I have an ecommerce site that is ranking well for a bunch of keywords,
but I am seeing strange effects.
For instance, on several of my keywords, I am ranking in #4 or #5
position. Google adwords keyword tool shows 50k - 100k monthly
searches for each, but I get little to no traffic from these keywords!
I started thinking, and I was playing with the google keyword tool.
Here's what I found:
Some keywords had tons of broad match results, but very few phrase
or exact match results, telling me that this keyword was not actually
typed in very often, but because it was generic, it was getting all its
"search results" because it was part of another, longer keyword -
i.e. it was a subphrase of a longer one.
Some keywords had much lower broad match, but their search vol
fell off slowly and stayed higher, even with exact match.
When I looked at my google analytics, guess what? The keywords
whose exact match and phrase match search volume fell off more slowly
were ones that gave me more traffic!
I think I'm on to something - has anyone researched this?
Any help would be GREATLY appreciated.