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Keywords should really be KeyPhrases ?
Digmen1

5+ Year Member



 
Msg#: 3926845 posted 9:49 pm on Jun 4, 2009 (gmt 0)

Hi Guys

I am new to this keywords thing.

As a manufacturer with a new unique product we want to drive traffic to our website (obviously)

On working on Google Adwords - everyone says target your keywords, but they really mean KeyPhrases, Don't They.

Our product is to do with coffee, (but its not coffee) its a coffee widget that no one has heard of.

So we cannot use Coffee as a keyword as that would never get found.

So we need top use keyword phrases, ie "Coffee widget great"
of "Coffee Widget does this"

I just think that Google and SEO people should use the term KeyPhrase, rather than keyword.

I mean nobody is going to search for "Cars"

 

Leosghost

WebmasterWorld Senior Member leosghost us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3926845 posted 10:03 pm on Jun 4, 2009 (gmt 0)

"percolator" is a word ..as is "cafetiere" they are not phrases .

some people can get by with one word others need two ..or more

tangor

WebmasterWorld Senior Member tangor us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 3926845 posted 4:57 am on Jun 5, 2009 (gmt 0)

In general use these two terms appear to have the same meaning within the search/adwords/adsense theaters. Regardless what you call it, you have to play the game the way it is structured or fail.

Robert Charlton

WebmasterWorld Administrator robert_charlton us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 3926845 posted 7:51 am on Jun 5, 2009 (gmt 0)

I don't like "keywords" at all to describe targeted words or phrases. It's very easy to get "keywords" mixed up with "meta keywords," and I think a lot of newbies in particular get extremely confused by this. For that reason, some years back I suggested that the name of this forum be changed, but no one got enthusiastic about the idea. ;)

I generally say "search terms" or "search targets" when I discuss initial word/phrase suggestions with clients, and I offer a little explanation that we're just talking about the words that people are likely to type into the search box, and there's nothing technical about what we call them.

tangor

WebmasterWorld Senior Member tangor us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 3926845 posted 8:22 am on Jun 5, 2009 (gmt 0)

I agree 100%, both with the confusion some have and the solution!

I might be simplistic, but as far as I can tell search is based on words, and words are all we have. Combination of words is step two, ie. "widgets" and "red widgets" or even "flaming red widgets". There's a core word and an adjective (adverb) and the mystery is how the search engines deal with that combination. And, to honor the OP's original statement, anything more than a "word" is a "phrase". Most accurately stated.

That said, I see it as a word plus a word plus another word, each independent until "magically" assembled into a phrase that leads to a result...the desired result: MY WEB PAGE! (chuckles)

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