I'm building my campaign for some niche market. Most of my keywords are as broad match (3+ words each).
I was asking myself those 2 questions and could not find an answer:
1. How about Google stop words in keywords, does "jobs in industry" compared to "jobs industry" make any difference. Or "industry jobs in location" compared to "industry jobs location". My understanding is that if I have "Industry jobs in Location" and someone type this exact search in Google, the "in" will appear in my ad headline. But does it make any difference in terms of my ad being triggered, and the relevancy of the ad regarding the search?
2. Same idea, does the order of words in the keywords (broad match) matter in terms of relevancy?
Hope I'm clear enough! Thanks for any answer you would provide,