'll let you know how it goes.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Marketing and Biz Dev / Keyword Discussion
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved