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Google stop word / Word order in Keywords
2 very quick questions to answer

5+ Year Member

Msg#: 3923193 posted 9:54 pm on May 30, 2009 (gmt 0)

Hi there,

I'm building my campaign for some niche market. Most of my keywords are as broad match (3+ words each).

I was asking myself those 2 questions and could not find an answer:

1. How about Google stop words in keywords, does "jobs in industry" compared to "jobs industry" make any difference. Or "industry jobs in location" compared to "industry jobs location".
My understanding is that if I have "Industry jobs in Location" and someone type this exact search in Google, the "in" will appear in my ad headline. But does it make any difference in terms of my ad being triggered, and the relevancy of the ad regarding the search?

2. Same idea, does the order of words in the keywords (broad match) matter in terms of relevancy?

Hope I'm clear enough!
Thanks for any answer you would provide,




5+ Year Member

Msg#: 3923193 posted 5:42 pm on May 31, 2009 (gmt 0)

Hi Antonie,

I think there are differences between them. I think it does make a big difference but if someone searches jobs in industry and you have job industry, then google will place jobs in industry first.

But it may also affect how well your keywords and meta description organized and relevant.

In organic search, it does not matte too much and most things depend on the ranking relevancy.

I hope i got it right

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