I am new to this keywords thing.
As a manufacturer with a new unique product we want to drive traffic to our website (obviously)
On working on Google Adwords - everyone says target your keywords, but they really mean KeyPhrases, Don't They.
Our product is to do with coffee, (but its not coffee) its a coffee widget that no one has heard of.
So we cannot use Coffee as a keyword as that would never get found.
So we need top use keyword phrases, ie "Coffee widget great"
of "Coffee Widget does this"
I just think that Google and SEO people should use the term KeyPhrase, rather than keyword.
I mean nobody is going to search for "Cars"