Thank you all for your help and replies.
leadegroot: I see what you mean about the repetitiveness of the words, somehow I thought that having the same keyword/phrase in your title, h1 and content, meant keeping it the exact same from Brett Tabke's 26 steps here.
Perhaps if, as suggested by trader, I make the title "Blue Widgets" or "blue widgets - big blue widgets" (unless that is spammy) and interchange the 3 words in description, text etc.
One other thing I noticed in a keyword evaluation I used is that many, many keywords were being picked up because I placed contents list of items available, under each side nav link. I've taken those out today!
Ken_b - thanks, I have a second stop page I can try the changes on and wait to see.
Thanks all. I'll let you know how it goes.